2013 MEDIA KIT Cineplex Magazines & Cineplex.com Canada’s Most-Read Movie Magazines and #1 Movie Site
2013Media KitCineplex Magazines & Cineplex.com
Canada’s Most-Read Movie Magazines and #1 Movie Site
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4 2013 Coming Attractions
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Contents
4
Gangster SquadDIRECTOR: Ruben Fleischer
STARRING: Sean Penn,
Ryan Gosling, Emma Stone
Aptly set in the film noir era of
the late 1940s and early 1950s,
and written by former
Los Angeles cop Will Beall,
this distinctly noirish tale pits
real-life L.A. mafia kingpin
Mickey Cohen (Penn) against
an earnest police sergeant
(Gosling) determined to keep
the East Coast mob out of
Hollywood. Romancing them
both is Stone in the very
grown-up role of sizzling
femme fatale Grace Faraday.
OPENS JANuARy 11
Hansel and Gretel: Witch HuntersDIRECTOR: Tommy Wirkola
STARRING: Jeremy Renner,
Gemma Arterton
Fifteen years after the fall of
their gingerbread house, Hansel
(Renner) and Gretel (Arterton)
have become fierce bounty
hunters in this clever horror-
comedy. Top of their hit list is
Muriel (Famke Janssen), sinister
leader of the coven they’re
aiming to destroy.
OPENS JANuARy 11
Emma Stone and Ryan Gosling in Gangster Squad
January
What’s going to be big on the big screen in 2013? Here’s a sneak peak at 40 of the most hotly anticipated releases, including Iron Man 3, the second installment in the Hunger Games saga and the return of Superman in Man of Steel. Also making welcome returns are the blockbusters Independence Day and Jurassic Park newly presented in 3D
COMInG aTTraCTIOns
Broken CityDIRECTOR: Allen Hughes
STARRING: Mark Wahlberg,
Russell Crowe
New York City mayor
Nick Hostetler (Crowe),
convinced his wife (Catherine
Zeta-Jones) is having an affair,
hires private eye Billy Taggart
(Wahlberg) to investigate. Turns
out the mayor’s hunch was
right, but when the target of the
investigation, who also happens
to be Hostetler’s biggest
political rival, turns up dead,
Taggart finds himself immersed
in a lethal, multi-layered
conspiracy.
OPENS JANuARy 18
Gemma Arterton and Jeremy Renner in Hansel and Gretel: Witch Hunters
5
A Good Day To Die HardDIRECTOR: John Moore
STARRING: Bruce Willis,
Jai Courtney
Last time we heard from
right-guy-in-the-wrong-place
John McClane (Willis), he’d
been promoted to detective
lieutenant after 30 years on
the force. So, this fifth entry in
the sturdy franchise must mark
McClane’s 36th year of service.
His reward? Working alongside
John Jr. (Courtney) to track a
disgraced Russian general
bent on assassinating the
U.S. Vice President.
OPENS FEBRuARy 14
I, FrankensteinDIRECTOR: Stuart Beattie
STARRING: Aaron Eckhart,
Bill Nighy
In the wake of his turn as
Two-Face in The Dark Knight,
Aaron Eckhart again goes heavy
on the facial FX to star as Adam,
the latest, and much evolved,
incarnation of the Frankenstein
monster. In author Kevin Grevioux’s
adaptation of his own graphic
novel, Adam exists in an
alternate version of the present,
and finds himself at the centre of
a centuries-old battle between
warring clans. Nighy co-stars as
Adam’s satanic nemesis.
OPENS FEBRuARy 22
FEbruary
MarCHCarrieDIRECTOR: Kimberly Peirce
STARRING: Chloë Grace Moretz,
Julianne Moore
The macabre tale that ignited
master of horror Stephen King’s
writing career returns to the big
screen in what is being called
“a more faithful adaptation,”
with newcomer Chloë Grace
Moretz filling the title role of the
troubled, telekinetic teenager
(which, 37 years ago, earned
Sissy Spacek her first Oscar
nomination and launched her
on the path to stardom). Moore
co-stars as Carrie’s deranged,
tyrannical mother.
OPENS MARCH 15
ElysiumDIRECTOR: Neill Blomkamp
STARRING: Matt Damon,
Jodie Foster
The age-old battle between rich
and poor is brought into sharp
focus in this futuristic tale where
the very wealthy live in luxury
aboard a space station while the
rest of the population suffers on
a severely ravaged earth. But a
reluctant ex-con (Damon) may
prove the catalyst to right the
severe imbalance.
OPENS MARCH 1
Oz: The Great And PowerfulDIRECTOR: Sam Raimi
STARRING: James Franco,
Michelle Williams, Mila Kunis
In this fanciful prequel, Kansan
circus magician Oscar Diggs
(Franco) and his air balloon are
swept into a cyclone and over
the rainbow to the magical land
of Oz, where he is declared all-
powerful Wizard. Life is grand
for Oscar, until a trio of witches
(Williams, Kunis and Rachael
Weisz) forces him to determine
who in Oz is good, and who
is evil. And, yes, there are
flying monkeys.
OPENS MARCH 8
Matt Damon in Elysium
Identity ThiefDIRECTOR: Seth Gordon
STARRING: Melissa McCarthy,
Jason Bateman
Diana (Melissa McCarthy) is
living the high life in Miami, but
unwittingly financing her sprees
is Sandy Bigelow Patterson
(Bateman), a mild-mannered
Denver business exec whose
identity she’s stolen. With one
week left before his financial
world implodes, Patterson hits
the road for a no-holds-barred
showdown with the free-
spending faux Sandy.
OPENS FEBRuARy 8
Melissa McCarthy and Jason Bateman in Identity Thief
A Good Day To Die Hard star Bruce Willis
COMInG aTTraCTIOns
6
aprIl
May
OblivionDIRECTOR: Joseph Kosinski
STARRING: Tom Cruise,
Morgan Freeman
For the first time since
2005’s War of the Worlds,
Tom Cruise goes sci-fi in this
fast-paced actioner about a
drone repairman charged with
extracting vital resources from a
battle-scarred Earth. His mission
is altered when his rescue
of a space traveller (Andrea
Riseborough) ignites a chain of
events that threatens mankind’s
existence.
