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10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna 10 oktober-17 Affärsmodeller i hållbarhetens tecken 20171009 │ 2
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CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

Mar 07, 2021

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Page 1: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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MISUM Mistra Center for Sustainable Markets Stockholm School of Economics

Susanne Sweet, Associate Professor

Seminarium Civilekonomerna 10 oktober-17

Affärsmodeller ihållbarhetens tecken

2017-­10-­09 │ 2

Page 2: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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2017-­10-­09 │ 3

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Några trendande affärsmodeller

v Circular economy

v Sharing economy

v Disruptive business models

Page 3: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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Exempel från textil och modeindustrin

Hållbarhets-utmaningar

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Circular economy

Adresserar:o Råvarubrist och -

tillgångo Slöseri, material- och

kapacitetsöverskotto Avfallo (Över-)konsumtion

Produkt ochmaterialfokus

Livscykelfokus

Page 4: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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Circular economy

Source: Ellen MacArthur foundation.

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In words….

A Circular Economy is one that :-­ is restorative and regenerative by design-­ aims to keep products, components and materials:

-­ at their highest utility and value at all times-­ distinguishing between technical and

biological cycles -­ moves away from linear value chains

Page 5: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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Den linjära modellen…

Example: Influence trough new concepts and ideas

Page 6: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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o Återanvända och Återvinna (minskaavfall och få tillgång till råvaror)

o Cirkularitet i leverantörskedjan(minska spill och resursslöseri, inputmaterial)

o Förlänga livslängden (materialval, laga, uppgradering/förändring, modularitetmm)

o Delande (bättre kapacitetsutnyttjande, förlänga PLC, kontroll över material)

o Produkten som en tjänst (hyrmodeller, leverera nytta istället för produkt)

Cirkulära affärsmodeller

Återbruk, återvinning ochförlängd livslängd

Page 7: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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Återbruk/pre-used

Affärsmodeller för att skapa closed  loop…

Page 8: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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Skapa attraktivitet för återvunnen fiber

Michelle Baggerman, Precious Waste, 2011

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Upcycling  – skapa mervärdegenom re-­design

From Somewhere, London

RestructionalClothing, Stockholm

Becky Early,School of Arts, London

Page 9: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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Re- and Upcycling, Repair & Reconstruction Services

Koppla till konsumentbehov

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Delandets ekonomi

COLLABORATIVE CONSUMPTION – SHARING ECONOMY:“A market form in which strangers…. exchange goods and services” New ways of provisioning goods and services and opportunities for…. connected consumption (relying on peer-to-peer relationships in mediating exchanges)

Schor & Fitzmaurice 2015

Page 10: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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Collaborative consumption – sharing economy

“Collaborative consumption is people coordinating the acquisition and distribution of a resource for a fee or other compensation.

By including other compensation, the definition also encompasses bartering, trading, and swapping, which involve giving and receiving non-monetary compensation.”

Source: Belk, (2014)

Collaborative consumption – sharing economy

Page 11: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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Produkt som en tjänst

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Systemförändrande affärsmodeller

Page 12: CIVILEKONOMERNA SweetOKT-17 · 2019. 4. 2. · 10/9/17 1 MISUM Mistra Center for Sustainable Markets Stockholm School of Economics Susanne Sweet, Associate Professor Seminarium Civilekonomerna

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FrågorKommentarer?

[email protected]

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Ny upplagaprecis lanserad.Engelskaupplagakommer islutet avoktober