Smart Infrastructure Solutions London ● New York ● Singapore www.citihub.com eTrading & Market Data Agile infrastructure Telecoms Data Centre Grid Cloud - what's new? What role does it play in your DC strategy? Mark Ellis – Head of Data Centre Consultancy Services (Citihub) Enterprise Datacentre Conference 2009: London, UK
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
S mart Infras tructure S olutionsLondon ● New York ● Singaporewww.citihub.com
eTrading & Market Data Agile infrastructure Telecoms Data Centre Grid
Cloud - what's new? What role does it play in your DC strategy?
Mark Ellis – Head of Data Centre Consultancy Services (Citihub)
"fashion-driven" and "complete gibberish“ – Larry Ellison (Oracle)
"It's stupidity. It's worse than stupidity: it's a marketing hype campaign,“ – Richard Stallman (Free Software Founder)
"It is a security nightmare” – John Chambers (Cisco)
"We believe deeply in on-premises software and we believe deeply in this new world of software in the cloud,“ - Ray Ozzie (Microsoft)
“ By 2012, 80 percent of Fortune 1000 enterprises will pay for some cloud computing service and 30 percent of them will pay for cloud computing infrastructure” – (Gartner)
Disruptive influences
Cloud or Fog
3
No clear definition, multiple interpretations
Cloud or Fog?
Some familiar vendors, multiple new parties
4
Disruptive influences
No longer just SME’s, large organisations are beginning to adopt cloud services
Purchase of abstracted compute, network and storage (Limited/no visibility of hardware)
Highly elastic capacity (Up or down. Technically and commercially within short time frames)
Cloud is an evolution of existing and new technologies with specific characteristics
5
1960s- 1970s - ~2000 2006 ->
? ?
Examples IBM, HP, Sun:Network.Com
Amazon EC2/S3
?
?
~2004
?
?
NCSAIBM IBM, CSC, Savvis
Pay per use approach
Ability to flex up has been around a while, but rapid flex down hasn’t
Opportunity or Threat ?
• Your latest client base (Generation Y) have greater expectations..– more technology familiar– used to instant gratification– access to services that appear to be free or nearly free !!!!!
6
Cloud is an opportunity if leveraged appropriately, a threat if ignored
• Very nature of Cloud computing can make traditional IT shops look slow..– Customers will have little sympathy for those who can’t at least stay with
the pack (cost / service competitive)– Internal monopolies will be steadily eroded, as a minimum you will
constantly have counter argue
• Challenge today is to cut through the hype and be able to spot opportunities where ‘Cloud’ services can add benefit..– Reality - likely to be services in your enterprise that are poor candidates– Opportunity – possibility to leverage faster, cheaper and better services
Traditional Challenges - Internal / external platform balancing
7
• Traditional problems...
Service packaging & pricing
Missed opportunities during market spikes
Over-provision & sunk cost during down-cycle
Inefficient pre-provisioning
Ph
ysic
al r
eso
urc
e
Internal provision or sourced ‘with assets’
Demand
Traditional model
Type of market
DownUp Up
Opportunities to Resolve - Internal / external platform balancing
8
• Source a % of capacity from external providers to reduce risk and create agility
Service packaging & pricing
Ph
ysi
cal
reso
urc
e
t
Demand
Balanced model
Internal provision or sourced ‘with assets’
External sourcing without assets
Rapid scalability Limited over-provisioning
No pre-provisioning
Type of market
DownUp Up
Clarity of Requirements and Constraints
9
Understanding and weighting your needs..
Fit for purpose
Too many internal constraints prevents external adoption
– Regulatory / compliance constraints (SOX, HIPPA, Country based)
– Performance (latency & chattiness)
– Trust (service availability & control)
– Portability i.e. avoiding lock in risk (vendor & proprietary standards)
– Value (cost benefit inc opex & capex saves)
– Security (data encrypted?)
– Service hours & utilisation
Clarity of Requirements and Constraints
10
How do you score your needs...
Fit for purpose
Flexibility can reduce your service TCO, option to avoid cash outlay
RISK /COMPLIANCE
SERVICEAVAILABILITY
Your Company
ü
PERFORMANCE / COMPLEXITY ? ? ??
?
Examples
INTERNALLEGACY
ExternalCONSUMER / SME
CLOUD(Multi-tenancy)
ExternalCORPORATE
CLOUD(Multi-tenancy)
ExternalCAPTIVE CLOUD
(AKA UTILITY)
InternalCAPTIVECLOUD
InternalDEDICATED
û ûü
ü
ü
~$0.08 ~$0.09 ~$0.09 ~$0.15
ü
COST / CORE (~2.5Hhz) / HOUR ~$0.40
Months Weeks/Months Days+ 1 HourMINIMUM TERM
(Flex Down) Years
? ?ü
Your Company
Applying Cloud Principles Internally
11
Q. What's are the leaders of the pack doing today?
If you can’t go to a true Cloud how do you apply Cloud principles
Improve efficiency - though quick wins and a strategic road map
1. Efficient DC – PUE 1.2 Google – do you know yours?
2. Engineer app from ground up – abstracted from hardware – HA at app layer
A. Looking at how Cloud Services provide cost effective services and apply these to internal organisation
Strategy - Multi Source by Brokering Services
12
BUY
END USERS
BILL PARTICIPATE
BROKERING / WORKFLOW ORCHESTRATION / AUTOMATION
INTERNALSERVICES
WHITE LABELLEDSERVICES
EXTERNALSERVICES
MANAGE
DEVELOPERS
CONSUMERS
iSERVICE PORTAL
SERVICE LAYER
Automate and orchestrate to hide complexity from you clients
What's your ‘vision’ for servicing your clients needs...
Service Automation - Workflow orchestration in action
• IT automation to minimize costs and increase responsiveness to business demand • Minimizing manual intervention and increasing utilization of available capacity
Service & Operations Automation
INFRASTRUCTURE SERVICES
RESOURCE POOL RESOURCE POOL
IT OPERATIONS
COMPUTESTORAGE MIDDLEWARE
WORKFLOW ORCHESTRATION
CMDB
IT ENGINEERING BUSINESS
APPLICATION SERVICES
CRM ERP
REPORTING OMS
RISKPRE-TRADE
FINANCETRADING
Front OfficeBack Office ManagementRisk
TOOLS
TEST
DevelopmentDEVELOPMENT
DesignPatterns
ReleaseManagement
ConfigurationManagement
Standards
NETWORKSTRAIGHT-THROUGH
PROVISIONING
MONITORING &CONTROL
Planning &Engineering
Portal
Self ServicePortal
OperationsPortal
CHANGE &INCIDENT MNGT
SOFTWAREPROVISIONING
MONITORING& REPORTING
HARDWAREPROVISIONING
SPACE, POWER& COOLING
DeveloperTools
BusinessPortal
DESIGN REQUEST BILLING SERVICES
OPERATE
CONFIGURE
You will have elements of this already – its not a new concept
iService Portal – Client Self Serve
• Example - iService portal gives access to all administration and self-service tasks
End User Services•Add/remove software and services•Manage software licenses•Incident management and reportingMore options...
My Services Statustblondev#1 – app1 dev env
tblontest#1 – app1 test env
Production rates trading
Production LON RMDS
Production TOK RMDS
My Events
Desktop reboot on Friday please shutdown
Infrastructure Services•Manage environments•Application platform design•Manage provisioning•Costs and billing•Incident management and reporting•Audit and complianceMore options...