OPENS APRIl 19
Iron Man 3DIRECTOR: Shane Black
STARRING: Robert Downey Jr.,
Gwyneth Paltrow, Ben Kingsley
Tony Stark (Downey Jr.) returns,
again assisted by the über-
efficient Pepper Potts (Paltrow),
to contain a biological threat
after scientist Aldrich Killian
(Guy Pearce) unleashes a deadly
serum. On the opposite side of
the globe, Stark also battles arch-
villain The Mandarin (Kingsley).
OPENS MAy 3
Star Trek Into Darkness
DIRECTOR: J.J. Abrams
STARRING: Chris Pine,
Benedict Cumberbatch
James T. Kirk versus Sherlock
Holmes? Not quite, but Captain
Kirk (Pine) faces off against
Benedict Cumberbatch (from
TV’s Sherlock), reprising the role
of Gary Mitchell, a friend turned
super-powered enemy, from the
original Star Trek TV series.
OPENS MAy 17
The Hangover, Part IIIDIRECTOR: Todd Phillips
STARRING: Bradley Cooper,
Ed Helms, Zach Galifianakis
The wolf pack—Phil (Cooper),
Stu (Helms) and Alan
(Galifianakis)—is back, but the
trio’s bachelor party days are
behind them. This time, they
ends up in Tijuana (and back
in Vegas) after helping Alan
escape from a mental institute.
Ken Jeong also returns as the
excitable Mr. Chow.
OPENS MAy 24
The Big WeddingDIRECTOR: Justin Zachman
STARRING: Diane Keaton,
Robert De Niro
Long divorced Don (De Niro)
and Ellen Griffin (Keaton) must
pretend to still be happily
married when, on the eve of
their adopted, Colombia-born
The HeatDIRECTOR: Paul Feig
STARRING: Sandra Bullock,
Melissa McCarthy
From the director who led
Melissa McCarthy to an Oscar
nomination for Bridesmaids
comes another comedic romp
about an FBI agent (Bullock, no
stranger to the Bureau thanks to
Miss Congeniality) who is forced
to partner with a Boston police
detective (McCarthy) to bring
down a Russian mobster.
OPENS APRIl 5
The Great GatsbyDIRECTOR: Baz luhrmann
STARRING: leonardo DiCaprio,
Carey Mulligan
Widely considered the
Great American Novel,
F. Scott Fitzgerald’s Jazz Age
story of self-made, Long Island
millionaire Jay Gatsby (DiCaprio)
and his ill-fated relationship
with married paramour
Daisy Buchanan (Mulligan) has
been filmed four previous times,
but never as lavishly as this
$130-million production.
OPENS MAy 10
Oblivion star Tom Cruise
Carey Mulligan and leonardo DiCaprio in The Great Gatsby
son Alejandro’s (Ben Barnes)
wedding, his ultra-conservative
biological mother decides to
attend the ceremony. Adding
to the complications is Don’s
less-than-thrilled new squeeze,
Bebe (Susan Sarandon).
OPENS APRIl 26
7
JunEAfter EarthDIRECTOR: M. Night Shyamalan
STARRING: Will Smith,
Jaden Smith
Spook-meister Shyamalan
returns with this otherworldly
tale of a father and son (Smith
and his real-life, 14-year-old son
Jaden, who previously appeared
together in 2006’s The Pursuit of
Happyness) who crash-land on a
mysterious planet evacuated by
humans a millennium ago.
OPENS JuNE 7
Man of SteelDIRECTOR: Zach Snyder
STARRING: Henry Cavill,
Amy Adams
It’s a bird, it’s a plane, it’s…
Henry Cavill. The chiseled
British actor dons the red cape
for another retelling of the
Superman legend, featuring an
all-star supporting cast: Russell
Crowe as Supe’s biological
father, Diane Lane and Kevin
Costner as his adoptive parents,
Martha and John Kent, and
Adams as the new Lois Lane.
OPENS JuNE 14
World War ZDIRECTOR: Marc Forster
STARRING: Brad Pitt,
Matthew Fox
That’s Z as in Zombie. It’s a race
against the clock as U.N. staffer
Gerry Lane (Pitt) embarks on a
harrowing, Bourne-esque world
tour in an attempt to curb an
undead uprising. It’s based on
the novel of the same name by
Max Brooks, son of Mel Brooks
and Anne Bancroft. If it clicks,
Forster has plans for a
potential trilogy.
OPENS JuNE 21
Monsters UniversityDIRECTOR: Dan Scanlon
VOICES: Billy Crystal,
John Goodman
In Monsters Inc., Mike (Crystal)
and Sulley (Goodman) were
inseparable pals. But such wasn’t
always the case, as this prequel
confirms, flashing back to the
their college days when the
mismatched pair couldn’t stand
one another, but gradually grew
to become best buddies.
OPENS JuNE 21
The InternshipDIRECTOR: Shawn levy
STARRING: Owen Wilson,
Vince Vaughn
It’s a Wedding Crashers reunion
as Wilson and Vaughn reteam to
play recently laid-off salesmen
who worm their way into the
intern program, complete with
free lunches and nap breaks, at
Google headquarters. Will Ferrell
makes a cameo as Wilson’s less-
than-PC, electronics-hawking
brother-in-law.
OPENS JuNE 28
White House DownDIRECTOR: Roland Emmerich
STARRING: Channing Tatum,
Maggie Gyllenhaal
When a band of mercenaries,
led by the cold-blooded Stenz
(Lawless’ Jason Clarke), lay
siege to the White House and
hold the President (Jamie Foxx)
hostage, it is up to a cunning
Secret Service agent (Tatum) to
thwart the takeover and rescue
the leader of the free world.
