[CIMSA] Maintaining Organization | Lobbying, Agreement, and External Communication

THIS IS MELOCO UGM 2006-2007PRESIDENT 2007-2008IFMSA TRAINER2007 - TILL NOW

DR K. S. DENTA

#suaracimsa@sdenta

MAINTAINING ORGANIZATION

lobbying | agreement | external communication

1.2.3.4.5.

LSM KebayaWHODahsyatIDISNSD

CIMSABIGGER THAN EVER

it’s seriously everywhere

WITHGREATCIMSACOMESGREAT

CIMSA

RESPONSIBILITY

INTERNAL

EXTERNAL

EXTERNALlobbying | agreement | external communication

1.2.3.4.5.

LSM KebayaWHODahsyatIDISNSD

lobbying |

lobbying | what why how

lobbying | what ?

process of communication when we are proposing another party, for the purpose of reaching our goals on that particular party and for our particular causes

goals persuasion integrity

lobbying | why

when ?

lobbying | how

learn what it takes to be a great lobbyistknow the processexecutionexpect the unexpected

lobbying | great lobbyist

good attitudesmartpersuasivelaid-backlistenerconfident

lobbying | the process

DEFINEPREPAREAPPROACHCLARIFYBARGAINCLOSURE

| your side . their side| goals . trading . tools. the worse| communication . confident| expected outcomes| if needed| consequences . commitment

lobbying | executionREHEARSEGET THE RIGHT PERSONSTAY CALMCONFIDENTSTAY SHARPFOCUSEVALUATE

lobbying | tips

approaching

lobbying | tips

takes time

lobbying | tips

express your selfas often as you can

LOBBYING

agreement |

agreement | what why how

agreement | what ?

a result of intense communication when both parties gain mutual consensus and it is usually documented in a way it can be referred at any time

needs settlement commitment

agreement | what ? Examples •MoU

•LoA•Kontrak•Perjanjian•etc

agreement | why ?

• Reminder

• Avoid confusion, conflict

• Ensure clarity

• Guidance

• Commitment

agreement | how?

• Purposes

• Internal Analysis

• Offers

• Approaching

• Execution

• Monitoring

agreement | how?the partiespreamble

obligationterm & condition

obligation

disputeterm & signature

agreement | content

obligation

• Title

• Parties

• Overview / background

• Objectives

• Definitions

• Obligations / Contributions

• Terms

• Amendments

• Dispute resolution

• Effective date, term, signatory authority

agreement | tips

obligation

find referencesmade by orderpilotlobbystay alert

agreement | tips

obligation

Success of an agreement lies more on the integrity of the parties than it

does on any document

Success of an agreement lies more on the integrity of the parties than it does on any document

AGREEMENT

external communication

external communication |

a sustainable activity to spread information and get feedback to and from the specific target

publication media response

external communication |

target content method evaluation

external communication |

when ? •event•policy•declaration•program•new team•etc

external communication |

target

external communication |

content

external communication |

method

traditional media new media

external communication |

theyhave no time

85 %that is youropportunity

external communication |

press release

external communication |

maximize the press pick up

•  Reach journalists where they work by delivering releases directly to their inboxes.!

•  Add easy-to-access downloadable images and logos.!

•  Add links to background information, bios, and fact sheets.!

•  Add links to related websites.!

•  Include video and audio.!

•  Offer quick access to contacts with visible contact info.!

!

external communication |

new media

external communication |

evaluation

action reaction impact

external communication |

tips •brief and precise•informative title and content•multimedia•go viral•one source•build relationship•standard•consistent

QUESTION ?

- Future lobbying- Future Agreement- Contact Media- Set up central resource of press release- Develop standard for CIMSA’s release

plan of action |

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