Cisco Data Virtualization · •Cisco Data Virtualization federates market, on-line and historical data on demand •Historical data moved to Hadoop for immediate access •Expand

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Jorge Portugal

[email protected]

@jportuga

Cisco Data

Virtualization

Cisco Confidential 2© 2013 Cisco and/or its affiliates. All rights reserved.


[...]Decisão

“guesswork”Intuição

Experiência

Probabilidades

...

InformaçãoDecisão

Fundamentada

Educated Decision

“Educated Guess”

Risco baixo

Risco elevado


• http://data-informed.com/take-the-guesswork-out-of-talent-decisions-with-big-data/

http://data-informed.com/take-the-guesswork-out-of-talent-decisions-with-big-data/


• Informação Interna às empresasEstruturada (bases de dados tradicionais, folhas de cálculo)

Não-estruturada (logs, imagens, emails, etc.)

• Informação externa às empresasRedes Sociais: Facebook;Twitter; Linkedin

Previsão metereológica

Posicionamento GPS

Histórico de cotações em bolsa

Histórico de resultados de jogos de futebol

Informação Sísmica

...


Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Worldwide Data Volume is Doubling Every Two Years

1. Source: Gartner, Inc., Mobile Devices, Worldwide, 2008-2015, 4Q11 Update4; 2. IDG Research; 3. McKinsey Global Institute; 4. Wikibon.org/bigdata

39x

increase in mobile

data between 2009–

20141

2B

mobile devices

sold in 20121

33%

of IT budgets

dedicated

to cloud projects2

86%

of enterprises doing

cloud projects2

40%

growth in volume

of data per year3

10x

growth in Big Data

market 2012–20174

MOBILITY CLOUD BIG DATA





Data is the core of digital business

Data is driving digital transformation and reshaping the way that businesses think about themselves and their competition.

Determining how to best utilize the massive amounts of data being generated in your business is vital to success. Big data is becoming increasingly pervasive across all industries, and companies that are data-driven are positioned to be successful disruptors.

Source: Cisco Consulting Services primary research, 2013

$7.3TCustomer

Engagement

Threat

MinimizationOrganizational

Effectiveness

Optimized

Operations

Data

Monetization



• Wireless charging;

• Indoor location beacons;

• IoT (super high-tech Clover coffeemachines; smart refrigerators)

• Mobile e-commerce (+1 billionmobile transactions em 2013; 10 million people)

• High-performance wireless data


• BBVA has acquired MadivaSoluciones, a Spanish startupspecialized on services basedon big data and cloudcomputing. The acquisition ispart of BBVA’s strategy to lead the banking industry in thedigital age.

9 December 2014


• Big Data

“Big data is an evolving term that describes any voluminous amount ofstructured, semistructured and unstructured data that has the potential to bemined for information.

Big data is often characterized by 3Vs: the extreme volume of data, the widevariety of data types and the velocity at which the data must be processed”

• Analytics

“Big data analytics is the process of examining large data sets to uncoverhidden patterns, unknown correlations, market trends, customer preferencesand other useful business information.”




Dados Informação €€€

“uncover hidden patterns,

unknown correlations,

market trends, customer

preferences and other

useful business information”


Big Data and Analytics use cases highlight the opportunity

EDUCATION & RESEARCH

Experiment sensor analysis

Historical data analysis

HEALTH CARE

Patient sensors, monitoring, EHRs

Quality of care

LAW ENFORCEMENT

& DEFENSE

Threat analysis - social media monitoring, photo analysis

CONSUMER

PACKAGED GOODS

Sentiment analysis Web and location analytics

MEDIA/

ENTERTAINMENT

Viewers / advertising effectiveness

Content monetization

TRAVEL &

TRANSPORTATION

Sensor analysis for optimal traffic flows

Customer sentiment

FINANCIAL SERVICES

Risk & portfolio analysis

New products

Fraud detection

ON-LINE SERVICES /

SOCIAL MEDIA

People & career matching

Web-site optimization

Sentiment analysis

UTILITIES

Smart Meter analysis for network capacity

Response times

LIFE SCIENCES

Clinical trials

Genomics

Product quality

COMMUNICATIONS

Location-based advertising

Social analysis

RETAIL

Consumer sentiment

Optimized marketing

Loss prevention

AUTOMOTIVE

Auto sensors reporting location

Risk analysis

HIGH TECHNOLOGY /

INDUSTRIAL MFG.

Manufacturing quality

Warranty analysis

OIL & GAS

Drilling exploration

Sensor analysis

Risk analysis



Cisco offers a comprehensive set of Big Data & Analytics services…Effective data management, data preparation, and analytics are required and IT decision makers now require a Big Data capableintegrated infrastructure and analytic solutions architecture that can quickly adapt to today’s fast paced landscape.

Gather, cleanse and enrich

data

Data Prep lets business

analysts provide more

comprehensive insights,

deliver better business

outcomes at scale and

improve business and IT

productivity and cooperation.

Data Preparation

Combine data into a common

platform

Data Virtualization brings data from

multiple sources such as Hadoop,

cloud data sources, databases or

data stores, and presents them to

an analytics platform. This

provides a uniform interface from

which business intelligence and

analytics can leverage data.

Data Virtualization

Implement analytics at the point

of data

Through validations and integration

of these partner software platforms

on the UCS Integrated

Infrastructure for Big Data, Cisco

delivers proven performance and

agility required to deploy and scale

the big data and analytics

infrastructure.

Analytics

Bring data together

Cisco’s partnership with

Hadoop vendors such as

Cloudera, MapR,

Hortonworks and IBM creates

a common framework for true

data management.

