Clarus MarketMetrics® Report Talking Points
Dec 27, 2015
Clarus MarketMetrics® Report Talking Points
Median Price Report
Number of Sold Properties
Number of For Sale Properties
Under Contract
New Properties Listed
Supply & Demand
Average Days on Market
Months Supply of Inventory
New Price Distribution Chart
Arrow Tool Tips
Arrows indicate additional properties outside of the distribution range
What is the Chart telling us?
• Global perspective of price & transaction activity levels across the full spectrum of market prices– Target Price Range, that contains the subject property, is
highlighted in dark green
• Bar chart slices the market into a series of equally sized price segments with the height of each bar indicating the activity (frequency) level within the segment. – In Pricing Analysis the width of each bar is always the Target
Price Range increment as chosen by the user.
• For Sale and Under Contract can be overlaid on the chart to give an instantaneous “snapshot” of supply & demand conditions within the Target Price Range or any other price segment of
interest.
Take the High Ground
• Agents are “Taking the High Ground” in price discussions with Clients– For the first time ever, you can assure clients that no
properties have been left behind.– All properties that meet their basic search criteria will be
taken into account and placed in their respective price segment.
– From this strategic perspective you can discuss your opinion of their property’s current value from a position of strength. 1. See where their property fits in the overall market2. How does it compare with other properties within that
Price Range3. Evaluate supply and demand forces and determine
whether they are beneficial
Data Behind Price Distribution
Each range is separated with property attributes
Highlight Your Target Price Attributes
In my price range, what was the most popular bedrooms, baths and square footage?
A Useful Exercise #1
• Find the tallest bars– That tells you where the largest number of sold
transactions are found
• Count the bars out from the tallest to cover 65% of the market– What price ranges do these represent?– This is the mainstream market (highest in
demand)– Characteristics of those properties define
“conforming market”
Question #2
• Is your Target Price part of the mainstream?– Yes, then it should fit well in these high
demand properties and price is right!– No, then lower demand usually gives the buyer
more leverage than the seller
• BUT…because supply and demand conditions affect sales activity (independent of “conformance”) make sure you look carefully at the conditions that exist in the Target Price Range.
Price Range Chart
You can have multiple status types and change the time periods
Slider view to shorten DOM
What am I looking at?
• Your professional opinion of value (the likelihood of a successful sale)
• Price vs. DOM coordinate system so that a property’s symbol location reflects meaningful market information– Horizontal position indicates its price point– Vertical height signifies time on market
• Bottom table contains important summary information – # properties, # with price changes, SP/OP, $/SQFT and
the most frequently occurring property attributes within the property set.
Property Tool Tips via Mouse over
New Symbols
Sold – without price reduction
Sold – with at least 1 price reduction
For Sale – without price reduction
For Sale – with at least 1 price reduction
Under Contract – without a price reduction
Under Contract – with a price reduction
Data field for Target Price
Choose multiple status types from this page, however only one status can be viewed at a time in this data view. Example: all solds or all under contract, etc.
Ability to “deselect” certain properties from appearing.