CII Chandigarh Fair 2010 Rev - MyCII - Home€¦ · CII Chandigarh Fair Confederation of Indian Industry (Northern Region) Sector 31-A, Chandigarh 160 030 Phone: 91-172-2666526, 2607228,

CII (NR) - Economic Research & Policy Division 1

Background Paper On CII Chandigarh Fair

Confederation of Indian Industry (Northern Region) Sector 31-A, Chandigarh 160 030

Phone: 91-172-2666526, 2607228, 2605868 Fax: 91-172-2606259, 2614974

Website: www.cii.in


CII Chandigarh Fair

Background of CII Chandigarh Fair CII Chandigarh Fair was conceptualized for easy business to business (B2B) and business to consumer (B2C) transactions. The intent of the event was to bridge the gap between business and civil society. The major objective of the fair was to bring all the stakeholders in a common platform. The timing of the fair was so decided that it precedes Diwali (the festival of lights), which is a major Indian festival and shopping of consumer products during the occasion is considered as auspicious. Moreover, the climatic condition during this period of the year is pleasant. Moreover, the income and consumption level of citizens of the city is among one of the highest in the country. Also, Chandigarh boasts of additional advantage like ease of connectivity, green environment, variety of places of interests for tourists, excellent infrastructure base etc (Refer to Annexure I). In the very first year of the fair (in 1995), majority of the participants were from finance & banking, IT, auto consumer and FMCG. The response received from the citizens of Chandigarh and business was tremendous. Subsequently, in the latter editions of the fair, participants from more sectors and sub-sectors were roped in. The rapid development of satellite cities like Panchkula, Mohali, Zirakpur, Kalka, Parwanoo, Baddi etc resulted in broadening of the consumer base. From 2005 onwards, the concept of International Arcade was introduced, where the business community from other countries showcased their products. The success of this concept resulted in making it a permanent fixture of the consumer fair. In the year 2007, the concept of exclusive state pavilion was introduced with success. In the last (2009) edition, manufacturers and traders from seven states participated in the fair.

CII Chandigarh Fair - Important milestones

Objective of CII Chandigarh Fair The CII Chandigarh Fair provides a unique opportunity to showcase the products & services of exhibitors to thousands of prospective buyers. This is an ideal platform to explore business opportunities, open new vistas and generate sales. Additionally, it serves as an ideal stage to exhibit diverse categories of consumer durables and non-durables and bring together the leading International & Indian brands. This fair will serve as an umbrella for 9 concurrent expos: International Arcade, States of India, Consumer Fair, Décor, Infocom, The North India Auto Show, Persona, Mega Brands and Finmart.

Salient features of CII Chandigarh Fair � Biggest consumer show in North India � 15th edition and unlimited opportunities in the fast growing, upwardly mobile

population of North India � 9 concurrent expositions with 6,000 sqm of exhibition space � 269 Exhibitors (Domestic & International) � Over 100,000 footfalls

Start of

CII Chandigarh Fair

1995 2004 2005

Introduction of States of India

2007

Introduction of Secure-Ex

2009

Introduction of Craft Bazar

Introduction of International Arcade


� New Products launched by various companies � General & business visitors from neighboring states of Jammu & Kashmir, Himachal

Pradesh, Punjab & Delhi � Huge Participation from domestic companies � New technologies showcased

Facilities CII gives due attention for adequate and sound infrastructural facilities to the exhibitors like:

� Freight and forwarding agency support � Ready to enter stalls � Public relation exercises like advertising in media, daily press releases and Interaction

with the media � Mobile ATM and option for credit/debit card swipe machine (proposed) � Internet & Wi-Fi facility (proposed) � Restaurant, drinking water and electricity � General security (like electronic surveillance) and fire services

Past performance

Past Performance of CII Chandigarh Fair

269252247

139159

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2442

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1937

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2005 2006 2007 2008 2009

Source: CII

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No of Exhi. Business Generated (in Rs.million) Area (in sqm.)

Exhibitor’s profile Exhibitors at CII Chandigarh Fair belongs from wide spectrum of corporate, traders, manufacturers, artisans, handicrafts, PSUs, Government institutions, and international trade associations and trade divisions.

International Arcade In the International Arcade section, exhibitors from other countries set their stalls. It displays wide range of products and services by a number of international companies. During the past editions of the fair, exhibitors from UK, Thailand, Pakistan, Turkey, Korea etc have participated. CII Chandigarh Fair (International Arcade) is an ideal platform for the companies to explore, meet, interact and sell their products to the consumers, along with direct interface with their Indian counterparts.


