LinkedIn European Business Awards New Awards programme places LinkedIn and Cisco WebEx as leaders of global online collaboration Background Cisco WebEx is the market leader in online collaboration tools aimed at bringing people together to share ideas, documents and discussion without the cost and hassle of travel. Objectives Cisco WebEx was looking to: Reinforce the business benefits of sharing ideas and collaborating online with SMB’s, start-ups and entrepreneurs Drive awareness of Cisco WebEx amongst hard-to-reach professionals Differentiate Cisco WebEx online conferencing solutions from rival non-paid for online conferencing products Marketing Solutions Results The awards site (linkedinbusinessawards.com) attracted 134,000 unique visitors; 500+ entries and 11,500+ votes The interactive LinkedIn polls generated over 500 conversations from targeted professionals 50% of traffic to the awards site was achieved via viral growth, the Twitter account achieved 900 followers Over 900 members joined the LinkedIn group, sharing insight and building engagement The results were announced at a live event which attracted 1,090 registered attendees 125 articles were generated in press and online news across Europe ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.