From Likes to Leadership what it takes to become a social business Andrew Grill, CEO Kred.com @andrewgrill
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From Likes to Leadership
what it takes to become a social
business
Andrew Grill, CEO Kred.com
@andrewgrill
Today’s References
http://lc.tl/slive
Social media is just like real life!
http://lc.tl/bmf
BBC 3: The revolution will be televised Episode 4
“Can I Be your friend?” http://lc.tl/bmf
http://lc.tl/cbp
http://lc.tl/cbp
Customer Decision
Journey - old
10:00
June 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj
The loyalty loop exists as a result of the social channel
June 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj
Customer Decision Journey - new
social.bz/eefail
social.bz/eefail
social.bz/eesm
Influencers become advocates
social.bz/advocates
Influencers become advocates
social.bz/advocates
From Social Media to
Social Business
“A social business is an
organization whose culture and
systems encourage networks
of people to create business
value.”
IBM report April 2013
Social Business Patterns in achieving social business success
social.bz/ibmsp
“The deep integration of social
media and social methodologies
into the organization to drive
business impact”
Altimeter Group
The Evolution of Social Business
Six Stages of Social Business Transformation - March 2013
social.bz/a1
social.bz/a1
social.bz/a1
Two Thirds of the companies surveyed were
active in social with no real link to business
goals - why?
Unaligned executives Only 52% of companies
surveyed agreed with the statement, “Top
executives are informed, engaged, and aligned
with our social strategy.”
“Many of our board members and executive
leaders aren’t even on Facebook, so social
media is foreign to them.”
social.bz/a1
social.bz/digerati
social.bz/digerati
social.bz/digerati
Social Business
use cases
http://social.bz/ibmsp
Finding Expertise
• quickly locate the right people, or published content
containing, the expertise needed to solve a problem
• connect the best possible resources to effectively
respond to customer needs
• document and share reusable solutions to common
issues
• create highly-engaged and productive employees
social.bz/dogfood
Gaining External
Customer Insights
• quickly learn customers’ opinions and
preferences related to existing and potential
products and services
• identify and connect with key customer
influencers to aid marketing efforts
Increasing Knowledge Sharing
• more efficiently and effectively capture, share
and access knowledge
• increase innovation through wider reach of
ideas
• reduce excessive, unproductive time spent
searching and exchanging information
Where are you?
Andrew Grill
0788 198 6694
@AndrewGrill
#ShareThisLive Leaderboard http://lc.tl/kstl
Links http://lc.tl/slive
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