City of Glendale Parks, Recreation & Library Services.

City of Glendale

Parks, Recreation & Library Services

What is Touch a Truck?

• An opportunity to educate families and build partnerships with the community

• Participants are able to touch and explore the inside of large and commercial vehicles and

interact with the drivers and operators

Program Goals• Serve a wide variety of people throughout

the Glendale community

• Provide a fun, interactive event for approximately 5,000 in attendance

• Recruit industrial/construction trucks, military vehicles, fire department trucks, law enforcement vehicles,

heavy-duty dealerships, commercial transport

trailers, and utility towing vehicles

• Attract new and interesting vehicles such as Oscar Mayer Weiner mobile and Truly Nolen Stretch Limo

Scope of Event

Activities• Black out BINGO

and survey• Raffles/Giveaways• Sand Play Area• Tiny Tot Drivers• Big Dig Area• Interaction with

vehicles on display

Budget

• Self sustaining event with no funding from the city’s general fund

• Use of partners and sponsors toprovide funding and in-kind services

• On-site sales of program-themed items

Sponsors

• Title and Presenting Sponsorships • Receive benefits depending on sponsorship

level purchased– Examples of benefits include

• Name/Logo in the event title and/or part of the event logo• Name/logo over event title on event program

• Name/logo on marketing materials (flyers, posters, etc.)

• Name/logo on 2’ x 3’ signage Name/logo on Event Staff Shirts

• Sponsor product/service information handed out at event

• Name/logo and link on the department website for event

Partners

• Provide in-kind services, product or promotions for the event

• Event costs are lowered due to partners helps with required or needed materials

• Example of partnersinclude the Westgate Entertainment District

Challenges

• Elimination of Special Events Division due to limited resources

• Growth of event • Complaints of noise

for younger children (horns, sirens, etc)

Outcomes• Educational opportunity and great outreach• New partnerships with 40+ businesses• Provided a family event, which meets department goals• 2010 event survey results Included:

‣ 93% Safe environments within the community‣ 87% Contribute to a healthy neighborhood‣ 75% Increased accessibility to knowledge

‣ 84% Opportunities that keep youth positively engaged‣ 85% Opportunities

that increase quality family time

2013 Touch A Truck

October 5, 2013

10 a.m. – 1 p.m.Westgate

Entertainment District

6751 N. Sunset Blvd.Glendale Avenue and Loop 101