Cirius Technologies

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Driving Higher Mobile Results with Precision Targeting.

Location-basedMobile Advertising

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Mobile advertising network.

Founded in 2004 in Tokyo.

2 yrs+ of location-based advertising experience in the Japanese market with over 100 advertisers and publishers.

Launched new U.S. subsidiary in Oct. 2008.

About Cirius Technologies, Inc.

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• For advertisers: AdLocal offers location-based mobile advertising that is twice as effect as standard mobile ads. Easy-to-use tools enable visual ‘drag & drop’ campaign creation.

• For publishers: AdLocal increases the ad inventory value and can be implemented in < 15 minutes.

The Location-based Mobile Ad Platform

AdLocal is a location-based mobile advertising service using GPS and Cell-IDs.

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Non-Local Ads Local Ads

-Average CTR for 12 months from mid-2007 to mid-2008-Comparison based on AdLocal ads with location vs. without location by publisher site

Proven performance for advertisers

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How AdLocal Works – Restaurant Example

User

２

１

SOMA

FinancialDistrict $0.40 bid by store A

$0.30 bid by store B

*Example uses San Francisco’s Financial District and SOMA.

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Create mobile ad campaigns to reach highly targeted customers at just the right time.

Self-serve portal for ad placement

Target by location, range, day, and time. Category and demographic targeting coming in April

Run text and banner ads

Service for Advertisers

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Service for Publishers

Run banner/text-link ads on apps or mobile sites to monetize location-based content.

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Examples of Advertisers

Most successful categories of advertisers:Food & Restaurant Local Jobs and Employment

Educational Institutions Beauty salons Car dealers

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Nissan (Infiniti) targeted their ads to the areas near their

dealers.

Actual Screen Image

Subway promoted their franchisees.

Case Study 1 : Pinpointing Market Areas

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Before:$1,000/student

tutor hired

After using AdLocal:

$300/student tutor hired

Case Study 2: Demographic Profile By Area

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Home tutoring company targeted university campuses to hire student tutors.Results came from higher-qualified

candidatesRemoved less relevant, but more

expensive areas from targeting (eg: downtown, suburbs)

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Ad Report - Example

Geo-Visual Reporting

(From Mar. 2008)

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Ad Impressions Clicks

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Ad Report - Example

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Mon Tue Wed Thu Fri Sat Sun(Ad Impressions from July 2008)

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0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

住宅地 都市部Suburban

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Ad Report - Example

Downtown

(Ad Impressions from July 2008)

Ad

imp

s

Hours