Clarington - 1COMMUNITY11community1.ca/wp-content/uploads/2017/03/1... · unique services and offerings. Take a look at some of the benefits of magazine advertising: Readership -

www.Clarington.1COMMUNITY1.caClarington

Represented both on-line and in real-world applications, 1COMMUNITY1 is a social networking solution developed to build community connections while strengthening interaction between citizen, business and government.

Clarington a blend of city living and rural charm!

building communityconnections

a Social Network with a Focus on Your Community – a Magazine with an Eye on Life Around You

1COMMUNITY1 (1C1) is a Social Networking

Solution with a focus on developing community.

It is a multi-faceted platform creating connections

between citizen, government and business –

both on-line and in real-world applications.

1COMMUNITY1 is a Social Network, a Magazine and a Connection to Your Community.

Citizen, business and government have the opportunity to participate in 1COMMUNITY1 on-line, using the 1C1 Social Networking Platform and in the real-world, through the 1COMMUNITY1 Magazine, 1COMMUNITY1 Centre and 1COMMUNITY1 Events. 1COMMUNITY1 also offers custom 1C1 Business Solutions for creative and cost effective marketing opportunities.

The 1COMMUNITY1 (1C1) Pilot Project starts in the Durham Region, Ontario, Canada. Installations of the 1C1 Social Networking Platform are active for each municipality in Durham and are supported by a 1COMMUNITY1 Magazine and 1COMMUNITY1 Events in the region.

what is 1COMMUNITY1

CONNECTED citizen business government

BUY LOCAL.

Supporting local business is gaining popularity but it’s even more important than you might think.

50% Workforce hired by local business.

“...buying close to home may be more than a feel-good, “it’s-worth-paying-more-for-local” matter. A number of researchers and organizations are taking a closer look at how money � ows, and what they’re � nding shows the profound economic impact of keeping money in town—and how the fate of many communities around the nation and the world increasingly depend on it.” – www.time.com

� e economy is like a circulatory system. When you buy locally, money stays in the community and is three times more likely to re-circulate rapidly within that community. When money leaks out of a community, it’s comparable to a wound and will serve to weaken the local economy. It’s important to keep money in a community and changing hands quickly – this bene� ts many individuals and keeps the local economy alive and vital.

Small to Medium Sized Business – Recession Benefits Privately owned small to medium sized enterprises (SME) in the private sector have recently gained attention for e� ectively weathering and recovering from the economic down-turn. Less dependant on the U.S. and the global economy and more reliant on the domestic market, SMEs are able to navigate through di� cult times when markets fall. SMEs identify needs and gaps in the local market and can adjust to changing market conditions more rapidly than their larger counter parts. In recessionary times, � exibility and adaptability are highly prized attributes that can o� er economic stability at a local level.

Business with CharacterA unique business can add character and help form the identity of a community. � is stimulates interest on a local level and draws tourism. Economic research also indicates that skilled labourers and entrepreneurs prefer to settle in communities with distinct character.

Local Business: Invested in the CommunityLocal business owners care about the community where their business resides because they live there too. � ey hire local residents (50% of the workforce), take time to get to know their customers and contribute money, services and products to non-pro� t organizations.

50% Workforce hired by local business.BUSINESS ||| ECONOMY

22 — 1C1 Magazine / Clarington.1COMMUNITY1.ca

SUPPORT LOCAL BUSINESS SAVE THE ECONOMY

BUY LOCAL. High Value Communities inspire an

appreciation of people, place, culture and history, and enables economic, social and personal growth for its members.

creating

High Value communit ies

1C1 Magazine / Clarington.1COMMUNITY1.ca — 24

CITIZEN ||| COMMUNITY

1COMMUNITY1 helps create HIGH VALUE communities by

• Facilitating meaningful relationships through on-line and real-world applications• Encouraging community values – respect, inclusion, cooperation, responsibility…• Assessing and addressing the unique needs of the local community• Growing employment opportunities in the area• Assisting in the development of regional resilience and economic independence• Stimulating tourism by adding value to the region • O� ering a space where participation matters• Reinforcing the value of community connections• Providing outlets for people to learn about the community

1C1 Magazine / Clarington.1COMMUNITY1.ca — 24

25% People who are highly satisfied with their neighborhood are 25 percent more likely to be highly satisfied with their family life.

The first instance of the 1C1 Magazine will spotlight the unique character of the Municipality of Clarington’s local

community with the intent to encourage social and economic development.

1COMMUNITY1 Magazine

Clarington Edition

1C1 magazine

a Magazine with an Eye on Life Around You

a Social Network with a Focus on Your Community

1COMMUNITY11COMMUNITY1 MagazineThe 1COMMUNITY1 Magazine has something for everyone. Both professional and attractive, the on-line and print version of 1COMMUNITY1 Magazine offers interesting content to engage, entertain, inform and initiate conversation about the local community.

