• Connected Car • Internet of Everything • Healthcare Vertical Markets Learn More about Cisco Policy Suite for Service Providers http://www.cisco.com/go/mobilepolicy How Operators Capitalize on Mobile Growth Concurrent Sessions Average Latency Transactions per Second Session Set-ups per Second 250K 75M 50K 14ms Flexible, Virtualized Platform for New Business Models and Revenue Cisco Policy Suite for Service Providers Shape Subscriber Experience Beyond Billing Plan Create Value in an OTT-Dominated Ecosystem Stand Out from the Access Providers Crowd Service Revenue for Internet of Things, Connected Car, MVNOs, and Other Industry Markets Source: Independently Verified in 2013 by EANTC Unmatched Scalability, Reliability, and Virtualization © 2015 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) Cisco Policy Suite: Delivering Dynamic Services Delivery optimization Existing services OTT providers New services Profile Services Segment Device Etc. Gi-LAN Subscriber ID Access type Location QoS Time Etc. Location Load Dynamic Policy Analytics Core Network SON User Session Services Network Vertically Targeted Services Enable Operators to Grow the Pie C82-734637-00 07/15 IoE Connected Car Enterprise Financial Healthcare Utilities Today: Operator business mostly focused on the saturated consumer market Future: Vertically targeted services will accelerate operator business growth • Turbo boost • Freemium • Location-specific information • Parental control Individual Services Enterprises/MVNOs • VoLTE/VoWi-Fi • Sponsored data • New Business Models Future Consumer Cisco Policy Ready for Vertical Take Off Orchestration Automation, provisioning and interworking of physical and virtual resources APIs VoLTE NETFLIX 4G Content Providers Handsets BSS Network Policy Server Charging Server Analytics Policy Builder Unified Subscriber Manager Access Selection NFV Network functions and software running on any open standards-based hardware SDN Separation of control and data plane Modular Platform Next-Gen Architecture Open Environment O p p o r t u n i t i e s P o l i c y Note: This graphic is not based on actual data; it is for illustrative purposes only. Today Consumer Target New Markets and Business Models MVNOs Smaller operators dedicated to a targeted market can quickly create new services and scale as they grow with Cisco Policy Suite. Connected Car Operators are partnering with automobile manufacturers to communicate telematics information, connect drivers, create car hotspots, and open new monetization opportunities inside cars with Cisco Policy Suite. Internet of Everything Connect devices of all types and provide policy-based connectivity with Cisco Policy Suite. Partner with content providers, advertisers, or major brands to promote consumption of content and advertising. Offer mobile subscribers data connectivity to certain sites toll-free (without counting data usage against monthly data quotas). Share advertising revenue from the sites or charge the advertiser or sponsor for the bandwidth consumed by the subscriber. Sponsored Data Offers
Cisco Policy Suite for Service Providers
Aug 11, 2015
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• Connected Car• Internet of Everything• Healthcare
Vertical Markets
Learn More about Cisco Policy Suite for Service Providers
http://www.cisco.com/go/mobilepolicy
How Operators Capitalize on Mobile Growth
Concurrent Sessions
AverageLatency
Transactionsper Second
Session Set-ups per Second
250K 75M
50K14ms
Flexible, Virtualized Platform for New BusinessModels and Revenue
Cisco Policy Suite for Service Providers
Shape SubscriberExperience Beyond
Billing Plan
Create Value inan OTT-DominatedEcosystem
Stand Outfrom the AccessProviders Crowd
Service Revenue for Internet of Things,
Connected Car, MVNOs, and Other Industry Markets
Source: Independently Veri�ed in 2013 by EANTC
Unmatched Scalability, Reliability, and Virtualization
© 2015 Cisco and/or its a�liates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its a�liates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarksmentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco andany other company. (1110R)
Cisco Policy Suite: Delivering Dynamic Services
Delivery optimization
Existing services
OTT providers
New services
Pro�le
Services
Segment
Device
Etc.Gi-LAN
Subscriber ID
Access type
Location
QoS
Time
Etc.
Location
Load
DynamicPolicy
Analytics
Core Network
SON
User
Session
Services
Network
Vertically Targeted ServicesEnable Operators to Grow the Pie
C82-734637-00 07/15
IoE
Connected Car
Enterprise
Financial
Healthcare
Utilities
Today:Operator business mostly focused on
the saturated consumer market
Future:Vertically targeted services will accelerate
operator business growth
• Turbo boost• Freemium
• Location-speci�c information• Parental control
Individual Services
Enterprises/MVNOs •VoLTE/VoWi-Fi •
Sponsored data •
New BusinessModels
Future
Consumer
Cisco Policy Ready for Vertical Take O� Orchestration
Automation, provisioning andinterworking of physical and
virtual resourcesAPIsVoLTENETFLIX4GContent ProvidersHandsetsBSSNetwork
Policy Server
Charging Server
Analytics
Policy Builder
Uni�ed Subscriber Manager
Access Selection
NFVNetwork functions and
software running on any openstandards-based hardware
SDNSeparation of control and
data plane
ModularPlatform
Next-GenArchitecture Open
Environment
OpportunitiesPolicy
Note: This graphic is not based on actual data; it is for illustrative purposes only.
Today
Consumer
Target New Markets and Business Models
MVNOs
Smaller operators dedicated to a targeted market can quickly create new services and scale as they grow with Cisco Policy Suite.
Connected Car
Operators are partnering with automobile manufacturers to communicate telematics information, connect drivers, create car hotspots, and open new monetization opportunities inside cars with Cisco Policy Suite.
Internet of Everything
Connect devices of all types and provide policy-based connectivity
with Cisco Policy Suite.
Partner with content providers, advertisers, or major brands to
promote consumption of content and advertising.
O�er mobile subscribers data connectivity to certain sites toll-free
(without counting data usage against monthly data quotas).
Share advertising revenue from the sites or charge the advertiser or
sponsor for the bandwidth consumed by the subscriber.
Sponsored Data O�ers
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