OPENS JuNE 28
Monsters University
Henry Cavill in Man of Steel
COMInG aTTraCTIOns
8
July
auGusT
Despicable Me 2DIRECTORS: Pierre Coffin,
Chris Renaud
VOICES: Steve Carell,
Russell Brand
Gru (Carell) is back, and more
determined than ever to remain
atop the super-villain heap, again
aided by Dr. Nefario (Brand) and
all those minions (four of whom
are featured in the teaser trailer,
delivering an offbeat version
of “Barbara Ann”). Details are
being kept top secret, but Gru’s
supremacy will be challenged by
a nemesis voiced by Al Pacino.
OPENS July 3
The Lone RangerDIRECTOR: Gore Verbinski
STARRING: Johnny Depp,
Armie Hammer
Hi-yo Silver! Long a staple of
radio and Saturday morning TV,
the masked Texas Ranger finally
makes his big-budget screen
debut, produced by
Jerry Bruckheimer. This time
around the story of how
John Reid (Hammer) became
the beloved, justice-seeking hero
of the Old West is told from
the perspective of his faithful
kemosabe Tonto (Depp).
OPENS July 3
Pacific RimDIRECTOR: Guillermo del Toro
STARRING: Charlie Hunnam,
Rinko Kikuchi
Director del Toro, who helmed
the Hellboy flicks, has promised
“a beautiful poem to giant
monsters,” and that’s precisely
what screenwriter Travis
Beacham delivers. Gigantic
assailants, called Kaiju, have
risen from the oceans’ depths,
threatening to eradicate
mankind. Equally enormous
robots, named Jaegers,
are mobilized to battle the
aggressors, but can’t contain
them. Until, that is, a washed-
up pilot (Hunnam) and a raw
recruit (Kikuchi) concoct a plan
that, revitalizing a long-obsolete
Jaeger, offers one final chance
for salvation.
OPENS July 12
The WolverineDIRECTOR: James Mangold
STARRING: Hugh Jackman,
Tao Okamoto
Fans of the original X-Men
comic books will be well familiar
with the Japanese story arc
that this sixth installment and
third prequel in the series
follows, filling in more of
Logan’s (Jackman) backstory
as he travels to Japan, becomes
romantically involved with
RoboCopDIRECTOR: José Padilha
STARRING: Gary Oldman,
Joel Kinnaman
Twenty-six years, two big-screen
sequels, three TV series, one
mini-series and endless video
games later, the original story
gets a big-budget reboot with
Swedish-American newcomer
Joel Kinnaman (best known
for his role as Detective Holder
in AMC’s The Killing) as Alex
Murphy, the fatally injured police
officer who reemerges as the
titular half man/half machine.
OPENS AuGuST 9
Red 2DIRECTOR: Dean Parisot
STARRING: Bruce Willis,
Helen Mirren, John Malkovich
Former CIA black-ops specialist
Frank Moses (Willis) is again
rescued from retirement’s dull
routine, alongside old-school
cohorts Marvin (Malkovich) and
Victoria (Mirren), in this sequel to
the surprise 2010 action-comedy
hit. This time, Frank and company
are off to Europe to chase new
evildoers. Adding wattage to the
already stellar cast are Catherine
Zeta-Jones and Anthony Hopkins.
OPENS AuGuST 2
Percy Jackson: Sea of MonstersDIRECTOR: Thor Freudenthal
STARRING: logan lerman,
Alexandra Daddario
In the continued film
adaptations of Rick Riordan’s
bestselling fantasy novels,
demigod Percy Jackson
(Lerman) heads to the high seas
in pursuit of the Golden Fleece,
which has the power to save his
threatened training grounds,
Camp Half-Blood.
OPENS AuGuST 16
Johnny Depp (left) and Armie Hammer in The Lone Ranger
Mariko (Okamoto), daughter of
a crime boss who is Wolverine’s
sworn enemy, and is immersed
in the realms of samurai, ninja,
katana blades and extreme
fighting.
OPENS July 26
Red 2 stars from left: Bruce Willis, John Malkovich, Helen Mirren
9
sEpTEMbEr
Runner, RunnerDIRECTOR: Brad Furman
STARRING: Ben Affleck,
Justin Timberlake
From the screenwriting team
that created Rounders (who
obviously know their way around
a poker table), Runner, Runner
follows Richie Furst (Timberlake),
cheated out of his tuition money
by an online poker racket, to
Costa Rica to confront the
gambling site’s owner (Affleck).
Instead he becomes enmeshed
in his corrupt dealings.
OPENS SEPTEMBER 27
ParanoiaDIRECTOR: Robert luketic
STARRING: Gary Oldman,
liam Hemsworth, Harrison Ford
The cutthroat world of corporate
espionage is laid bare in this
thriller about telecom
RushDIRECTOR: Ron Howard
STARRING: Chris Hemsworth,
Daniel Brühl
Director Ron Howard shifts into
overdrive for this high-octane
bio-pic of strictly disciplined
Formula 1 champion Nick Lauda
(Brühl), the 1976 crash that
very nearly cost him his life, his
fierce determination to return
to the track, and his intense
rivalry with British racer, and
inveterate playboy, James Hunt
(Hemsworth).
OPENS SEPTEMBER 20
Captain PhillipsDIRECTOR: Paul Greengrass
STARRING: Tom Hanks,
Catherine Keener
A recount of the tense standoff
in April 2009, when the Kenya-
bound cargo ship Maersk
Alabama was attacked by
Somali pirates who kidnapped
Captain Richard Phillips (Hanks)
in one of the ship’s lifeboats
and, surrounded by U.S. naval
and aerial forces, held him
hostage for four days.
Catherine Keener co-stars as
Phillips’ stateside wife.
OPENS OCTOBER 11
OCTObErSin City: A Dame To Kill ForDIRECTORS: Robert Rodriguez
& Frank Miller
STARRING: Mickey Rourke,
Rosario Dawson
The second of Frank Miller’s
bestselling series of graphic
novels (and the second film
adaptation, following 2005’s
Sin City) traces the noir-ish
tale of photographer Dwight,
his duplicitous ex, Ava, and her
wealthy husband, Damien, with
Mickey Rourke reprising his role
as quick-fisted tough guy Marv.
