Citadines Group: Web and Mobile Strategy Presentation Part 1

Confessions of a Dev Shop Owner

Web and Mobile Strategy

Raised: $35M / 3 rounds

Notes: Engineers from Google and Square

Raised: $40M / 4 rounds

Notes: Y-Combinator backed

Raised: $336M / 11 rounds

Notes: Once valued at $1B, sold for $15M

Faster to 1M users than Facebook, Groupon

FAT CATS

It can’t be a lack of talent or money. So, what is missing?

7 Explosive Companies:

Including: Uber, Rent the Runway, Airbnb, and Square

Industry Deep Dive: Travel

Industry Deep Dive: Food

10 Startup Strategies:

Including: Acquisition Tools,

Barrier to Entry, Moat, Monopoly,

Value of the User Base,How is it disruptive?

Takeaway: Types of Marketplaces

Takeaway: Defensibility

Takeaway: Effort to Reward

Takeaway: Beauty in Constraint

Takeaway: Why Uber for X doesn’t work

Takeaway: Trading Margin for Insight

Industry Deep Dive: Payments

Overall Strategy of any Startups

7 Explosive Companies:

Including: Uber, Rent the Runway, Airbnb, and Square

Overall Strategy of any Startups

Industry Deep Dive: Travel

Industry Deep Dive: Food

Industry Deep Dive: Payments

10 Startup Strategies:

Including: Acquisition Tools,

Barrier to Entry, Moat, Monopoly,

Value of the User Base,How is it disruptive?

Takeaway: Types of Marketplaces

Takeaway: Defensibility

Takeaway: Effort to Reward

Takeaway: Beauty in Constraint

Takeaway: Why Uber for X doesn’t work

Takeaway: Trading Margin for Insight

“Industry Deep Dive: Food

Has a

stor

efro

nt

Has their own delivery people

Yes

No

YesNo

Caterers

Who

mak

es it

?

Food prep condition when received

Chef

Civi

lian

PreparedUnprepared

“Industry Deep Dive: Payments

In Q3 2014, credit card companies processed $470B in total payments

Card issuers earn a fee equal to a percentage of the transaction value each time a customer swipes his or her card

“Types of Marketplaces

High Variation

Low Engagement

Low Variation

High Engagement

“Defensibility

“For a hardware company pursued by cheap clones, "run

upstairs" = make the product consist of as much software

as possible.” - Paul Graham

“Why an Uber for X does not always work

⊡Right Margin⊡Frequency⊡Natural Habit Zone⊡Ease of Use⊡Training

Question?book.citadinesgroup.com