CIPR Inside AGM2014 full slides

March 2014

#ciprinsideagmAgenda

6.30pm - 6.45pm, Review of 2013

6.45pm - 6.55pm, Proposal for changes to group management and plan for 2014

6.55pm - 7.15pm CIPR update from Alastair McCapra, Chief Executive

7.15pm - 7.30pm, Election of chair and committee members

7.30 – 7.40pm Break

7.40 - 8.25pm, Guest speakers - Sian Jones DWP. Trish Pemberton ASDA

8.30pm - 9pm, Drinks, dessert canapes and networking

#ciprinsideagmMembership

#ciprinsideagmBuilding our Future

Our annual conference, Building our Future was held at the Oval on 25th September 2013. We sold out with 250 delegates.

“Encouraging to see so many internal communication specialists; it shows more organisations are taking this discipline seriously.”


We ran nine workshops which delegates could self-select.

“Really fast-paced and enjoyable… Excellent ones were great… few more case studies, 'How to's' would be useful”

MARKS & SPENCER

COURAVEL

COCA COLA ENTERPRISES

BLIND VETERANS

CANINE PARTNERS

HSBCCOMMA PARTNERS

FOREIGN & COMMONWEALTH OFFICE

EUROSTARHARKNESSKENNETT

SPORT WALES GLASGOW HOUSING ASSOCIATION

TELEFÓNICA NATIONAL GRID

SSP


An optional lunchtime session hosted by Canine Partners CEO, Andy Cook was really popular.

“The Canine Partners section was great - fab to see something a bit different.”

Isla and Ziggy stole the show


We offered reciprocal ticket deals to IoIC and IABC members.

We raised record funds for the group through targeted sponsorships and partnerships:• Comma Partners• Couravel• Creative connection• Crystal interactive• Gatehouse• HandH• HarknessKennett

• Involve

• Melcrum• Newsweaver• Simply Communicate• The Edge Picture

Company• The Team• World TV


What do you want to learn from our next conference?

#ciprinsideagmWebinars

We introduced a programme of webinars for members in 2013.

CIPR Inside held three webinars in the Autumn.


“I live in Singapore – what do I get for my membership?”

“Do you ever do anything outside London?”

We also hosted a webinar in partnership with CIPR International

“Get your leaders to listen to you” Angela Sinickas, IABC


Reaching beyond London, for members and non-members and demonstrating best practice.

What topics would you like covered in webinars?

#ciprinsideagmAsk the Guru

We continued and improved upon our Ask the Guru events:• Attendance has doubled• We held four events in 2012, and three in 2013


We continue to keep costs low, and use our networks to find suitable venues. Including the beautiful RIBA building.

The three topics covered were:

• employee happiness• helping employees cope with

change• social media in the workplace


What people like about the Ask the Guru sessions:“The informal Q&A setup”

“Real insights from speakers and also an honesty about the fact that some of their initiatives were not revolutionary”

“enthusiastic and talented communicators”

“the speakers, format, and location”

Which gurus would you like to meet and get advice from?

#ciprinsideagmMeasurement summit

Measurement is an important topic for internal communications.

Our 2013 Measurement summit took place at CIPR HQ in July.

The event provided an opportunity to showcase the measurement matrix created in 2012.

You can download it from ciprinside.co.uk/learning/guides

Speakers from:• BP• Home Office• Karian & Box• PR Academy• Warwick Business

School

#ciprinsideagmMeasurement summit

The measurement summit should be a regular feature on the event calendar.

We should learn from these events and increase attendance in 2014.

What do you want to know about measurement?

#ciprinsideagmMentoring

During 2013 we had requests for mentoring support.

• We paired mentees with experienced internal communication professionals from the CIPR Inside group

• We plan to build on this for the coming year

What did you particularly like / dislike about the Programme? “For what I wanted to get out of the process, X was a very good match for me. Also, the framework of the programme was helpful without being overly prescriptive in terms of structure/outcome. “

Additional comments you wish to make: “Just to say thank you for putting me in touch with X, it’s been hugely helpful to tap into her experience and expertise.”

#ciprinsideagmProfessional development

• Angela Gostling met with IoIC and Melcrum to explore common ground to develop a pathways model and to review professional competency models

• A round table discussion was held in London, with practitioners, consultants, IoIC and Melcrum

• Phil Morgan from CIPR presented the CIPR Professionalism programme to the committee

• We shared a proposal from Melcrum to make their own competencies model more widely available on a publicly accessible website which we are currently discussing

#ciprinsideagm#insidestory awards

• Our second #insidestory awards opened for entries 14 October

• Early deadline 28 November

• Late entry deadline 13 December


We introduced four new categories:

• Best use of video• Best training course• Best use of research and

measurement• Best individual

contribution to internal communicationThe best individual contribution to internal

communication category has been generously sponsored by scarlettabbott for five years.

