Circling Up With Google Plus NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @[email protected]
Circling Up With Google Plus
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @[email protected]
November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging community
Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country
0 page views per month Close to 20,000 page views per month
0 Facebook fans 5000 Facebook fans
0 Twitter followers 12000 Twitter followers
0 Linkedin Connections 3500 Linkedin Connections
0 YouTube Videos 160 Videos (15,000 views)
0 Blog posts 600 posts
The Storyfrom click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com
The Storyfrom click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content
The Storyfrom click to mortar
What is Google+Why does it matter?Using Google+Business PagesGetting Circled
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Today’s Agenda
A Social Sharing Site with the Power of Search
Social networkConversation300 million users20 million mobile70% of businessesSlower adoption rateOwned by GoogleIndexed by Google
Hard to pin down real size
Clean experience
Real time stream (no edge rank)
A place for passions
Did we mention, it’s owned by Google
What is Google+?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Twitter = PERSPECTIVES
Immediate perspectives on news, events, customer sentiment. Instant call to action. Real time.
What is Google+?
Facebook = PEOPLE
Learn what is going on in the lives of friends, family and businesses you follow.
Google+ = PASSIONS
Pursue and share your passions with people you don’t know. Communities, groups, hangouts and interactions.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
IT IS OWNED BY GOOGLE
Google is serious about adoptionGoogle is loaded with $$Google owns the internetFacebook FrustrationsSEARCH SEARCH SEARCH
If Google+, Twitter and Facebook all started today – I believe that Google+ would be winning
Why does it matter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Why does it matter?
GOOGLE SOCIAL SEARCH
Google+ content appears to be indexed quicker
Friends in Google+ circles show up in search results FIRST
As adoption increases this will be huge. Personal search = greater referrals
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Google Plus Profile
Text
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Profile Picture: 250x250 – shown as a circleCover Photo: 1080x608About * Posts * Photos * Videos * +1’s * Reviews
Google Plus ProfileEach section is editable. Take time to fill out the following categories:•Work•Story•Education•Basic Info•Places•Links•Contact info
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+
Terminology >>
Start Circling
http://accounts.google.com/signup
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+Navigation
1. HomeHome is where you see the posts
of the people in your circles (people you follow). Think of this as your news feed.
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NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+Navigation
2. ProfileThe posts you have
created. This is the view people see when they come to your profile. It’s your contribution to the Google+ community
2
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+Navigation
3. People: A list of suggested people to add to circles based on your current list of people in your circles. Great way to find new people
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NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+Navigation
4. Communities: Communities created by Google+ users around their passions and interests. Great place to connect with other people of similar interests.
Hint: Use community search to find more specific groups
4
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+
5
6
7
Navigation
5. Photos: You can choose to sync photos from your phone, or photos that you share or are tagged in.
6. Events: Events from people in your circles. Can also create your own from this page
7. Local: Suggested Pages, info and activities based on your location
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+
8
Navigation
8. Hangouts: Messenger, group conversation, and video conversation with up to 10 friends
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+
8
Navigation
8. Hangouts On Air: Start a video channel or schedule one for the future. Broadcast for free and on YouTube
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+
9
Navigation
9. Pages: Manage and create your business pages (more on this later)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+
10
Navigation
10. Settings: Manage your profile and privacy settings
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+
Updates-Share what you want-Add photos, videos and links-Control who sees the post (choose your circles, public, etc)-Lock or disable comments on posts too
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+
Interacting (Going Social)
+1 (similar to a like on FB)Share (passing along to your followers like a retweet)Start a hangout about the postComment on the post+1 peoples comments within the post+ or @ usernames to mention someone# Hashtags, similar to Twitter – are great information aggregators
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Google+
Responding to mentions and notifications
Number in upper right of screen from any logged in Google productEmail notificationsText notifications
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Power of Circles
The power of social segmentation
• Organize who sees your posts• Organize whose posts you see• Share circles with others
Circles are a great way to communicate and engage with people who share your passions.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Power of Circles
Add / Remove
•Add people to circles without having to friend them•Add to multiple circles•They cannot see the name of your circle•Uncircle them without fear
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
The Power of Circles
Control how much you see of your circles
• Select which circles you want to see• Adjust the flow of the stream
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Google Plus Pages
Must have a personal accountClick Pages in the NavigationClick “Get Your Page”
•Google places was merged with Google+ - you may already have a page that you have to claim
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Google Plus Pages
To search for your existing page use the search bar in Google Plus to locate your business.
Click Manage this Page and go through the process to verify your business.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Google Plus Pages
Benefits:
•Better presence on search engine results page•Add pictures to SERP•Google+ status updates are indexed and have potential as return in SERP•Manage reviews and postings in one location
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Google Plus Pages
Update your information, add profile picture, cover photo, additional photos, hours, description, vanity URL, etc. Can also be done from the ABOUT section of your page.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Google Plus Pages
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Settings:
•Manage privacy, interaction and notification settings•Extra features•Add and manage managers (administrators)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
1. Claim your place in this world
2. Build out your profile3. Post status updates
*focus on key words4. Interact with the
community5. Create relevant
circles6. Circle people up
Google Plus Best Practices
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Growing a Following
1. Find and follow relevant accounts (use #hashtags, search, look at followers of friends)
2. Share good content3. Engage with comments, +1’s
and shares4. Cross promote your accounts
on your other networks and email lists
Q&ANectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Contact Info
JOSH [email protected]
http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co
@nectarmedia
Facebook.com/nectarmedia
SLIDES: http://slideshare.net/nectarmedia
YouTube.com/nectarmedia
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]