Cinema 360 (MVM-IPSOS) BLOCKBUSTERS …motivatevalmorgan.com/wp-content/uploads/2018/03/... · Anticipating Upcoming Blockbusters 15-24 Yes: I regularly check online for movies and

BLOCKBUSTERS

Anticipating Upcoming Blockbusters

15-24

Yes:Iregularlycheckonline formovies andawaittheirrelease

Somewhat:Idecidebasedontheirtrailers

Depends:Ifmyfriends andfamilyareexcitedfortheblockbuster

NotReally:Iwaitfortheblockbuster tohitthecinemasandthendecide

25-34 35+

26.1% 26.2%

8.7%

38.7%

32.1%

21.6%

7.6%

35.2% 35%

24.4%

5.4%

37.3%

32.1%

23.7%

6.9%

44.7%

30.9%

17.4%

7%

6.9%

26.2%

32.6%

34.4%

38.9%

©2017Ipsos.SampleBase:500Respondents

Going Early to the Cinema for Anticipated Blockbusters

Total Female

Male

15-24

25-34

35+

VERYLIKELY/SOMEWHATLIKELY NEUTRAL SOMEWHATNOTLIKELY/NOTLIKELY

62.2%

28%

9.8%

8.5%

67.5%

24%

29.5%

10.3%

60.2%

60.2% 28% 11.8%

60.6% 24.2% 15.1%

64.7% 31.4% 3.9%%

©2017Ipsos.SampleBase:500Respondents

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62.2%comewellintimeforBlockbusters

Most Anticipated Blockbusters – Q3 & Q4 2017MoviesReleasingMoviesReleased

Spiderman:Homecoming(July6)

BabyDriver(July20)

WarforthePlanetoftheApes(July13)

Jawab Leteqal(July27)

Horoub Ezterari(July20)

JabHarryMetSejal(August3)

BladeRunner 2049(October 5)

StarWars:TheLastJedi(December14)

Golmaal Again(October 19)

TigerZinda Hai(December21)

Thor:Ragnarok(November2)

Judwaa 2(September28)

Justice League(November16)

Pitch Perfect3(December28)

©2017Ipsos.SampleBase:500Respondents

•PleaseNote:Formovies releasing,datesaresubjecttochange

Viewing Preference for Upcoming Blockbusters

84.6%Atthecinema

PLANNINGTOWATCHUPCOMINGBLOCKBUSTERS

8.4%Idon’tplan

2.9%Other

SampleBase:457Respondents

10.6%Twodaysbeforerelease

12.5%OnDemand

11.4%Aweekbeforerelease

17.9%Samedayasrelease

26.6%Assoonas

trailersareout

25.1%Afterreading/

hearingreviewsandrecommendations

©2017Ipsos.SampleBase:500Respondents

Dining Out After Watching a Blockbuster

Total Female

Male

15-24

25-34

35+

VERYLIKELY/SOMEWHATLIKELY NEUTRAL SOMEWHATNOTLIKELY/NOTLIKELY

65%

24.9%

10.1%

13.4%

67.8%

18.9%27.3%

8.8%

57.7% 29.2% 13.1%

63.1% 25.1%

70.3% 22.7%

63.9%

11.9%

7%

©2017Ipsos.SampleBase:500Respondents