Civic Games Deck 4.1.13

Fun and Meaningful Personalized Learning

TABLE OF CONTENTS

I.  Team II.  The Learning Process III.  The Market Opportunity IV.  Product V.  Competitive Advantage VI.  Go to Market Strategy VII.  Revenue Model VIII.   Seed/Series-A Funding Goals

FOUNDING TEAM

KEY ADVISORS

Toni Maraviglia Co-Founder & CEO

MPrep

Peter Stearns Provost, George

Mason University

David McCool CEO & President

Muzzy Lane Software

Alisha Outridge Director Social &

Engagement Clear Channel

THE EFFECTIVENESS OF OUR EDUCATION SYSTEM DEPENDS ON STUDENT ENGAGEMENT AND

PERFORMANCE MEASUREMENT

Student Engages in Interactive Learning

Performance is Measured

Measurement Informs Next

Steps

Activities are Customized to

Student

E D U C AT I O N T E C H N O L O G Y

E N G A G E M E N T T E C H N O L O G Y

REGARDING ENGAGEMENT, LEARNING TECHNOLOGY CANNOT COMPETE WITH ENTERTAINMENT MEDIA &

TECHNOLOGY

OUR WORLD TODAY FACES MASSIVE CHALLENGES:

(1) STUDENTS, EMPLOYEES AND CITIZENS LACK THE MOTIVATION, KNOWLEDGE AND SKILLS TO

TACKLE MAJOR GLOBAL ISSUES

(2) ORGANIZATIONS AND TEACHERS LACK A TECHNOLOGY THAT ENGAGES LEARNERS AND SIMULTANEOUSLY EMPOWERS INSTRUCTORS

THE EDUCATIONAL MARKETPLACE DEMANDS TWO NEW OFFERINGS:

(1) AN ENGINE THAT CAN POWER GAME-BASED, PERSONALIZED LEARNING EXPERIENCES, AND

(2) SPECIFIC OFFERINGS THAT USE THIS ENGINE

TO TEACH REAL WORLD PROBLEM SOLVING AND CIVIC LEADERSHIP

WHAT DO WE DO? We build fun, meaningful games, and the technology and curriculum to incorporate them into a larger learning program.

THE ASSESSMENT ENGINE AND ANALYTICS PLATFORM

²  An assessment engine that allows games to measure student learning

²  An analytics dashboard so instructors can use these games to improve classroom learning

ONLINE MINI-GAMES

²  Story-based adventures that orient learners to real world problems

²  Drill and practice activities to improve knowledge and skill mastery

²  Mobile optimized for anytime, anywhere learning

²  Desktop and card games for simulations and in-person, social learning

²  Highly effective instructional plans and templates that leverage games, technology and inquiry to personalize rigorous instruction

²  Standards aligned and research-based

INSTRUCTIONAL TOOLS AND RESOURCES (CUSTOM FOR PARTICULAR COURSES)

Global History Curriculumby Joseph Ballou

UNIT

#

Time Period Essential

Question

Content Communication and Critical Thinking Skills

State

Standards

Teaching

Strategies

Materials Assessments

Week 1-2 1

Pre-history;

modern age

What iscivilization?

Rise of man; forms of

government; definitions of

culture; sociological aspects

of groups: economic, social

and demographic

ELAC: WtL: Revising

and organizing ideas,

respond to a nonfiction

prompt; PW: Position

Essay Pre-writing

2.2, 2.3,2.4, 3.1, 4.1

KWL charts;

reciprocal

teaching;

discussion; film

viewing; mind-

mapping

Worksheets on evolution and great migration; documentary Journey of Man; documents on Rwandan genocide; video of traditional dance from Africa/Asia; position essay pre-writing worksheet; syllabus; class rules worksheet

Pre-writing notes;

MC/short answer

quiz.

Week 3-4 1

N/A

How do youstudy civilization?

Note-taking; group work;

primary and secondary

sources; research; citation

of sources (MLA);

presentation (speaking and

listening); visual literacy;

quick writes; questioning;

types of social scientists

(see "content")

2.4, 3.2,4.2, 5.4

Jigsaw, peer-

editing, TWPS,

DEJ, rubrics,

lists, computer

research

Sample notebook; rubrics for group work and presentations; sample MLA citations; MLA worksheets; quick write prompts; diagram of social sciences

Note-book w/ DEJ

and TWPS.

Citation quiz.

Year 1: What determines the fate of civilizations?

²  Scalable online and in-person trainings available

²  Friendly and knowledgeable customer service

²  Custom product packages and consulting for premium and large institutional clients

TRAINING, PROFESSIONAL DEVELOPMENT & CONSULTING

OUR COMPETITIVE ADVANTAGE Key Competition Ed Games §  iCivics § Civilization § Atlantis Revisited § Lure of the Labyrinth § BrainPop

Adaptive Engines § Dreambox § Knewton § SkillsTutor § MagnaHigh (Prodigi)

Big 3+ § Pearson § McGraw-Hill § Houghton Mifflin § Scholastic

Response Ed Games §  Instructor interface § Standards Alignment § Bridging short and long-form play

Adaptive Engines § Engaging student activities § Focus on real-world problems and

relevance Big 3+ § Speed of development § Focus on emerging opportunities § Relationship-based marketing

GO TO MARKET STRATEGY: 1)  Target teachers, administrators and parents with targeted

campaigns and via distribution partners 2)  Release games as stand alone learning products in app

stores; create media buzz and produce virality with social game play

3)  Build sticky relationships with schools based on multitude of product offerings and compatibility with existing IT infrastructure

4)  Build enduring credibility and list of titles through RFPs, grants and custom development for larger institutional clients

Source 1: Paid Tiers of LMS Free tier: diagnostic testing, basic analytics Tier 1 ($10-20/mo): access to advanced features, learning content Tier 2 (~$100/mo): access to browser games for students

Source 2: Monetization of Games In app purchases: Avatar upgrades, level unlocks, multi-player Paid apps: special school additions Ad based revenue

Source 3: Supplementary Resources and Services Lessons, unit plans, assessments ($5-$50 each) Professional Training ($10-$300 each) Customized development services ($2,000-$250,000)

Source 4: Affiliate Relationships/Partnerships Third party resources, plug-ins; referrals to partners (% commission)

REVENUE MODEL

SEED INVESTMENT USE OF FUNDS OVER 12 MONTHS

Product Engineering and Design: 60% $450,000 Sales and Marketing: 13% $100,000 General and Administrative: 27% $200,000

Goals •  Development of multi-player and social

capabilities •  Concept development in 3D environment •  Enhancement of adaptive learning

algorithms and recommendation engine •  Expansion into new K-12 content areas •  Expansion of user customization features •  Development of strategic distribution

partnerships

[email protected] www.facebook.com/civicgames.co @Civic_Games

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