CiscoLive! Local Edition: Carolinas Connected Mobile Experience (CMX) Derrick Williams (derrwill) BN-US Commercial Select South Area Unified Access Consultant Systems Engineer (CSE) Gary Marsh (gamarsh) BN-US Commercial Territory South Area Unified Access Consultant Systems Engineer (CSE) David Caughey (dcaughey) BN-US Enterprise South Area Unified Access Consultant Systems Engineer (CSE)
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CiscoLive! Local Edition: Carolinas Connected Mobile Experience (CMX)
Derrick Williams (derrwill) BN-US Commercial Select South Area Unified Access Consultant Systems Engineer (CSE)
Gary Marsh (gamarsh) BN-US Commercial Territory South Area
Unified Access Consultant Systems Engineer (CSE)
David Caughey (dcaughey) BN-US Enterprise South Area
Location Based Services Architecture § Wi-Fi AP measures and reports RSSI
(Receive Signal Strength Indicator) to WLC (ie 5-300 seconds depending on endpoint)
§ WLC (unified/Flexconnect) aggregates and periodically reports them to MSE via NMSP (ie 2 seconds, configurable)
§ MSE applies advanced positioning algorithms (ie API real time, Analytics every 15 mins)
• Determine location (RF algorithm/modeling) • Location notifications (to outside app. Server) • Statistical processing for CMX Analytics • Displaying all devices on a map in Cisco Prime
§ Proper placement and density of access points is critical in achieving the quoted location tracking performance – Original design may have been based on coverage model – Evolving needs may require a different AP-deployment model
§ Access Point Density recommendations – Use smaller, overlapping cells (lower data rates disabled) – For wireless data only deployments: 10% AP cell overlap – For wireless data + voice deployments: 20% cell overlap – AP density [Cell radius/area] 28ft/2500sqft – 40ft/5000sqft
§ Antennas should be oriented horizontally (vs. vertically) § Antenna diversity should be enabled (ClientLink not relevant for location)
§ Import Floorplan and scale appropriate § Position APs and select correct antenna pattern § Coverage Areas - Zones
– Zones are representing different areas. – e.g. in a shopping mall this could be the food court, event areas etc. – Zones will be used in CMX Analytics and in CMX Browser Engage.
§ Location Regions – Use this to help the system to improve accuracy – Create inclusion region at the outer walls of the building – Create exclusion region around areas where no clients are expected – Shelves and Racks – Maintenance Rooms – Create Rails along corridors
§ Services on the Same MSE • Context Aware Services and CMX Analytics can be run on the same MSE. • wIPS should be run on a separate MSE without any additional services. • Mobile Concierge Service client device dependencies/mobile App Enablement • CMX Browser Engage is comprised of two components ---
• The CMX Dashboard which resides on an MSE and is used to manage CMX campaigns. • The HTTP Proxy component which can reside on either an MSE (for central switched
environment) or an ISR router running a UCS-E module (for Flex deployments).
• The CMX Dashboard component should be run on a separate MSE (if using the 3355, low end, or standard vMSE) or on an MSE with other services (if using a high end MSE) . For best performance it is recommended to host CMX dashboard on a separate MSE. If using the MSE proxy, the MSE should be either a low end vMSE, standard vMSE or 3355. The High end vMSE cannot be used for the MSE proxy.
§ Login to http://MSE-IP:8080/ui § Username / PW as selected in the initial configuration of MSE (connection
user) § Or create new user on MSE
§ Preferred browser: Google Chrome
§ Verify your browser is suitable at http://get.webgl.org/ – If this is successful, you should see a WebGL rotating cube – If the support is not there, it may be possible to update your video driver
By using the Starlight Hotel and Resort free Wi-Fi High Speed Internet Service (“Starlight Free WiFi"), you agree to be bound by the following terms and conditions (“Starlight Terms of Service"), which are a binding agreement between you and the resort. You represent that you are of legal age to agree and be bound by this agreement. Conditions include:
San Francisco
Customizable logos, header and footer, registration fields, and terms and
§ Facebook Wifi and Facebook Insights – Facebook presents a login screen customized to local business – Handles sign-in/sign-up and Check-in – Provides new generation of customer analytics by combining Wi-Fi analytics from
Cisco network with social analytics from FB
§ Cisco CMX Facebook – Intercepts user’s traffic and redirects the users to Facebook login. – After successful Facebook sign-in & check-in, connector redirects the user to Retailer’s
Facebook page – Interfaces with Facebook check-in process via URL redirection and Facebook specific
§ CMX for Facebook – Guests seamlessly receive free internet access, businesses increase brand exposure
and gain social analytics § CMX for Facebook very well received in Retail and Hospitality. § Cisco CMX is the only solution that can integrate – Onsite, Online, and Social
§ Base Location license (FREE during Promo) – Provides advanced spectrum capability, with the ability to detect presence, track and trace rogue
devices, interferers, Wi-Fi clients, and RFID tags. The Base Location license also enables customers and partners to use standard MSE APIs. For a list of partners, please see the Cisco Developer Network Mobility Services API page.
§ CMX license (33% Discount during Promo) – The CMX License provides Base Location capabilities plus CMX capabilities, including: – CMX Analytics, a user-friendly location analytics platform to view and analyze how, where, and when
visitors move through a venue. – CMX Connect for a seamless, customizable, and location-aware captive portal to onboard guest
users to Wi-Fi. – CMX for Facebook Wi-Fi, helping guests seamlessly connect to Wi-Fi and use the Internet.
Enterprises or merchants gain social demographic data via Facebook Insights.