City of Glendale Parks, Recreation & Library Services

City of GlendaleParks, Recreation & Library Services

What is Touch a Truck?• An opportunity to educate families and build

partnerships with the community

• Participants are able to touch and explore the inside of large and commercial vehicles and

interact with the drivers and operators

Program Goals• Serve a wide variety of people throughout

the Glendale community

• Provide a fun, interactive event for approximately 5,000 in attendance

• Recruit industrial/construction trucks, military vehicles, fire department trucks, law enforcement vehicles,

heavy-duty dealerships, commercial transport trailers, and utility towing vehicles

• Attract new and interesting vehicles such as Oscar Mayer Weiner mobile and Truly Nolen Stretch Limo

Scope of EventActivities

• Black out BINGO and survey

• Raffles/Giveaways• Sand Play Area• Tiny Tot Drivers• Big Dig Area• Interaction with

vehicles on display

Budget• Self sustaining event with no funding from

the city’s general fund• Use of partners and sponsors to

provide funding and in-kind services• On-site sales of

program-themed items

Sponsors• Title and Presenting Sponsorships • Receive benefits depending on sponsorship

level purchased– Examples of benefits include

• Name/Logo in the event title and/or part of the event logo• Name/logo over event title on event program

• Name/logo on marketing materials (flyers, posters, etc.)

• Name/logo on 2’ x 3’ signage Name/logo on Event Staff Shirts

• Sponsor product/service information handed out at event

• Name/logo and link on the department website for event

Partners• Provide in-kind services, product or

promotions for the event

• Event costs are lowered due to partners helps with required or needed materials

• Example of partnersinclude the Westgate Entertainment District

Challenges• Elimination of Special

Events Division due to limited resources

• Growth of event • Complaints of noise

for younger children (horns, sirens, etc)

Outcomes• Educational opportunity and great outreach• New partnerships with 40+ businesses• Provided a family event, which meets department goals• 2010 event survey results Included:

‣ 93% Safe environments within the community‣ 87% Contribute to a healthy neighborhood‣ 75% Increased accessibility to knowledge

‣ 84% Opportunities that keep youth positively engaged‣ 85% Opportunities

that increase quality family time

2013 Touch A Truck

October 5, 201310 a.m. – 1 p.m.

Westgate Entertainment District6751 N. Sunset Blvd.

Glendale Avenue and Loop 101