OPENS OCTOBER 4
The Seventh SonDIRECTOR: Sergei Bodrov
STARRING: Jeff Bridges,
Julianne Moore
British author Joseph Delaney’s
spooky, 18th-century fantasy
series, The Wardstone
Chronicles, leaps from page to
employee Adam Cassidy
(The Hunger Games’ Hemsworth)
who is blackmailed by his
boss (Oldman) to spy on a
competitor (Ford). Rounding out
the impressive cast are Richard
Dreyfuss and Josh Holloway.
OPENS SEPTEMBER 27
screen with young Tom (Ben
Barnes) apprenticed to John
Gregory (Bridges) to become a
ghost-exorcising, goblin-hunting
Spook, whose first challenge is
to pursue the havoc-wreaking
Mother Malkin (Moore), one of
the world’s deadliest witches.
OPENS OCTOBER 18
Runner, Runner star Justin Timberlake
Sin City: A Dame To Kill For star Mickey Rourke
COMInG aTTraCTIOns
10
Ender’s GameDIRECTOR: Gavin Hood
STARRING: Asa Butterfield,
Harrison Ford
In this futuristic action-
adventure, based on Orson
Scott Card’s Hugo Award-
winning novel, mankind has
barely survived two attacks
from an insectoid alien race. In
anticipation of a third and more
brutal confrontation, the world’s
most gifted children, including
brilliant young Ender Wiggin
(Butterfield) are gathered
together for intense, advanced
military training inside the
top-secret Battle School.
OPENS NOVEMBER 1
dECEMbEr
nOvEMbEr
FrozenDIRECTOR: Chris Buck
VOICES: Kristen Bell,
Idina Menzel
Hans Christian Anderson’s
The Snow Queen has been
produced as a stage musical,
a ballet, an opera, a Japanese
anime series, Russian and British
animated features and a
TV movie. Now Disney revisits,
and renames, the classic good-
versus-evil fable, with innocent
young Anna (Bell) forced to
pursue the notorious Snow
Queen (Menzel, from Broadway’s
Wicked and TV’s Glee) to undo a
spell that has trapped the world
in eternal winter.
OPENS NOVEMBER 27
The Hunger Games: Catching FireDIRECTOR: Francis lawrence
STARRING: Jennifer lawrence,
liam Hemsworth
The sort of massive anticipation
that preceded each new
Harry Potter film is building
for the second installment
The Secret Life of Walter MittyDIRECTOR: Ben Stiller
STARRING: Ben Stiller,
Kristen Wiig
James Thurber’s classic story
about a magazine editor who
escapes his timidity via heroically
adventurous daydreams was a
huge hit for Danny Kaye when
it was first filmed in 1947 and is
now refitted for the 21st century
with Ben Stiller directing himself
in the title role.
OPENS DECEMBER 27
The Hobbit: The Desolation of SmaugDIRECTOR: Peter Jackson
STARRING: Martin Freeman,
Elijah Wood
With director Peter Jackson
having announced that his
originally proposed two-part
treatment of The Hobbit will
be expanded to a trilogy,
The Desolation of Smaug now
traces the middle portion of
Bilbo Baggins’ (Freeman)
treacherous Middle-earth
journey to Lonely Mountain in
search of treasure guarded by
the fierce dragon Smaug.
OPENS DECEMBER 13
Jack RyanDIRECTOR: Kenneth Branagh
STARRING: Chris Pine,
Keira Knightley
In this prequel to Tom Clancy’s
bestselling novels, young Jack
(Pine) is an ex-Marine working
as a financial analyst in Moscow
who uncovers a terrorist plot,
The Hobbit: The Desolation of Smaug’s Andy Serkis as Gollum
in author Suzanne Collins’
landmark trilogy, mapping the
continued adventures of Katniss
(Lawrence), Gale (Hemsworth)
and Peeta (Josh Hutcherson)
as they prepare for a
fresh round of potentially
fatal gamesmanship.
OPENS NOVEMBER 22
initiated by Soviet despot Victor
Stazov (Branagh), to destroy
America’s financial infrastructure.
And Jack’s wife (Knightley) is
caught in Stazov’s evil web.
OPENS DECEMBER 25
The Hunger Games: Catching Fire’s Jennifer lawrence and liam Hemsworth
Cineplex MagazinesCanada’s #1 Entertainment Magazines in Canada’s #1 Theatres
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In Every Issue
SPOTLIGHT The focus is on homegrown talent in this monthly interview with a Canadian actor or director
SNAPS Candid celebrity shots from around the globe
INTERVIEWS & FEATURES Up-close and personal with the world’s biggest stars IN BRIEF Short cinema updates and entertainment news
ALL DRESSED UPHead-turning celebrities show off their red-carpet looks IN THEATRES The month’s full slate of new releases, with detailed synopses
CASTING CALL Our insider look at projects the stars have brewing
AT HOME The month’s most-anticipated DVDs, Blu-rays and games
Every month, 2.4 million Canadians count on Cineplex Magazine to keep them connected to the movies and their stars. No other Canadian magazine offers such in-depth coverage, including exclusive interviews with A-list celebrities, casting news, set visits, red-carpet fashions and showbiz updates from Hollywood and beyond.
And, with 725,000 copies per month, distributed in-theatre and via select newspapers including The Globe and Mail, The Montreal Gazette and The Vancouver Sun, Cineplex Magazine remains the highest-circulation entertainment magazine from coast to coast, and is also the only entertainment monthly with a French version (for details about Le magazine Cineplex, turn to page 42).
