Cisco Data Center Leading the Future - Ashok shenoy

Cisco Data CenterLeading the Future!

Ashok ShenoyDatacenter & Virtualization, India & SAARC

Business and Technology Impacting the Data Center

Business Agility 24x7 Business Security and

ComplianceBudget

Constraints

Cloud Data Deluge Proliferationof Devices Energy Efficiency

Business Challenges

Technology Trends

The Goal—Delivering IT as a Service

BusinessObjectives

Traditional Business

Applications

VirtualizedApplications

CloudComputing

End-User Computing

IT ServiceOfferings

On-DemandServices

PEOPLE, PROCESS, TECHNOLOGY

Cisco Unified Data Center The Platform for Delivering IT-as-a-Service

UNIFIED MANAGEMENT

UNIFIEDFABRIC

UNIFIED COMPUTING

HIGHLY SCALABLE, SECURE NETWORK

FABRIC

MODULAR STATELESSCOMPUTING ELEMENTS

AUTOMATEDRESOURCE

MANAGEMENT(PHYSICAL AND

VIRTUAL)

Cisco’s Data Center Momentum“Data Center revenue grew 29%. UCS continues to cement its place as a leading platform for hybrid cloud environments, big data, and virtual desktop services; gaining market share for the 17th consecutive quarter since it was introduced.”

John Chambers May 2014

FY14 Q3 Earnings Announcement

A Snapshot of the Market• Multiple changes in Industry – HP, Symantec, IBM.

• SDN, the new buzzword!

• Virtualization growth- “The two hypervisor policy”.

• Integrated infrastructure.

• New application areas- SAP HANA, Big Data, Surveillance.

• Ecosystem alignment- A key to growth.

UCS Traction

Cisco UCS: The next wave of Unified Computing innovation, Edge-Scale Computing

Computing Near the Source of Demand Enabling Small Scale IT

Customer Needs• Computing proximity for IoE / Fog, Remote Site, Branch• Comprehensive remote management at global scale

Central IT

Remote Sites Customer PremiseBranch Offices

Small and Medium Organizations Test / Dev

Customer Needs

• “No Assembly Required” total computing solution

• Simplified systems management

• Easy scalability from 1~15 servers

• Low power / cooling footprint

UCS Mini

UCS Mini

New architectural entry point for Unified Computing at 1~15 server scale

Full Power UCS in an all-in-one package• Compute• Networking• UCS Manager• Standard UCS Blades /

Fans / Power Supplies

Enterprise Capability at Edge Scale

Connect up to 7 C-Series Rack Servers for Expanded Capacity

UP TO

29% CapEx Savings

UP TO

36% TCO

UP TO

34% LowerPower

UP TO

80% Fewer Cables

6324 Fabric Interconnect

s

UCS M-Series Modular Servers

UCSM-Series

True ServerDisaggregationCompact Chassis

8 Compute cartridges

Shared Local ResourcesNetwork and storage resources

Lightweight Compute CartridgeTwo Independent Intel

Xeon E3 Servers

No adapters or HDDs

Based on Cisco System Link Technology 3rd Gen VIC extends UCS fabric to within the server

Shared Local Resources Four shared SSDs in the chassis

Shared dual 40Gb connectivity

Compute Density 16 Intel Xeon E3 Compute nodes in 2RU chassis

Each cartridge holds two independent compute nodes

C3160 Rack Storage Server Bare Metal and Virtualization

• High-density local disk combined with modular high-performance compute

• Dual processor server with up to 360TB in a compact 4U Form Factor

Capacity Optimized ServerUCS C3000 Series Rack Server Family

• Large scale content storage and data repositories• Distributed file-systems • Big Data and Hadoop applications• Media streaming and transcoding

BIG DATA

60 Customers• 22 Industries

95 UCS Invicta Units Ordered• 48 Appliances• 19 Scaling Systems• 28 Expansion Nodes

1.5 Petabytes of Capacity Ordered• Appliance 372 TB• Scaling System 522 TB• Expansion Nodes 630 TB• 42 Data Reduction Licenses