Business editorials, citizen highlights, regional issues, local attractions, activities and events will be featured in the 1C1 Magazine.

A Few Good Reasons to Par ticipate• Expanded reach and readership through on-line

and print versions.

• A unique opportunity to develop relationships and communicate with the local community.

• The magazine will generate enthusiasm about the community by highlighting its distinctiveness.

• Interest in “Regionally Focused Magazines” has grown substantially.

• 5,000 copies of the initial Clarington edition of the 1C1 Magazine circulated throughout Clarington in high traffic locations – approximately 19 readers per issue = 95,000 readers.

• The high-quality, professional 1C1 Magazine has a long shelf life.

• 1C1 Magazine offers competitive ad rates with several accessible options and introductory pricing

• Free and low-cost services provided by the 1C1 Marketing and Design Team include design, layout, photography and micro websites.

• 1C1 helps you deliver your message by focusing on the unique character and needs of your business.

• The 1C1 Magazine will direct traffic to the 1COMMUNITY1 Social Networking Platform where commentary and conversation can progress in a dynamic, media rich environment.

• Immediate connection to readership is available through the 1COMMUNITY1 on-line platform.

Why Magazine Adver tising?

Magazines are reputable communication tools that can help your business gain brand awareness and effectively promote your unique services and offerings. Take a look at some of the benefits of magazine advertising:

Readership - Magazine readership is strong and growing, reaching more adults and youth than television.

Reach - Left in high-traffic locations, one magazine can have as many as 19 readers.

Longevity - Magazines are durable and made to last. They are generally kept, donated or shared.

Quality and Credibility - Advertisements in high quality, full colour magazines reinforce brand trust and credibility.

Engagement - The average reader spends 42 minutes reading a magazine and is exposed to each page approximately 1.7 times.

Content - Consumers find value in magazine advertising and consider ads to be “interesting” and “helpful”.

Consumer Action - Consumers not only recall products and services in magazines but also take action.

Return on Investment - Research shows that advertisements in magazines consistently provide high ROI.

Web Search Increase - Magazines excel in driving web search.

Social Buzz - Magazines influence word-of-mouth - reaching social networkers and building trust.

Relationships and Loyalty - Magazines build a loyal and long-standing readership.

Ad Sizes and Rates

ListingBusiness Card

1/6 Page 1/4 Page 1/2 Page Full PageInside Back Cover

Inside Front Cover

Back Cover

Regular Edition

$30.00 $150.00 $275.00 $410.00 $645.00 $1,265.00 $1,485.00 $1,485.00 $1,595.00

Premier Edition

$25.50 $127.50 $233.75 $348.50 $548.25 $1075.25 $1,262.25 $1,262.25 $1,355.75

1COMMUNITY1 Magazine Details

The 1COMMUNITY1 Magazine is a high quality, full-colour, easy-to-hold, standard magazine size with thirty-two or more pages. It is offered as a free publication, available at several distribution locations or through subscription.

DemographicsThe 1COMMUNITY1 Magazine is for all members of the community. Articles and features appeal to citizens (family, seniors, adults, youth and children), business professionals and government.

DistributionThe 1COMMUNITY1 Magazine will be available in high traffic locations including health centres, libraries, municipal buildings, professional offices, community centres, retail stores and restaurants, etc. The 1COMMUNITY1 Magazine will begin with a circulation of 5,000 magazines throughout Clarington.

1COMMUNITY1 Magazine Services

Free Design and Layout - 1COMMUNITY1 will design your ad at no extra cost. Send text and supporting graphics (logo, photos, etc.) - 1COMMUNITY1 will take care of the rest.

Low Cost Photo Session ($50) - If you require photos of your business (interior and/or exterior), products/services, and/or staff (portraits or action shots), a 1COMMUNITY1 photographer will visit your location to take on-site high-resolution, digital photos. Our standard photo session, including 5-10 photos, is available for only $50.00 with the purchase of any 1C1 advertisement.

Discounted Website ($500) - 1COMMUNITY1 can create a high quality 3-page website that acts as a dynamic billboard directing traffic to your business. Your website will be programmed for Search Engine Optimization (SEO) and will be hosted for free on the 1C1 Network. This service is offered to any business in the Durham Region for the low cost of $500 with any 1C1 advertisement (listing included).

Special Advertising Rates for the Premier Edition of the 1COMMUNITY1 Magazine

Sponsorship Opportunities Available

Multi-tiered sponsorship and participatory opportunities are available. Please contact us for more information.

1COMMUNITY1 Incorporated

[email protected] 905.233.2033www.1COMMUNITY1.ca 877.310.8013

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Citizen/Business

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1C1 magazine

*Special Rates available for Not-For-Profit Organizations