Annexure I About Chandigarh Chandigarh is a modern city planned by famous French architect Lé Corbusier. It serves as the capital of two states-Punjab and Haryana. However, the city is administered by the central government and hence classified as a Union Territory (UT). Chandigarh's own industrial growth together with the growth in adjacent areas of Punjab, Haryana and Himachal Pradesh has made the city highly attractive to the banks and financial institutions and their presence in turn has further boosted the industrial growth and investments in the city. Further, various sectoral policies have been notified related to information technology, biotechnology and special economic zones among others with a view to attract investment.

Union Territory at a Glance

Union Territory Came into Existence 1st November 1966

Area (in square km) 114

Total Number of Households 2,06,465

Household Size 4.4

Population 900,635 (Persons), 506,938 (Males), 3,93,697 (Females)

% of Urban/Rural Population 89.8 (Urban), 10.2 (Rural)

Forest Covered 27% of the area

Administrative Language English, Hindi

Principal Languages Hindi, Punjabi

Population Density 7,900/sq.km.

Sex Ratio 777 Females/1000 Males

Birth Rate (2006) 15.8/thousand (Estimated)

Death Rate (2006) 4.1/thousand

Literacy Rate 81.76% (Persons), 85.65% (Males), 76.65% (Females)

Literates 6,43,245 (Persons), 3,82,686 (Males), 2,60,559 (Females)

Number of Workers 3,40,422 (Persons), 2,84,419 (Males), 56,003 (Females)

Work Participation Rate 37.8 (In %)

Major Source of Income Industry

Major Industries Hosiery & woolen items, electrical, electronics and engineering etc.

Major Tourist Places Rock Garden, Zakir Rose Garden, Fragrance Garden, Shanti kunj, Sukhna Lake, City Museum, Art Gallery, Leisure Valley etc .

Source: www.indiastat.com


Advantage Chandigarh The city of Chandigarh provides immense opportunities and therefore is an ideal place to host consumer fairs like CII Chandigarh Fair.

• Ease of connectivity � The Union Territory of Chandigarh is well connected by an excellent network of

roads. The National Highways No. 21 (Ambala-Kinnaur) and 22 (Chandigarh-Leh) are the chief road arteries linking Chandigarh with the rest of the country. Chandigarh has two Inter-State Bus Terminus (ISBT) - one in Sector 17 for the North, East and South and the other in Sector 43 for the Western section, Punjab, Himachal Pradesh, and Uttarakhand Jammu and Kashmir.

� The Chandigarh Transport Undertaking operates about 417 buses, 209 buses run on local/suburban routes, 208 buses run on Interstate routes covering Punjab, Haryana, Himachal, U.P., Uttaranchal, Rajasthan, Delhi & J & K.

� Moreover, facilities of radio taxis and radio auto services are available. � Chandigarh Railway Station is about 8 kms from the City Centre in Sector 17. � Airport is 12 km. from the City Centre. Indian Airlines, Kingfisher Airlines, Go Air

and Jet Airways connect Chandigarh with Delhi, Mumbai, Jammu & Srinagar. (Refer to Annexure II)

� Also, there is a plan for Metro Rail, and an international airport both of which are approved by the government.

• Excellent infrastructure base Chandigarh has excellent social and physical infrastructure including power, water, roads, connectivity and presence of high quality Health and Educational Institutions. Basic & Technical Education is of the highest quality. The key initiatives of Chandigarh Administration are- Chandigarh Administration is promoting Chandigarh in several fields for overall infrastructural Development. The following are the key initiatives under taken by it:

� An Education city is being set up over 100 acres � A Multimedia cum Film City is being planned with Multimedia College, Multimedia

Park and Centers of Excellence in Multimedia and Animation. � A Bio-Tech Park is being established to promote the biotechnology and bio-

informatics industry. � An entertainment-cum- theme park is being established to provide modern

facilities to tourists and other visitors. � F-3 racing track to promote Motor Sports � A modern fruit and vegetables processing market is being set up � To promote eco-tourism and health tourism, administration is taking up a number

of steps to attract tourists � A Hardware park in 150 acres is being set up to give boost to hardware industry � Two new lakes and a new leisure valley are being set up � Financial Services Centre coming up to make Chandigarh a major financial

centre in the country with integrated facilities and world class infrastructure � Integrated City Centre coming up in Sector 34 � Elevated roads and multi-storey parking at various places coming up in order to

stream line the traffic and to make driving on city roads a pleasure. � Upgradation of Chandigarh Domestic Airport to the level of an International

Airport has started.

