CIPR Local Public Services Conference · 2014. 8. 5. · Donna Hall, Chief Executive, Wigan Council Trade secrets 3 Publication of the year Day One - Thursday 6 November 4. 3:30 -

Rules of EngagementCIPR Local Public Services Conference

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CIPR LOCAL PUBLIC SERVICES CONFERENCE PROGRAMME 1

Manchester, 6 and 7 November 2014

RULES OF ENGAGEMENT

Engagement is the new watchword. Our conference explores how communicators are best placed to steer the engagement of their organisations whether it be with staff, citizens, media or partners and develops the skills we all need to meet this challenge.

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ENGAGE IN YOUR LEARNINGThis year’s conference programme builds on your feedback and will feature a wealth of active learning opportunities. You will be able to interact with the workshops, share your experiences and good ideas and plan new approaches. We want you to take away learning, new skills and guides which will help you in your day to day role.We will be adding to our programme and new speakers will be announced in coming weeks. But you can also help shape it. Got a hot topic you want covered then email: [email protected]

WEDNESDAY Delegates arriving on Wednesday

evening can join a Green Badge Tour of the City and Town Hall

with Helen Freeborough, the Communications Business Lead for

Manchester City Council.For those who would like to catch up with

old colleagues or meet some new faces you can join your CIPR LPS committee for

dinner in Manchester’s thriving city centre. This is not an organised event included

in the conference cost but an informal, relaxing start to the conference.

CIPR LOCAL PUBLIC SERVICES CONFERENCE PROGRAMME 3

MANCHESTER TOWN HALL

Session

9am - 9:30am

9:30am – 10:45am

Presentation

10:45am – 11am

11am – 11:45am

Presentation/ workshop

12pm - 12:45pm

1pm - 2pm

Engaging with the media

Arrival and coffee

Welcome – Deputy Leader of Manchester City Council and Lead for Communications, Bernard Priest

Keynote speaker to be confirmed

Coffee

Lunch and sponsors exhibitions

Managing major environmental issues

Zoe Hebden, Head of Communications, Avon and Somerset Police and Will Mapplebeck and Shah Amin, Senior Communications Officers, Newcastle City Council

Trade secrets 2 PR on a shoestring/stunt

Managing serious case reviews

Speaker to be confirmed

Trade secrets 1 Campaign of the year

Managing reputation around service cuts

Donna Hall, Chief Executive, Wigan Council

Trade secrets 3 Publication of the year

Day One - Thursday 6 November

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3:30 - 3:45pm

4pm – 4:30pm

4:30pm - 5:15pm

5:15pm - 7pm

7pm – 8pm

8pm - 11pm

Plenary session – David Holdstock – LGA Engaging with Councils

Back to hotels

Drinks and networking

Black tie dinner and CIPR LPS awards 2013-2014

Coffee

Trade secrets 5 Partnership

Trade secrets 4 Citizen engagement

Trade secrets 6 Employee engagement

Session

2pm - 2:45pm

Presentation and workshop

2:45pm – 3:30pm

Workshops

Engaging with citizens, communities and government

Working with partners and members to change behaviour

Speaker to be confirmed

Workshop 2 Managing the politics of engagement & lobbying

Chris Murray, Director, Core Cities Group and Chris Taylor, Director, DTW

Changing organisations - health and social care integration

Speaker to be confirmed

Workshop 1 Engaging communities in policing

Amanda Coleman, Head of Corporate Communications, Greater Manchester Police

The psychology of behaviour change

Speaker to be confirmed

Workshop 3 Engaging with communities - City of Culture 2017 bid

Andrew Dixon, Bid Adviser, and Jacqui Gray, Communications lead, Hull City Council

CIPR LOCAL PUBLIC SERVICES CONFERENCE PROGRAMME 5

The future of digital engagement

Dave Briggs - Director of Worksmart

Helen Reynolds - Managing Director of Social for the People

Rob Brown – Founding Partner at Rule 5

Jennifer Green – Head of Digital City Strategy, Manchester City Council

Other speakers to be announced

MANCHESTER METROPOLITANUNIVERSITY - BUSINESS SCHOOL

Session

8:30am – 9am

Surgery

9am - 9:30am

9:30am

9:40am – 10:40am

Panel debate

10:45 – 11am

Breakfast Event

Ask the team – One to one advice shop with members of CIPR LPS committee

Got a thorny problem to solve? Come and have a chat with the senior PR professionals from your committee for practical advice.

Digital Engagement

Arrival and coffee - Sponsors exhibition

Welcome - Rod Humphreys, Acting Dean for the Faculty of Business and Law, Manchester Metropolitan University

Coffee

Day Two - Friday 7 November

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Coffee

Plenary session

Develop your management potential

Susan Kinnear, Senior Lecturer in Public Relations, MMU Business School

Creating Digital Content

Lou Cordwell, Chief Executive, Magnetic North

Trade secrets 8 Best use of creative

Empowering your staff - Building an internal coaching culture

John McConnachie, Training Lead, Monmouthshire County Council

Social media - everything you wanted to ask

Helen Reynolds, Managing Director, Social for the People

Trade secrets 7 Digital engagement

Develop your professional credentials- CIPR Accredited Practitioner and CPD scheme

Pat Gaudin, Co-Author of PR & Local Government and Co-Chair of CIPR Professional Development Committee

Develop your creativity

Andy Green, CIPR Creativity Expert

Trade secrets 9 PR team of the year

Digital Engagement

Lunch and sponsors exhibitions

Engaging staff

Conference closes

11am – 11:45am

Workshop

12pm - 12:45pm

1pm - 2pm

2pm - 3pm

Workshops

3pm - 3:15pm

3:15pm - 3.45pm

4pm

CIPR LOCAL PUBLIC SERVICES CONFERENCE PROGRAMME 7

BOOKING INFORMATIONYou can book through Eventbrite.http://ciprlps.eventbrite.co.ukInvoices with BACS payment option can be provided for delegates needing to raise purchase orders. Bookings will only be confirmed on successful BACS payments - please quote delegate name(s) as reference. You can also pay by credit/debit card through Eventbrite.

COSTSFull conference (including awards dinner) – £200 plus vat CIPR member (£250 plus vat non CIPR member)Early bird discount (10%) on full conference (including awards dinner) – £180 plus vat CIPR member (£225 plus vat non CIPR member) valid until 8 September.Day one only - £90 plus vat CIPR member (£110 plus vat non CIPR member)Day one plus awards dinner £140 plus vat CIPR member (£170 plus vat non CIPR member) Awards dinner only £70 plus vat CIPR member (£85 plus vat non CIPR member)Day two only £90 plus vat CIPR member (£110 plus vat non CIPR member)

CONFERENCE VENUESDay One (6 November) will be hosted at Manchester Town Hall by Manchester City Council. Day Two (7 November) will be hosted by Manchester Metropolitan University in the new Business school.

HOTELSThere are a good range of hotels to suit all budgets within equal walking distance of both our venues:

Hotel Ibis – Portland StreetHoliday Inn Express – Oxford StreetPalace Hotel - Oxford StreetHotel Manchester – Charles StreetJury’s Inn Hotel – Great Bridgewater StreetPremier Inn – Portland StreetThe Midland Hotel – Peter St

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CIPR members will be able to claim 20 CPD points if they attend both days and 10 points for a single day.

Thanks to Scott Wilcox Communications, Seashell Communications and Non Stop News UK for their support