UCS Invicta Series

Versa StackVSPEX FlexPod SAP HANA RISC Migration VDI / VXI

UCS Integrated Infrastructure

SAP on UCS

The Leading Provider of Enterprise Applications

25%Share of market, 2012

Worldwide ERP Market Leader

18.1%Share of market, 2010

Small and Medium Businesses

Gartner recognizes SAP as a leader in: BI Platforms Corporate Performance Suites Data Integration Tools Data Quality Tools

21%Share of market, 2012Worldwide BI and Analytics Market

A Worldwide Leader in Business Analytics

SAP HANA Scale-Up and Scale-Out Solutions Analytics, BI, and Business Warehouse Business Suite on HANA New

SAP Big Data

Infrastructure Refresh RISC Migration X86 Competitive Refreshes Data Base Migrations Applications Upgrades

SAP Cloud Partner Public Cloud Enterprise Private Cloud

SAP Solution Plays

Unified Fabric Portfolio

Nexus 3548

Nexus 6004

Nexus 6001

Unified Fabric

MDS 9710 Multilayer Director

MDS 9250i Multiservice Switch

Nexus 7000/ Nexus 7700 Series

Dynamic Fabric Automation (DFA)

Foundational Switching Platforms for the Next Decade

10110010

Fastest 10G/40G /100G platform with Merchant+

Programmability/ open APIs ideal for DevOps

15% better power & cooling, 2.8X better reliability

Innovative views into health of infrastructure

Non disruptive migration to 40G

Nexus 9000 1/10/40/100G

Standalone / ACI Ready

Application Policy Model Physical - Virtual Open - Secure

Policy: Operational Simplicity with Investment Protection

DC Transformation Response - Become Application Centric

Centralized Policy-Based Automation for the Data Center

POLICY: Centralized Application-Level Policies

VISIBILITY: System-Wide Visibility, Telemetry, Health Scores

OPENESS: Open-Source, REST APIs, Standards-based Protocols

SECURE: Security & Performance at Scale, Embedded & Implicit Audit tools

EXTENSIBLE: Hypervisors, Layer 4-7 Services, Storage, Compute

APICCentral Point of Management

Physical / Virtual

Data Center – Capitalizing on Market Transitions

Massive Opportunity of Growth

SolutionsMigration & ACI UCS

Focus Areas to Help You Succeed

Expand across architectures,

segments, or into Cloud and SaaS

Develop long-term growth plans

with Cisco

Protect against niche competitors

Maximize rewards from Cisco

IncentivesPlanning Enablement Solutions

Maximising Cisco IncentivesCisco Capital Technology

Migration IncentivesNew Account

Breakaway

VIP, OIP, TIP Demo/NFR Cloud MDF

Big Bets/Quick Bets

Partner Plus/ Partner 360

Demand Generation -ASAP

CSPP Rebates Marketing and Branding Promotions

Learning Credits

UCS & Nexus Channel Program Summary

Ad. NAB UCS-only Ad. NAB UCS & Nexus Ad. NAB Nexus-only

UCS Smartplay bundles, Rak Paks, Solutions & Expansion Bundles

N9K ACI Starter BundlesN9K End-of-Row Bundles

N9K NXOS Starter Bundles

APJC-only ACI bundles :Lab & Production bundles

SeedIT (N9K)TMP - JSI

Just Switch ItUCS Advantage

Trade-in UCS Smart play

NFR

UCS Nexus

Pre-discounted Bundles

Channel Programs

VIP24 – UCT, UFT and Emerging DC subtracks

Summary - Where To Invest Now – Best Upside

Integrated InfrastructureNexus 9K (Standalone) UCS Mini

UCS Invicta

UCS M

Nexus ACI

Inter cloud Business Edition

Future Investment Areas