• Income and Consumption level is one of the highest in India The income and consumption level of citizens of the city is among one of the highest in the country. Some facts-


� According to a report1, Chandigarh has highest average household income of Rs.

484,775 (USD2 10,773) among the top 20 cities of India. Household consumption

expenditure as a share of income (spending propensity) in Chandigarh is about 45%. The Credit card penetration level (as % of households) is about 7%.

� According to a Survey carried out by India Today, Chandigarh has been rated as the wealthiest town in India. It also topped the list of 'The Big Spenders', the 'Auto Giants' and 'Soap Sanctuaries' (spending on personal hygiene products).

� During 2008-09, Chandigarh recorded the highest per capita income in India at Rs. 119,240 (USD 2,650) at current prices compared to national average of Rs. 37,490 (USD 833) (Source: Indiastat).

• Rapidly developing as business & industrial hub Chandigarh has a very good industrial base. There are about 15 medium to large industrial including two in the Public sector. Chandigarh also has over 2500 units, which are registered under small scale sector. The important industries are paper manufacturing, basic metals and alloys, machinery, food products, sanitary ware, auto parts, machine tools, pharmaceuticals and electrical appliances. During 2008-09, Chandigarh's gross state domestic product expanded by 10.4% to Rs. 10,693 crore (USD 2,376 million) in constant prices. Chandigarh has a well developed market and banking infrastructure. Nearly all the major banks in the country have their presence in Chandigarh. With the establishment of Rajiv Gandhi Chandigarh Technology Park (RGCTP), Chandigarh has emerged as investment destination in the national and international arena. RGCTP boasts of international IT companies like Infosys, Virsa, Net-Solutions, Taurusagile, and IBM.

� According to a recent Global Services Survey conducted by Cyber Media, Chandigarh is ranked 9th in the top 50 cities identified globally as ‘emerging outsourcing and IT services destinations.’

� Chandigarh rated as one of the preferred IT destinations in the report of Jones Lang Lasalle on ‘World Winning Cities Series-Emerging City Winners 2006’.

� Chandigarh rated as amongst the top 3 destinations for IT-BPO growth by NASSCOM AT-KEARNEY study on locations.

� Chandigarh rated as one of the best IT destinations by a study conducted by Knight Frank in 2006.

• Large number of cities around Chandigarh has two satellite cities: Panchkula and Mohali. The triangle of these three cities is collectively called as Chandigarh Tricity. Apart from Panchkula and Mohali, the other townships around Chandigarh are Zirakpur, Dera Bassi, Kalka, Ambala, Baddi, Nalagarh, Barotiwala, Parwanoo, Pinjor etc.

• Immense tourism potential Chandigarh also known as the 'The City Beautiful' is a rare epitome of modernization co-existing with nature's preservation. The architects have given Chandigarh Union Territory beautiful layout and monumental buildings. On the other hand Horticulture department has done its best with various ornamental trees to make the city beautiful. The city has beautiful gardens and planned roads. Some of the major tourist places are Rock Garden, Zakir Rose Garden, Fragrance Garden, Shanti Kunj, Sukhana Lake, Museum and Art Gallery, City Museum, Children Art Gallery, Terraced Garden, National Gallery of

1 The Next Urban Frontier: Twenty Cities To Watch, NCAER & FCR

2 USD – INR Exchange Rate has been assumed as INR. 45 per USD.


Portraits, Bougainvillea Garden, Panjab University Campus, International Dolls Museum, City Centre, Topiary Park, Log Hut (Khuda Alishar) and Leisure Valley. (Refer to Annexure III) For tourist visiting the City, Hop on Hop off Tourist Coach is available, which is a major tourist attraction due to its open top roof. The well furnished double decker coach moves in circular route covering all the major tourist destinations in the city. To promote Chandigarh as a Tourist destination, UT administration has permitted air conditioned radio cabs in the region. They are stationed at important places including Railway Station and Airport.

� Chandigarh was awarded Today’s Traveller Platinum Award for most Responsible Tourism Plan as well as Innovative Planning for the year 2008.

• Hospitality During 2008-09, the city attracted an average of 829,093 domestic tourists & 33,629 foreign Tourists with number of hotels being 36 in the city. This has created an immense opportunity for hospitality and tourism industry. The tariffs of hotels in the city are as following:

� Five Star Hotels- USD 160-240 per day � Three & Four Star Hotels- USD 97-112 per day � Normal Hotels- USD 16-48 per day

• