Class 1: Part 2 Content Strategy - Katie Lance Consulting€¦ · Class 1: Part 2 Content Strategy #GetSocialSmart Content strategy • At the heart of social is content – It’s

Hostedby:Ka-eLance,CEO/Owner,Ka-eLanceConsul-ng

Class1:Part2ContentStrategy

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Contentstrategy •  Attheheartofsocialiscontent

–  It’sonethingtocuratecontent(i.e.postlinkstoar?cles)butit’svitallyimportanttothinkaboutwhattypeofcontentyoucancreate

•  Contenthelpstotellthestoryofwhatyoudoandwhoyouare–  Contentisnotatemplate–  Notcanned–  It’sauthen?c,it’syou

•  Havingacontentstrategy:havingaplanforthenext30-60-90days

•  Notreinven?ngthewheel–howcanyoutakeonepieceofcontentandgetthemostlifeoutofit?

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Contentcrea?on:startaconversa?on

•  Blogposts(wri8enorvideo)–  Isthereanopinioninit?–  Istheirareac?oninit?– Opportuni?esforrela?onshipbuilding–  Thinkinglong-term–  Lookinginyouroutboxforinspira?on

•  Startbeingawareofstoriesor‘moments’youcantalkabout–  Keepanotebookofideas

•  CreaAngcontentisamuscle–themoreyoudoit–thebeUeryouget!

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3ques?onstoaskyourself…

1.  WhatquesAonsdoyougetaskedAmeandAmeagain?

2.  Whattypeofpeopledoyouloveworkingwiththemost?

3.  Whodoyouwanttoa8ract?

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LocalRealEstate NaAonalRealEstate LocalandCommunity PersonalInterest HomeandDesign

Favoritefeatureofanewlis?ng(thinkbeyondthefrontofthehouse)

Linktoanar?clefromInmanNews

Photoofyourfavoriterestaurantorbou?que

Favoritefamily-friendlyplacestovisit

Beforeanda[erphotosfromstaging

Pictureofyourclientsattheclosingtable

Linktoanar?clefromNAR

Bestparkforkidsordogs Favoriteweekendget-awaywithintwo-hoursaway

Holidayhomedecora?ngideas

PictureofyourclientswiththeirsetofkeysorbytheirSOLDsign

Linktoanar?clefromyourlocalassocia?on

Linktoanar?cleaboutupcomingcommunityevents

Whyyoulovewhereyoulive

Linktoanar?clefromHGTVforinspira?on

Shareapostfromyourbrokerorfranchise

Linktoanar?clefromHousingWire.com

LinktooneofyourPinterestboardshighligh?ngdifferentneighborhoods

Yourfavoritelocalsportsteam

LinktooneofyourPinterestboardshighligh?ngdifferentroomsordesignstyles

Mondaymarketupdate–aone-minutevideoyoucreate

ThrowbackThursday#TBT–homepricesthenandnow

Linktooneofyourfavoritelocalbloggers.

Yourcharityofchoice Photoofoneofyourclient’shomesa[ertheymovein

Photoorvideoofapastclientwiththeirstoryofhowyouhelpedthem.

Linktoanar?clefromtheNewYorkTimesonhousing

Bestplacetogetacupofcoffeeoraglassofwine

Behind-the-scenes;whyyoulovewhatyoudo

Photosofyourfavoritehomedetails

Graphicfeaturingareviewyourreceivedonline

PhotosfromrealestateeventsyouaUend

Importantschooldatesandinfo–linktotheschoolsites

Photosofyourteamand/oryouroffice

De-cluUeringorhomeimprovement?ps

Contentgrid

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SamplecontentcalendarHavearepositoryofcontentideas-everythingstartsandendswiththecontentyouarecrea?ng.

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Contentideas

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Crea?ngasystemforcontentandarepository

•  CreateafolderinDropbox1.  Awesomeclientpictures2.  Picturesofyourofficeand/orteammembers3.  Screencapturesoftes?monialsorreviews4.  Videofiles5.  Communityphotosyou’vetaken

•  Starttothinkaboutwhataretopicsyoucouldtalk–  It’sallaboutnotreinven?ngthewheelandrepurposingcontent

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Repurposingcontentiskey

ThisONEtopicideawhenrepurposedbecomesextremelypowerful:•  Blogpostonyoursite•  BlogpostrepostedonLinkedIn•  Slideshare.netthatalsogetspostedtoLinkedIn•  VideothatgetsputonFBandYouTube–  ShortenedversiononInstagram–  YouTubelinkpinnedtoPinterest

•  Alivevideobroadcastpromo?ngthelinktoyoursite•  ASnapchatorInstagramStory

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SocialmediaweekataglanceMonday Tuesday Wednesday Thursday

Friday

Saturday Sunday

Gejngtheweekkickedoffright!(photoofcoffee,readingtheWSJ,inspira?onalquote,etc)

Blogpost:3thingsIwishIknewbeforeIbecamemyownboss

Photoofarecentclient(celebra?ngtheirsuccess)

#TBT(business-related)

FacebookLiveorPeriscope:3thingsIwishIknewbeforeIbecamemyownboss

AnInstagramStoryaboutthe5thingsyouloveaboutyourcommunity

Promotenewlis?ngviaphotosorvideo(ifyouweretellingyourBESTfriend-whatwouldyousay?)

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ProAp:bylookingatyoursocialmediaataweekataglanceyourcontentwillbebalancedandyou’llneverforgetanything!

Homework1.   CreateaDropboxfolder(Startbuildingyourcontentrepository)

–  Incrediblelis?ngphotos(past/present),awesomeclientpicturesinfrontoftheirhome,attheclosingtable,screencapturesoftes?monials,videofiles,communityphotosyou’vetaken.

2.   Brainstormacontentlistof10thingsyouaregejngaskedallthe?me

3.   Workonyourcontentcalendarandcontentgrid–draYthenext60-90days–  Hint:startwithyourbrainstormlist(seeabove)andwiththingsyou

knowforsure(i.e.back-to-school,holidays,tax?me,etc)**LOOKFORTHEHOMEWORKTHREADINTHEFACEBOOKGROUPTOPOSTYOURHOMEWORKRESULTSIN!**

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What’snext?

•  Don’tforgettoworkonyourhomework!•  JoinFacebookGroup:hUps://www.facebook.com/groups/getsocialsmart/

•  Nextvideo:LinkedIn•  Haveagreatweek!J

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#GetSocialSmart