Cisco Corporate Overview
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Cisco Corporate Overview
Market Capitalization Leadership
January 1995 November 2005 November 2009
Cisco
$10B
Top 12Competitors
$71B
Cisco
$110B
Top 11Competitors
$60B
Cisco
$129B
Top 11Competitors
$23B
Market Share Leadership
0%
20%
40%
60%
80%
100%Digital Video: IPTV
65%Cisco/SA
0%
20%
40%
60%
80%
100%Switching: Modular/Fixed
Cisco/SA70%
0%
20%
40%
60%
80%
100%
0%
20%
40%
60%
80%
100%Security
Cisco
Security
35%
0%
20%
40%
60%
80%
100%Voice
Cisco28%
0%
20%
40%
60%
80%
100%Wireless: LAN
Cisco 54%
0%
20%
40%
60%
80%
100%Storage: Area Networks
Cisco 24%
0%
20%
40%
60%
80%
100%Routing: Edge/Core/Access
Cisco57%
100%
0%
20%
40%
60%
80%
Networked Home
Linksys 45%
0%
20%
40%
60%
80%
100%Web Conferencing
Cisco/WebEx
50%
Secur
ity
Voice
Routin
g: E
dge/
Core/
Acces
s
Digita
l Vide
o: IP
TV
Wire
less:
LAN
Networ
ked
Home
Switchin
g: M
odula
r/Fixe
d
Stora
ge: A
rea
Networ
ks
Web
Con
fere
ncing
Market Share Leadership
28%67% 70%24% 50% 54% 35%57%
50%
65% 70%35%
28% 54% 24%
57% 45%
Only company with leadership across all segments
45%
Integration as sustainable competitive advantage
Diverse product portfolio for long-term stability
Strong Geographical Balance
Q1 FY10 Fiscal Revenue by Geography
U.S. andCanada
JapanEmergingMarkets
AsiaPacific
Europe
$5.0B
(10%) Y/Y
$0.4B
2%Y/Y
$0.9B
(30%) Y/Y
$1.0B
(6%) Y/Y
$1.8B
(15%) Y/Y
Total $9.0B (13%) Y/Y
John Chambers,Chairman and CEO, Cisco
“Cisco’s strategy is based on catching market transitions—the market transitions that affect our customers. With the proliferation of video and collaborative Web 2.0 technologies, the network continues to evolve from the plumbing of the Internet—providing connectivity—to the platform that will change the way we work, live, play and learn.”
The Network as the Platform…
1997 2000 2006 2008 - 2009
Collaboration/Web 2.0
Network as Platform
Network of Networks
All in One:Data/Voice/Video
Market Transitions
Our strategy is guided by the market transitions that affect our customers.
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
3–5 Year Goals Cisco Strategy FY ’10 Initiatives
IntelligentInformation Network
3-5 Year Goals Initiatives
Business Architecture
Technology Architecture
The Network as the Platform…
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
networkthe
as the
platform
Mobility
Data
Vide
oV
oice
Data
Mobility Voice
Video
Enterprise ServiceProvider Small CommercialConsumer
Information
Freedom Communications
Entertainment
PublicSector
Cisco: The Convergence Innovator
One Seamless, Transparent Customer ExperienceOne Seamless, Transparent Customer Experience
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Creating Sustainable Differentiation Through Platform Leadership
ProductsProducts
SystemsSystems
Solutions & Business Models
Solutions & Business Models
Architectural PlaysArchitectural Plays
a place where everyone is connected
That’s the Human Network
connect
culture community
employees
customers
Cisco allows people to locally and globally
collaboration
The Cisco Vision changing the way we
to shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners
The Mission
work, and learn. SMlive, play,
Innovation
Quality Team
Collaboration / Teamwork
Market Transitions
FunDrive
Change
Empowerment
Open Communication
ProfitContribution (Frugality)
No Technology
Religion
Continuous Improvement/Stretch Goals
Inclusion
Trust/Fairness/Integrity
Giving Back
culture
CustomerSuccess
Business Architecture +Technology Architecture
Network as the Platform
Technology Architecture
Business Architecture
Cisco’s customers
drive our strategy—we deliver long-term relationships and customer satisfaction based on customer needsculture
Cisco 3.0
Global Approach
Services-ledSolutions
cultureemployees
…are our competitive advantage
service1/6
engineering1/3
sales1/3
other1/6
employees
63K+
countries
165+
offices
450+
the idea of
communityno longerculture applies to just
towns
cities
or countries
your
is wherever you need to interact.
community
we believe
belongs to everyone.
SustainableBusiness Practices
Networking Academy
Make Every Connection a Green Connection
Volunteerism
community
Go-to-Market / Investment Strategy
Acquisition
StrategyIn
tern
alIn
nova
tion
Innovation as a means of evolving through…
technologyInnovation
Build Buy
Partner
InternalInnovation
Engineers
20,000+
Major Labs Worldwide
30PatentsIssued
5000
Patents Filed Annually
700Build
InternalInnovation
Source: Yahoo Finance, Company Financial Statements, analyst estimates used for IBM, Intel and HP FY09
IBM Microsoft Intel HP
$5.2B
14%
Cisco
R&D Commitment
R&D as Percent of FY09 Revenue
6%
15%16%
3%
AcquisitionStrategy
Buy
Market Acceleration
MarketExpansion
New MarketEntry
Go-to-Market /Investment Strategy
Partner
Best In Class
Long-TermPartnership
MutuallyBeneficial
1995
1997
1998
1999(cont)
1999
1993
2000(cont)
2007
1996
1999
1994
2000
2001
2002
2003
2004
2005
2005(cont)
2006
2008
Acquisition Summary 2009
John ChambersChairman and CEO
“Cisco is truly dedicated to customer success. Our mission is to shape the future of the internet by creating unprecedented value and opportunity for our customers, partners, shareholders, and employees.”
Cisco’s History of Customer Satisfaction
1996 20091997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Source: Cisco annual survey; measured on a scale of 1 to 5 in fiscal years
5
3
10+ years of history—formally tracking customer satisfaction
Central part of Cisco’s culture
Customer satisfaction tied to the bonus plan
4.01 4.06 4.154.22
4.33 4.33 4.30 4.33 4.37 4.37 4.36 4.41 4.44 4.43
history technologycustomersculturehistory technologycustomersculture
ew olc me tothe human network.
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