KELLOGG’S CINEMA DELIVERS… HOUSEWIVES WITH KIDS DCM.CO.UK
Nov 02, 2014
KELLOGG’S
CINEMA DELIVERS…
HOUSEWIVES WITH KIDS
DCM.CO.UK
REACHING HOUSEWIVES WITH CHILDREN MOST EFFICIENTLY THROUGH CINEMA, INTERNET AND RADIO
Source : GB TGI Q3 2011 | Base : All 15+ Female AdultsTarget : Female Main Shopper with children in household* Index against all female adults
CINEMA: THE QUALITY BROADCAST CHANNEL
CINEMA: THE QUALITY BROADCAST CHANNEL
HOUSEWIVES WITH CHILDREN ARE MOST LIKELY TO PAY ATTENTION TO ADVERTS IN CINEMA, RADIO AND INTERNET
Source : GB TGI Q3 2011 | Base : All 15+ Female AdultsTarget : Female Main Shopper with children in household* Index against all female adults
Source notes:IPA Touchpoints 3 superhub data. Base: All adults. Target: HWK
WHY CINEMA IS DIFFERENT…
CINEMA: THE ULTIMATE BRAND EXPERIENCE
INTERNET RADIO CINEMA
• Purchasing goods or services
• Keep in touch with family and friends
• Manage finances / bank account
• Research a product or service
• Purpose driven, mostly solus activity
• With you throughout the day
• On in the car with kids or travelling to work /
• At home when cooking / getting things done
• Background companion
• Passive
• Destination viewing
• Opt-in activity
• Quality family time
• Chance to escape from everyday life
• Actively engaged
• Like and trust advertising
• Dual viewing