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FEBRUARy: Academy AwardsMARCH: Spring FashionsMAy: Summer Movie PreviewAUGUST: Back to SchoolOCTOBER: Fall Fashions & Holiday Movie PreviewNOVEMBER & DECEMBER: Holiday Gift Guide
2013 Editorial Calendar
Our Readers Come from all Walks of Life
Cineplex Magazine Average Issue Reach % Total English Canada
Cineplex Magazine We Deliver The Most Sought-After Demos
■ Cineplex Duplicated ■ Cineplex Exclusive
Vs. Today’s Parent 91%9%
Vs. Canadian Health& Lifestyle 14% 86%
Vs. The Hockey News 14% 86%
Vs. FASHION 17% 83%
Vs. Food & Drink 19% 81%
Vs. What’s Cooking 19% 81%
Vs. Canadian Geographic 20% 80%
Vs. Reader’s Digest 23% 77%
Vs. Tribute 25% 75%
Reader’sDigest 1,062
CineplexMagazine 887
What’sCooking 844
CanadianGeographic 809
Tribute 792
Food &Drink 679
Today’sParent 678
Canadian Health
& Lifestyle632
The HockeyNews 630
FASHION 607
SOURCE: PMB Fall 2012, English Canada, Base 18+
■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
Gender Split - 48% Men / 52% Women
Affluent - 37% HHI $100k+ (Index 119)
Educated - 27% have a bachelor’s degree or higher (Index 113)
Well-Employed - 25% are MOPEs (Index 116)51% other white collar (Index 122)
Composition of Cineplex MagazineAverage Issue Readership 12+
18%4%
13%
21%
18%
26% Index 183
Index 115
Index 101
Index 59
Index 22
Index 215
21%
17%
11%10%
19% of all12-24
14% of all18-34
12% of all18-49
12-17 18-24 25-34 35-49
SOURCE: PMB Fall 2012, English Canada
■ Cineplex Duplicated ■ Cineplex Exclusive
Vs. Today’s Parent 91%9%
Vs. Canadian Health& Lifestyle 14% 86%
Vs. The Hockey News 14% 86%
Vs. FASHION 17% 83%
Vs. Food & Drink 19% 81%
Vs. What’s Cooking 19% 81%
Vs. Canadian Geographic 20% 80%
Vs. Reader’s Digest 23% 77%
Vs. Tribute 25% 75%
Reader’sDigest 1,062
CineplexMagazine 887
What’sCooking 844
CanadianGeographic 809
Tribute 792
Food &Drink 679
Today’sParent 678
Canadian Health
& Lifestyle632
The HockeyNews 630
FASHION 607
SOURCE: PMB Fall 2012, English Canada, Base 18+
■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
Gender Split - 48% Men / 52% Women
Affluent - 37% HHI $100k+ (Index 119)
Educated - 27% have a bachelor’s degree or higher (Index 113)
Well-Employed - 25% are MOPEs (Index 116)51% other white collar (Index 122)
Composition of Cineplex MagazineAverage Issue Readership 12+
18%4%
13%
21%
18%
26% Index 183
Index 115
Index 101
Index 59
Index 22
Index 215
21%
17%
11%10%
19% of all12-24
14% of all18-34
12% of all18-49
12-17 18-24 25-34 35-49
SOURCE: PMB Fall 2012, English Canada
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February Feb. 8
May Apr. 26
June May 24
July June 21
August July 26
September Aug. 23
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November Oct. 25
December Nov. 22
2013 Production Schedule: Cineplex Magazine
January 2013 Dec. 27
March Mar. 1
January 2014 Dec. 24 Nov. 27, 2013
Month In-Theatre Date* Material
*Newspaper Insert dates within week following theatre distribution. Dates subject to change. Globe & Mail (Toronto, Montreal, Ottawa, Calgary, Vancouver) Montreal Gazzette, Vancouver Sun
April Apr. 2
Jan. 14, 2013
Apr. 01, 2013
Apr. 29, 2013
May 27, 2013
June 25, 2013
July 29, 2013
Aug. 26, 2013
Sept. 30, 2013
Oct. 28, 2013
Nov. 23, 2012
Feb. 7, 2013
Nov. 25, 2013
Space
Mar. 6, 2013
Jan. 16, 2013
Apr. 3, 2013
May 1, 2013
May 29, 2013
June 27, 2013
July 31, 2013
Aug. 28, 2013
Oct. 2, 2013
Oct. 30, 2013
Nov. 27, 2012
Feb. 11, 2013
Mar. 8, 2013
Top-10 Canadian English Magazines A18-34 Average Issue Readership (000)
% of Cineplex Magazine Duplicated and Exclusive A18-34Average Issue Readership vs. Top A18-34 Magazines
We Reach Adults 18-34 That Others Don’t Reach
■ Cineplex Duplicated ■ Cineplex Exclusive
Vs. Today’s Parent 91%9%
Vs. Canadian Health& Lifestyle 14% 86%
Vs. The Hockey News 14% 86%
Vs. FASHION 17% 83%
Vs. Food & Drink 19% 81%
Vs. What’s Cooking 19% 81%
Vs. Canadian Geographic 20% 80%
Vs. Reader’s Digest 23% 77%
Vs. Tribute 25% 75%
Reader’sDigest 1,062
CineplexMagazine 887
What’sCooking 844
CanadianGeographic 809
Tribute 792
Food &Drink 679
Today’sParent 678
Canadian Health
& Lifestyle632
The HockeyNews 630
FASHION 607
SOURCE: PMB Fall 2012, English Canada, Base 18+
■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
Gender Split - 48% Men / 52% Women
Affluent - 37% HHI $100k+ (Index 119)
Educated - 27% have a bachelor’s degree or higher (Index 113)
Well-Employed - 25% are MOPEs (Index 116)51% other white collar (Index 122)
Composition of Cineplex MagazineAverage Issue Readership 12+
18%4%
13%
21%
18%
26% Index 183
Index 115
Index 101
Index 59
Index 22
Index 215
21%
17%
11%10%
19% of all12-24
14% of all18-34
12% of all18-49
12-17 18-24 25-34 35-49
SOURCE: PMB Fall 2012, English Canada
SOURCE: PMB 2012 Fall, English Canada, A18-34
15
metropolitan opera
An astounding success ever since its launch in 2006, Cineplex’s annual series of Metropolitan Opera Live in HD broadcasts are beloved by opera fans across Canada, who are provided access to groundbreaking productions direct from the Met stage at New York’s Lincoln Center. To enhance the experience, audiences turn to our sumptuous program, complete with cast details for each opera and vibrant images of the productions and their world-class stars. Over the course of the seven-month series, 300,000 copies are distributed in-theatre and via The Globe and Mail.
