Clarion Media & Entertainment: Live Experience Insights

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Live Experience & EventInsights Expertise

[email protected]

212-664-1100

ClarionResearch.com

@ClarionResearch

Media & Entertainment Division

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Clarion: A Custom Insights Consultancy

SecondaryData

Measure-ment Data

Sales Data

3rd Party Data

User Data Primary Insights

Quant

Passive Metering

Qual

Social Conversation

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Our Specialty Areas

Ad Development & Effectiveness

Audience Insights: Millennials, GenZ

Program Development & Scheduling Insights

Streaming Service Optimization

Clarion Advertiser Intelligence

Live Experience & Event Insights

http://clarionresearch.com/industry-expertise/

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Live Experience/Event Expertise (select clients)

In-person & digital research expertise at largescale events and experiences:

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Custom Research Options

ActivationResearch

Campaign Effective-

ness

New Offering

Research

• Quant research/social analytics to assess effectiveness of owned, paid, earned media.

• Research to inform naming, positioning, audience targeting, and other initiatives.

• Qual & quant research components.

• Pre-activation, in-activation, post-activation insights.• Qual research, quant research, and social analytics.• Replicable over time/cross-activation to benchmark.

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Activation Research Overview

Pre-Activation Research

In-Activation Research

Post-Activation Research

Experience Assessment

Research

Pre-Post Brand Recall/Lift

Surveys

Street Sessions On-Site

Interviews

Geo-Fenced Mobile Surveys

Repeat Attendance Likelihood

Surveys

Social Monitoring/

Analytics

Attendance Likelihood Research

Pre-Post Brand Recall/Lift

Surveys

Planning & Forecasting

Research

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New Offering Research Overview

NamingPositioning

Re-Branding

Audience Targeting

Logistics & Transit

Attendance Forecasting

Qualitative and quantitative research to guide decisions:

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Campaign Effectiveness Research Overview

• Robust campaign effectiveness research is predicated on understanding media plans at hand.

• Methodology and ability to collect statistically significant data depends on several factors.

• Clarion welcomes the opportunity to review media plans to assess feasibility and recommend methods.

Tracking pixel technology creates valid test/control groups of online panelists.

• Clarion can also tag digital media w/tracking pixels for proven test/control research.

• For campaigns with sufficient impressions, this gives us the power to assess brand lift, comparing brand scores of those exposed vs. not exposed.

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Work Samples: Experiences/Events

Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/

Beer Branding Research

More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/

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Work Samples: Experiences/Events

Perceptions of [x] Upfront Event ElementsMost Memorable Aspects of [x] Upfront Event

Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/

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Connect with Clarion!212-664-1100

[email protected]

ClarionResearch.com

@ClarionResearch