Mark Grayson Cisco Distinguished Engineer Office of Mobility CTO March 2015 Accelerating Enterprise Small Cell Deployments
Mark Grayson
Cisco Distinguished Engineer
Office of Mobility CTO
March 2015
Accelerating Enterprise Small Cell Deployments
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Radio Transport Packet Core
Network intelligence
Accelerated Enterprise Small Cell Deployments:Change is The New Normal
Licensed
Un-Licensed
IP RAN
Carrier Ethernet
Unified MPLS
LAN/WAN Transport
MME/SGW/PGW
SGSN/GGSN
ePDG/SaMOG/H(e)NBGW
SON AnalyticsPolicy ANDSF Orchestration
Data Center
UCS Compute
Nexus switching
Orchestration
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Blurring the Segment Boundaries
LARGE ENTERPRISE PUBLIC SPACE OUTDOOR/METRO
MEDIUM ENTERPRISESMB/HOTSPOT
SMALL ENTERPRISE RESIDENTIAL
End-to-End Enterprise Engagement
CXO/
VIP
Remote
Branch
Regional
Office
Campus
HQRemote
Workers
• From <150 to
>50,000 sq.m
• From 4 to 64 users
per AP
• From single unit
deployments to 40
unit in-building
systems
• Supporting
autonomous, P2P
grid and virtualized
controller based
systems
CHANGING
ARCHITECTURE
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End-to-End System Evolution
Virtualized Controller
Virtualized Packet Core
Physical Network Function
Macro Cell Network
Core
Network
(Optional)
Security
Gateway
Macro
Cells
Small Cell Network
Core
Network
Small Cell
Gateway/C
onc.
Enterprise
Small Cells
CHANGING
ARCHITECTURE
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LARGE ENTERPRISE PUBLIC SPACE OUTDOOR/METRO
MEDIUM ENTERPRISESMB/HOTSPOT
SMALL ENTERPRISE RESIDENTIAL
PNF
Addressing E2E System Evolution
Core Network
Small Cell
Gateway
IP/E
Backhaul
CHANGING
ARCHITECTURE
Core Network
Small Cell
Controller
IP/E
Fronthaul
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Virtualized and Traditional ApproachesLowing barriers for Accelerated Adoption
Solution
Release
Release
Architecture
Customer
Strategy
Customer
Operational
Model
Segments
Typical
Customer
Deployment
Radio
Technolog
y
Traditional
• Multi
Region/Nation
al Strategic
Initiative
• Expect Large
Scale Year 1
• Large – XL
Centralized
Network & Ops
• National Focus
• Residential
• Small/Mediu
m Enterprise
• Large
Enterprise
Year 1
>10K APs
3G or 4G
3G and 4G
Mix
With Wi-Fi
vHetNet
• Immediate
business
problem focus
• Ready to start
TODAY
• CapEx
Constrained
• Small to Large
Central or
Decentralized
• Separate
Operating
Regions
• VIP
Residential
• Small/Med
Enterprise
• Large
Enterprise
Year 1
10K APs
3G or 4G
3G and 4G
Mix
With Wi-Fi
CHANGING
DEPLOYMENT
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Deploy and ActivatePhysical LayoutSoftware Functions and
Blade MappingSolution ID
MGMT
CORE
CORE
EMPTY
EMPTY
EMPTY
EMPTY
EMPTY• Select
POD
Scalability
• Click to Deploy
• Identify Customer
• Small Cell Install
• Provision, Activate, Verify
Accelerated Enterprise Deployment Fully Virtualized HetNet
Remote Small Cell Monitoring and Troubleshooting System Wide Monitoring and KPIs
CHANGING
DEPLOYMENT
Blade Configuration• vMgmt SW Blades
• vCore SW Blades
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vHetNet Delivering Clear Financial Benefits
vHetNet provides significant OpEx Benefits to MNO’s while Enabling
them to start FAST and Pay as they Grow
Key OpEx Saving
• Optimized Initial Solution Insertion with
Ease of Installation GUI
• Expedited Time to Market
• Simplified Operational Management
• Efficient Network Expansion approach
• Ongoing Software Management
Efficiency
CHANGING
DEPLOYMENT
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Small Cell Value ChainMoving beyond simple coverage/capacity
• Engage
shoppers
• Drive visits
• Increase AOV
• Enhance
customer
service &
loyalty
• Service
residents &
guests
• Sell capacity
• Drive
incremental
services sales
• Event
navigation
• Service the
traveller
• Increase in-
airport spend
• Promote
airport retailers
• Reduce
patient stress
• Promote
health
• Build brand
loyalty
• Build fan
excitement
• Increase in-
venue spend
• Sell more
tickets
• Guided tours
Retail and
Malls
Higher Ed and
StadiumsHealthcare
Travel and
Airports
Hospitality and
Convention
• Enhance
education
• Promote visits
• Increase
loyalty
• Increase
donations
Museums and
Attractions
CHANGING
VALUE CHAINS
Introducing Cisco Mobility IQ Unlocking the Power of Visual Network Knowledge