The Metropolitan Opera Live in HD guide
SCENE Member Met Audience Category Spend Past Year (indexed to Canadian population)
Audience Composition, Metropolitan Opera Satelite Broadcasts, Cineplex Entertainment Theatres
...Who Indulge In Life’s Luxuries
Effectively Targeting Upscale Adults...
■ A 14-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
Demographic Composition Household Income Composition
148131
183 177
141154
132111
132 126143
123
Live Performing
Arts
Purchased Food FromRestaurants
Art, Antiques& Decorative
Ware
OwnVacation
Home
TravelAccommodation
PackageTravelTours
Purchase of Automotive
Accessories
Purchase of Automobilesand Trucks
ConsumeAlcoholicBeverages
PurchasedAlcohol
from Stores
Served onLicensedPremisesAlcohol
Clothing
SOURCE: SCENE Member Attendance Met Opera, June 2011-June 2012
■ <$20,000 ■ $20-$40,000 ■ $40-$60,000 ■ $60-$80,000 ■ $80-$100,000 ■ $100,000+
8%
24%60%
5%3%
SOURCE: SCENE Member Attendance Met Opera, June 2011-June 2012
32%
11%14%
16%
17%
11%
■ A 14-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
Demographic Composition Household Income Composition
148131
183 177
141154
132111
132 126143
123
Live Performing
Arts
Purchased Food FromRestaurants
Art, Antiques& Decorative
Ware
OwnVacation
Home
TravelAccommodation
PackageTravelTours
Purchase of Automotive
Accessories
Purchase of Automobilesand Trucks
ConsumeAlcoholicBeverages
PurchasedAlcohol
from Stores
Served onLicensedPremisesAlcohol
Clothing
SOURCE: SCENE Member Attendance Met Opera, June 2011-June 2012
■ <$20,000 ■ $20-$40,000 ■ $40-$60,000 ■ $60-$80,000 ■ $80-$100,000 ■ $100,000+
8%
24%60%
5%3%
SOURCE: SCENE Member Attendance Met Opera, June 2011-June 2012
32%
11%14%
16%
17%
11%
16
le magazine cineplexVive la différence! Tailored specifically for the French-Canadian market, Le magazine Cineplex recognizes that, while Quebecois moviegoers are as fascinated by Hollywood films and stars as their English Canada counterparts, they are equally, if not more, interested in the vibrant Quebec film industry and its unique star system. Published 11 times per year with a circulation of 200,000 and an average issue audience of more than 400,000, Le magazine Cineplex reaches two-thirds of Quebec moviegoers either in-theatre or via distribution in Le Journal de Montréal.
INTERVIEWS & FEATURES Up-close and personal with Quebec’s, and the world’s, biggest stars
IN BRIEF Short cinema updates and entertainment news MADE IN QUEBECShining the spotlight on French-Canadian films and performers
ALL DRESSED UPHead-turning celebrities show off their red-carpet looks
IN THEATRES The month’s full slate of new releases, with detailed synopses CASTING CALL Our insider look at projects the stars have brewing
AT HOME The month’s most-anticipated DVDs, Blu-rays and games
SNAPS Candid celebrity shots from around the globe
In Every Issue
* Le magazine Cineplex is CCAB accredited and a member of PMB.
Le magazine CineplexOur Readers Come from all Walks of Life
19%
18%
23%
25%
4%12%
Index 173
Index 145
Index 104
Index 49
Index 23
Index 235
■ P 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+
SOURCE: PMB Fall 2012, Quebec, Base 18+
Gender Split - 53% Men / 47% Women
Affluent - 31% HHI $100k+ (Index 133)
Educated - 28% have a bachelor’s degree or higher (Index 128)
Well-Employed - 24% are MOPEs (Index 110)47% are white collar (Index 123)
Composition of Le magazine CineplexAverage Issue Readership 12+
All creative specs can be downloaded from Cineplexmedia.com
17
FEBRUARy: Award SeasonMARCH: Spring FashionsMAy: Summer Movie PreviewjUNE: Summer Fashions
AUGUST: Back to SchoolOCTOBER: Fall Fashions & Holiday Movie PreviewNOVEMBER & DECEMBER: Holiday Gift Guide
2013 Editorial Calendar
We Reach Adults 18-34 That Others Don’t Reach
2013 Production Schedule: Le magazine Cineplex
*
Month In-Theatre Date* MaterialSpace
February Feb. 1 Jan. 8, 2013 Jan. 10, 2013
May May 1 Apr. 8, 2013 Apr. 10, 2013
June May 29 May 6, 2013 May 8, 2013
July June 26 June 3, 2013 June 5, 2013
August July 24 June 28, 2013 July 3, 2013
September Aug. 28 Aug. 2, 2013 Aug. 7, 2013
October Sept. 30 Sept. 6, 2013 Sept. 10, 2013
November Oct. 30 Oct. 7, 2013 Oct. 9, 2013
December Dec. 4 Nov. 11, 2013 Nov. 13, 2013
March Feb. 28 Feb. 4, 2013 Feb. 6, 2013
April March 28 Mar. 7, 2013 Mar. 11, 2013
*Newspaper Insert dates within week following Theatre Distribution. In Le Journal de Montréal.
