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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Talent Connection Launch Plan Integrate within current HR Employee Communication Materials Launch Innovative T.C. Strategy: Break thru clutter, inspire grassroots activities— research shows 10X adoption – webisodes, social directory badge and digital signage Partner/Advise on Local Efforts Measure and Manage Program Success Metrics
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Cisco Talent Connection Launch Plan

Nov 30, 2014

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Here is a few slides to describe how an external marketing professional created an an innovative internal communication program to launch a new internal recruiting campaign for Cisco.
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Page 1: Cisco Talent Connection Launch Plan

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Talent Connection Launch Plan

Integrate within current HR Employee

Communication Materials

Launch Innovative T.C. Strategy:

Break thru clutter, inspire grassroots

activities—research shows 10X adoption –

webisodes, social directory badge and

digital signage

Partner/Advise on Local Efforts

Measure and Manage Program Success Metrics

Page 2: Cisco Talent Connection Launch Plan

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Talent Connection Strategy & Tactics

Social“Grassroots”

Targeted

Mass

• Internal article• Email campaign via

local and department leadership teams

• Internal article• Email campaign via

local and department leadership teams

• Partner with global leadership teams and internal talent taskforce

• Partner with global leadership teams and internal talent taskforce

• Wedisodes• CareerVision

Goggle Offer• Blogger/Community

plan

• Wedisodes• CareerVision

Goggle Offer• Blogger/Community

plan

Page 3: Cisco Talent Connection Launch Plan

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

TC Marketing Collateral