Data Management Data Integration

Data Preparation Data Virtualization


And a robust ISV Partner Ecosystem

Data Management

Hadoop

Massive Parallel Processing

No SQL

Analytics / Business Intelligence

Data Integration

Take advantage of the Cisco Partner Ecosystem to develop your data management, data integration and analytics needs.

Industry leading

partnerships

Tested and validated reference architectures to meet

performance, capacity and scale

Joint

engineering lab

Solution bundles optimized for cost of ownership and

ease of ordering

Extensive options for Data Management (Hadoop, MPP

and NoSQL) to meet your business needs

What you get:

http://en.wikipedia.org/wiki/File:Marklogic-logo.PNG

Cisco Public 24© 2013 Cisco and/or its affiliates. All rights reserved.

Planning and

Design

Implementation Optimization and

Solution Support

(roadmap)

Discovery

Workshop

Pre-Production

Pilot

Business Value

+ Business

Outcome

Strategy and

Assessment

Plan Build Manage

Architectural

Services Approach

Architectural

Deployment

Incremental Architectural

Change and Maintenance

An End-to-End Plan to Support Your Data Analytics Strategy

Day 2 Services

(roadmap)



What is Cisco Data Virtualization?

Cisco Data Virtualization is agile data integration software that allows

. Our

integrated data platform

Present

Past Future

Data Warehouses

Marts & Cubes

Operational

Data StoresTransactional

Sources

File Systems

Big Data


Architecture

Cisco Data Virtualization


Cisco Data Virtualization Customers


Key Financial Services Customers

Financial Services

http://www.goodlogo.com/extended.info/2723


Business Pain:Data Silos Proliferating, Data Is Now Distributed Everywhere

Cloud Data

SourcesBig Data / IOE

Sources

Traditional Data

Sources

How Does the Business Leverage All the Data?


*

What Key Challenges With Traditional Integration

• Design entire data warehouse (DW / MDM) schema

• Develop extract, transform, load (ETL) process

• Load and then refresh on batch basis

• Application gets data from DW / MDM

• Slow development cycle

• Replicated data

• Batch latencies

• Physical stores overhead

Traditional Approach

Challenges


Cisco Data Virtualisation Shortens Development Lifecycle

Replication Development Life-cycle

Agile Lifecycle with Data Virtualisation

Requirement Analysis Data Modelling Build DW

/MDM hub

Build Reports Test

Higher degree of parallelism – shorter time to solution.

Risk is reduced; users see results sooner in the lifecycle and avoid lengthy reworking of the business requirements

Reports and Portals moved into production before all reports are completed, increasing overall productivity of the

project.

Requirement Analysis

First Reports Generated

Agile Updated Requirements

Initial DM Report 1 Test 1

Extend DM Report 2 Test 2

Extend DM Report 3 Test 3First Reports

Generated


Operational

Databases

Enterprise

Application

s

“Big

Data”

Data

Warehouses

Third Party

Data

“The

Cloud”

Cisco Data Virtualization Offers Greater Agility

Discover Available Data• Across and beyond the enterprise

Integrate Needed Data• Physical, virtual, or cloud sources

Simplify Data Access • While complying with security and

governance policies

Gain Agility • Quickly and easily execute and refine

Share Valuable Data• Accessible through multiple analytic tools

Data Virtualization



Reap the Value of Your Big Data Environment

Economically locate hot/cold

data in its proper place to fully

take advantage of your

technology investments

Optimized computing, and

network infrastructures

uniquely bundled for the job

Access not just current and

recent recent history but

extended historical data that

is typically archived and not

accessible Use a proven software,

network and computing

infrastructure to adopt big data

and logical data warehousingLeverage your company’s

massive data assets with

effective analytics for higher

productivity that addresses

business change

Control Costs

Improve Performance

Enhance Analytics

Competitive Advantage

Reduce Risk


Immediate

Access

5-10x

Faster

Up to 75%

Cost Savings

Higher Impact More Agile Less Expensive

Cisco Data Virtualization

AnalyticsBusiness Intelligence

Cisco Data VirtualizationBetter Business Outcomes, Faster, for Less



• Large volumes & diverse instruments challenge analysis and reporting

• CIS powers TORQCA virtual data warehouse.

◦ One place to go for trades, orders, receipts, quotes, cancels & admins

◦ Across all instruments & reference data

• Reporting consistency & agility, plus cost savings◦ $4.5M+ saved annually on first project

“Although a key strength of data virtualization is its ability to leave source data in place and provide an integrated view of the data in a virtual middle tier, we believe there is significant value in using data virtualization even if the user is only accessing a single data source.”

--Emile Werr, Vice President of Global Data Services


• Rapidly evolving merchandizing environment / growing IT backlog

• CIS-based Application Data Hub provides sales and inventory visibility

• More efficient operations

◦ 5% increase in merchandizing efficiency

◦ 2% reduction in obsolescence in the supply chain

“Thanks to CIS, CMG now offers greater visibility to relevant enterprise data in near real time to both CMG and our customers, resulting in significant value.”

--Sean Poccia, Sr. Director, Information Services


• Cisco Data Virtualization federates market, on-line and historical data on demand

• Historical data moved to Hadoopfor immediate access

• Expand credit risk algorithms

across 89 sources including

• Real-time market data

• Online data (30 days /

400 million records)

• Historical data on tape

(30 days to 5 years data)

Data Virtualization Solution Impact on CustomerCustomer Challenge

Barclays Capital

• Improved credit risk decision making and compliance using 5 year trend data

• Saved $1.Mm in development costs with SQL (vs. MapReduce) and no data warehouse

• Utilized Hadoop for price of tape

Thank you.

Cisco Data Virtualization · •Cisco Data Virtualization federates market, on-line and historical data on demand •Historical data moved to Hadoop for immediate access •Expand

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