Top-10 Canadian French Magazine A18-34 Average Issue Readership (000)
% Of Le magazine Cineplex Duplicated and Exclusive A18-34Average Issue Readership vs. Top A18-34 Magazines
SOURCE: PMB Fall 2012, Quebec, A18-34
7%
7%
93%
93%
89%
88%
83%
81%
81%
80%
73%
11%
12%
17%
19%
19%
20%
27%
Vs. 7 Jours
Vs. Summum
Vs. Châtelaine
Vs. Clin d’oeil
Vs. VOIR
Vs. Coup de pouce
Vs. L’actualité
Vs. Elle Québec
Vs. qu’est-ce qui mijote
■ Cineplex Duplicated ■ Cineplex Exclusive
7 Jours
Le magazineCineplex
VOIR
Clin d’oeil
Summum
Châtelaine
L’actualité
Coup de pouce
Elle Québec
qu’est-ce qui mijote 284
273
257
245
208
205
187
176
162
155
18
magazine appTo better serve movie fans and celebrity watchers across Canada, Cineplex Magazine and Le magazine Cineplex have amped-up their star-studded coverage with Enhanced Digital Editions for browsers and an app, featuring all of the content from the magazines, plus links to trailers, exclusive video, photo galleries and more. The free app is part of Cineplex Entertainment’s existing app—one of Canada’s most popular entertainment-focused apps with more than 3.4-million unique users (and growing) and more than 2 million unique monthly visitors*. Every month, users will be prompted to refresh the app to receive the new issue.
And… Throughout 2013, all print advertisers in Cineplex Magazine and Le magazine Cineplex will be included in the appropriate Enhanced Digital Edition and app at no additional cost! Advertisers can enrich their ads by adding links, videos or other interactive features. *SOURCE: MobiLens June, 2012
make your ad interactive!
Unlike most magazine apps, which allow readers to download a sample issue for free then charge for subsequent issues, our app issues are always free, meaning easier access for your target audience!
Where to get it:1) Inside Cineplex Entertainment’s app 2) Apple’s Newsstand3) From your browser at magazine.cineplex.com (English) or lemagazine.cineplex.com (French)
Cineplex.Com#1 Canadian Movie Entertainment Website
1,754 1,7021,822
11
14
1616
21
25
3,375
4,069
4,349
■ 2010 ■ 2011 ■ 2012
+4%+45%
+56%
+29%
SOURCE: comScore©, Jan-Aug data
Unique Visitors (000) Total Minutes (in millions) Total Pages Viewed (in millions) Total Visits (000)
cineplex.com
20
Cineplex.com is #1, delivering more unique visitors per month than any other Canadian movie site, with average monthly reach of 7% of all online users.
Movie fans flock to Cineplex.com, with more than 1.8-million unique visitors and more than 21-million page views per month*. It’s their one-stop destination for Canada’s most dynamic movie and celebrity content, including interviews with A-list stars from the pages of Cineplex Magazine and Le magazine Cineplex, daily news updates from throughout the entertainment world, trailers for current and forthcoming films, quizzes, galleries, special-event coverage and microsites such as TIFF, box-office results, exclusive video footage and coast-to-coast cinema listings, plus online ticket purchasing. *Source: ©2012 comScore, Inc. Jan-Aug
Top-5 Canadian Movie Sites
25 MillionPage Views
7 MillionPage Views
9 MillionPage Views
7 MillionPage Views
5 MillionPage Views
1,822
134% Advantage
780 765 752542
(Reach 7%)
Source: comScore, MobiLens June 2012
■ P 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-44 ■ A 45-54 ■ A 55-64 ■ A 65+
Gender Split - 49% Men / 51% Women
Affluent - 35% HHI $100k+ (Index 162)
Educated - 25% have a bachelor’s degree (Index 119)- 10% have a post-graduate degree (Index 125)
Cineplex.com Yahoo! Canada Movies
Rottentomatoes.com
Tribute.ca Cinoche.com
SOURCE: comScore©, Jan-Aug 2012
30%(Index 169)
19%(Index 151)21%
(Index 123)
13% 11%(Index 179)
(Index 14)(Index 25)
(Index 70)
4% 2%
Canada’s #1 Movie Site Grows Bigger Every YearCineplex.com Year-Over-Year Comparison January-August
Average Monthly Unique Visitors (000)
Ad SizeslEAdErBoArd IMU=728 x 90
BiG Box IMU=300 x 250
SkYSCrApEr IMU=160 x 600
VokEn IMU=500 x 500
TAkEoVEr (LB, BB, Wallpaper)
VidEo AdVErTiSinG :15 sec clickable video
nEwSlETTEr IMU=320 x 250 (Static banner)
prinT Skip SCAnOnline ticketing
*Please speak to your Cineplex Media account manager for more information
21
Stand out on cineplex.com Page Skins
Dominate theatre and movie detail pages with Page Skins that integrate the Leaderboard, Big Box and surrounding page background.
CatfishRemain front-and-centre with Catfish messaging, featuring ad units that stay at the bottom of the screen as content is scrolled.
Cineplex NewslettersReach more than 340,000 subscribers to Cineplex e-newsletters in English and French.
Geo-TargetingAll Cineplex.com ad units can be targeted by region, market, theatre or site section.
Contests and PromotionsCineplex.com visitors are avid contest fans, particularly when contests and promotions are in sync with the site’s movie and celebrity content.
Online Ticketing Ad PlacementPurchasing tickets online and printing them at home is becoming increasingly popular, and ad messages can be incorporated into the printed tickets.
Pre-Roll / Post-RollAttach 15-second ads to movie trailers or other video content. Offered with an adjacent Big Box unit, Pre- and Post-Rolls deliver above-average click-through rates.
SCeNe PromotionsOne of Canada’s biggest and most beloved loyalty programs, SCEnE has over three million members nationwide and continues to grow. Advertisers can target SCEnE members demographically, psychographically or based on their moviegoing history. Cineplex Media can also identify SCEnE members who have seen your ad on screen and tailor your messaging to them.