Network Operations Experience
Network IQ
Marketing Experience
User IQ
Managed Services Experience
Business IQ
Mobility IQ
on Cisco Cloud Services
Aironet/Meraki
Connect Analytics
MSE/WLC/PI
vHetNet
SON/ASR5000
Series
SP Wi-Fi 3G, LTE
On Premises
ISV
3rd Party Apps
Data Sources
EMSP Connectors
CHANGING
VALUE CHAINS
Intelligence in Motion Transforms Profitable Business Outcomes
Network Health
Location
Repeat Visit
Social
Sentiment
Footfall
Dwell time
Social Trends
App
Web
Activity
Device
Intelligencein Motion
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Hosted framework to provide insights from the network infrastructure
Single interface to Monitor & Monetize
Agnostic to any access technology
Seamless integration with existing Network Elements
Collect and Correlate across many instrumentation sources
Leverage Cisco Cloud Services for scale
API framework for partner eco-system
Role based access delivering visibility to SP’s enterprise customers
Scalable Enterprise Engagement
Cisco Mobility IQ
Intelligence – As a Service
Network Elements &
3rd Parties
Mobility IQ: Visual Network KnowledgeFor our customers AND our customers’customers
CHANGING
VALUE CHAINS
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Differentiating with Cloud Based Intelligence
Network
Intelligence
Real Time Visibility, Network KPI
24/7 support
API integration
User
Intelligence
Network Intelligence +
Location and User Analytics
Traffic flow visualization
Business
Intelligence
User Intelligence +
Enterprise Dashboard,
Notifications and Rules Engine
CHANGING
VALUE CHAINS
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A common cloud framework for delivering network, user and business intelligence
Delivering common look and feel for Service Providers delivering managed Wi-Fi and Small Cell offerings
Unified Approach for Carrier Wi-Fi and Licensed Small Cell Deployments
CHANGING
VALUE CHAINS
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Cisco Advantage: Solution & PresenceUnique capability plus market leading installed base
CISCO
Unique Value Proposition
Addresses Network
Coverage Challenges
Targets emerging in-building voice/data opportunity
3G/4G radio and Wi-Fi integration
Cisco’s business markets presence
Demand generation via Cisco
Channels & Partners
Leverage next
generation 802.11ac Wi-
Fi refresh
• Wi-Fi Market Share – Enterprise Business Sectors
59%
• Cisco Wi-Fi access points sold in USA 2010-14
3.75m+
• Cisco 36/3700 module ready access points sold in USA 2012-14
460k+
• Cisco partners accessible through US managed partner ecosystem
9k+
• Cisco Commercial, Public Sector &Enterprise Customers in USA
100k+
+
CHANGING
COMMERCIAL
MODELS
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Channel EnablementPath to Accelerated Consumption
1 Installed Base Intel’
• 100k named business
accounts
• 3.1m businesses serviced
through Partner Ecosystem
- 9k US Partners
• 3.75m installed base of WiFi
AP’s – 460k w/ Module
capability
2 Targeted Filtering
By Account / sub-branch /
location – Zip:
• Equipment deployed - e.g: # /
type of Wi-Fi AP
• Date of deployment – by Qtr
• Partner Name (if applicable)
• Managed Services Clients
Y/N
• Industry Sector
3 Priority Clustering
• Network data – capacity /
coverage
• Registered issues
• Cisco/Partner Leads
4 Qualify
• Cisco expert resources
• Partner ecosystem
resources
• Tools –site test
• Location specialized data –
potential Cisco investment
VALIDATION
Partner Intel’
Cisco Acc’s
Network Data
5 Get the job done!
• Tooling & Training – Cisco
investment
• Project Management – incl.
Partner coordination
• Design & install sign off to
Operator KPI’s
CHANGING
COMMERICIAL
MODELS
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Deployment requirements blurring boundaries between residential through to large enterprise
Evolving architecture recognizing role of virtualized controller across all segments
Lowering barriers to deployment with virtualized HetNet Core networks – solving immediate business focus with OpEx savings
Evolving value chains with cloud based service scaling to deliver small cell based business intelligence
Channel enablement to leverage installed infrastructure via managed partner ecosystem
Accelerating Enterprise Small Cells:Its more than just technology!
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Thank You