The award is now named the Clare Latham award in memory of their colleague who passed away in June 2013. Winners also receive a learning bursary.


The awards attracted entrants from many big brands, well-known organisations and internal communication specialists across the 10 categories.


And the winners are:


Steph McGovern, Broadcaster and business journalist presented the awards at the Gherkin

#ciprinsideagmMembership communication

• We send out weekly e-flyers to keep our members informed of our events

• We established a new LinkedIn group, currently with 171 members

• Created our own slideshare account and have had over 3,000 views on our content to date

• We also have a Yammer account created for the 2012 conference

#ciprinsideagmMembership communication

One of our most notable increases is our twitter following

#ciprinsideagmFinances

The group’s finances have never been in better shape. This year we secured sponsorship agreements for our core events:

Conference:• Comma Partners• Couravel• Creative connection• Crystal interactive• Gatehouse• HandH• HarknessKennett

• Involve

• Melcrum• Newsweaver• Simply Communicate• The Edge Picture Company• The Team• World TV


Summit:• Karian & Box

Awards sponsors:• Ego Creative• Ellwood Atfield• Newsweaver• Qumu• scarlettabbott• theblueballroom• VMA group


General

• VAT added to all event ticket prices in line with CIPR practice

• Continuing to deliver great content and good value while maintaining the ticket prices for the Conference, Guru events and Measurement Summit


General

• Arranged an in kind partnership with Make it media for the awards

• Awards entry price increased by £10. Introduced a late entry fee

• Awards party ticket price also increased by £10 at the early bird rate, and introduced a late ticket price

#ciprinsideagm

Thank you to the committee members who have made this a year to be proud of

2013 Committee

#ciprinsideagmSummary & Opportunities

The opportunities for CIPR Inside have never been greater

We should:

• Continue to define and be the “go to” place for IC• Facilitate professional development for all practitioners• Provide unrivalled networking opportunities

#ciprinsideagmPriorities for 2014

Our focus for the year ahead:

• Continuing to reach out beyond London and colleagues in CIPR

• Providing content and ‘fresh’ case studies demonstrating the impact of what we do

• Continuing to lead the way, be conversational in style, robust in what we do but never boring!

#ciprinsideagmPriorities for 2014

What do you think our priorities should be?We always love to hear from you and understand more about what you want from your group.

Look out for our survey in April asking you about what you want from CIPR Inside.

Get in touch:

Or email us [email protected]

mailto:[email protected]

#ciprinsideagmActivities for 2014

The committee helps to shape the group’s agenda.

Our suggested activities for the year are:

• Four Ask the Guru events• Four webinars• Regional outreach events and opportunities• Mentoring• A summit and / or workshop event• Annual internal communication conference• The awards programme

#ciprinsideagmSummary

• Membership is up from 693 to 885, an increase of 27%

• Our IC conference sold out with over 250 delegates attending

• We ran three successful webinars with 240 participants


• Hosted three Ask the Guru sessions with a total of 78 attendees

• Held the second Measurement Summit with 44 delegates

• Hosted our second #insidestory awards party at the Gherkin with 177 guests


• Our Twitter followers are 2,075

• We created a new LinkedIn group

• We continue to work on a professional career development path

• Our finances are in great shape, with solid sponsorship relationships

#ciprinsideagmCommittee election 2014

There are four core roles for the committee to be elected tonight:

• Chair - Council meetings, strategic and financial responsibility

• Deputy Chair – stands in for and supports the Chair and committee

• Treasurer – payments, financial updates and reporting

• Secretary – organise meetings, minutes, and keeping committee updated


There are several project roles which will be agreed at the first committee meeting.

• National / Regional champion• Ask the Guru events• Webinar programme• Conference• Awards• AGM


And to reflect the needs of our industry our committee will comprise some core subject specialists for these areas:

• Measurement• Social Media• Communication strategy and planning• Employee Engagement• Campaigns and channels

Special thanks to James Harkness who has chaired the group during the

last year.

Thank you to everyone who has supported CIPR Inside.

Everyone has played a part in our success.

We’re looking forward to the year ahead, and we welcome your ideas and

suggestions.