Content SponsorshipsAsk about sponsorship or domination of special content and microsites within Cineplex.com
All creative specs can be downloaded from Cineplexmedia.com
22
16,000
26,000+63%
Mobile Browser
Mobile Application
Cineplex Mobile-Access from
mobile devices
#10 MobileBrand inCanada
#1 CanadianMovie Site
Cineplex.com-Access from home/ work computers
SOURCE: comScore, Jan-Aug 2012; MobiLens Jan-June 2012
1,822 1,867
1,073
1,003
Cineplex.com & Cineplex MobileAverage Monthly Unique Visitors (000)
23,000Unique Visitors
66% areunduplicated
withCineplex.com
34% areduplicated withCineplex.com
Jan-July 2011 Jan-July 2012SOURCE: comScore©, Jan-July 2012
SOURCE: comScore©, July 2012
16,000
26,000+63%
Mobile Browser
Mobile Application
Cineplex Mobile-Access from
mobile devices
#10 MobileBrand inCanada
#1 CanadianMovie Site
Cineplex.com-Access from home/ work computers
SOURCE: comScore, Jan-Aug 2012; MobiLens Jan-June 2012
1,822 1,867
1,073
1,003
Cineplex.com & Cineplex MobileAverage Monthly Unique Visitors (000)
23,000Unique Visitors
66% areunduplicated
withCineplex.com
34% areduplicated withCineplex.com
Jan-July 2011 Jan-July 2012SOURCE: comScore©, Jan-July 2012
SOURCE: comScore©, July 2012
landmarkcinemaS.ca
riSing StarS
landmarkcinemas.ca Unique Visitors Grew 63% in 2012 and deliver incremental reach of the west
with only 34% duplication with Cineplex.comAvg Monthly Unique Visitors Landmarkcinemas.ca Landmark % Duplication
with Cineplex.com
An ideal way to amplify your Cineplex.com buy across Western Canada, the official site for Landmark Cinemas’ 33-theatre chain—spanning Manitoba, Saskatchewan, Alberta, B.C. and the Yukon—features show times, trailers and coming attractions.
Ad Sizes
rising Stars Ad Sizes
All Ad Units appear on every page except the Cinema Selector Page
lEAdErBoArdIMU=728 x 90
(target size 50kb)
BiG BoxIMU=300 x 250
(target size 50kb)
SkYSCrApErIMU=160 x 600
(target size 50kb)
TAkEoVErIMU=2000 x 1200
(target size 380kb)
BillBoArd (970 x 250 IMU)
FilMSTrip (300 x 600 IMU)
porTrAiT (300 x 1050 IMU)
pUShdown (970 x 90 IMU)
SidEkiCk (300 x 250, 300 x 600, 970 x 250
IMU)
SlidEr (970 x 90 IMU)
new interactive Advertising Bureau (IAB) ‘Rising Stars’ ad units, enabling richer on-line advertising presence, are available on Cineplex.com upon request
rising Stars Ad Units• Rising Stars ad units will become the new standard for IAB Standard Ad Units. Some of these new online ad units will be incorporated into Cineplex.com during 2013 and are available to advertisers upon request.• Rising Stars access today’s cutting-edge technology, providing new tools that resonate with consumers,
and are powerful vehicles for advertisers.
*Please speak to your Cineplex Media account manager
for more information
38%
15%
15.8
7.9
Users are 2.5 Times More Likely to Interact with Rising Stars Ads*
Twice the Interaction with Rising Stars Ads*
Universal Interaction Rate Universal Interaction Time (Seconds)
Rising Stars Ad Standard Ad Rising Stars Ad Standard Ad
*SOURCE: IAB Rising Stars Research with IPG Media Lab, Feb. 2012
23
cineplex mobileServing up precisely the movie content that film fans want on the fly—synopses, show times, theatre locations and easy ticket purchase, plus breaking celebrity news, trailers, exclusive video footage and the interactive edition of Cineplex Magazine—Cineplex Mobile is Canada’s 10th largest mobile brand, delivering more than 2 million unique visitors per month.**SOURCe: MobiLens June, 2012
Cineplex Mobile Subscribers
Cineplex Mobile
Cineplex Mobile Subscriber Composition (%)
Cineplex Mobile is Canada’s 10th Largest Mobile Brand and Delivers Larger Average Monthly Unique Visitors than the Parent Online Site
16,000
26,000+63%
Mobile Browser
Mobile Application
Cineplex Mobile-Access from
mobile devices
#10 MobileBrand inCanada
#1 CanadianMovie Site
Cineplex.com-Access from home/ work computers
SOURCE: comScore, Jan-Aug 2012; MobiLens Jan-June 2012
1,822 1,867
1,073
1,003
Cineplex.com & Cineplex MobileAverage Monthly Unique Visitors (000)
23,000Unique Visitors
66% areunduplicated
withCineplex.com
34% areduplicated withCineplex.com
Jan-July 2011 Jan-July 2012SOURCE: comScore©, Jan-July 2012
SOURCE: comScore©, July 2012
25 MillionPage Views
7 MillionPage Views
9 MillionPage Views
7 MillionPage Views
5 MillionPage Views
1,822
134% Advantage
780 765 752542
(Reach 7%)
Source: comScore, MobiLens June 2012
■ P 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-44 ■ A 45-54 ■ A 55-64 ■ A 65+
Gender Split - 49% Men / 51% Women
Affluent - 35% HHI $100k+ (Index 162)
Educated - 25% have a bachelor’s degree (Index 119)- 10% have a post-graduate degree (Index 125)
Cineplex.com Yahoo! Canada Movies
Rottentomatoes.com
Tribute.ca Cinoche.com
SOURCE: comScore©, Jan-Aug 2012
30%(Index 169)
19%(Index 151)21%
(Index 123)
13% 11%(Index 179)
(Index 14)(Index 25)
(Index 70)
4% 2%
Mobile Ad Size
MoBilE BAnnErSMobile Site
IMU=320 x 50
HEAD OFFICE102 Atlantic Avenue, Toronto, ON M6K 1X9
TORONTO P: 416.539.8800 F: 416.539.8511
HALIFAXP: 902.404.8124F: 902.404.8123
CALGARYP: 403.264.4420F: 403.264.4291
MONTREALP: 514.868.0005F: 514.868.0006
OTTAWAP: 613.440.1358 F: 613.219.1588
VANCOUVERP: 604.689.3068F: 604.689.7345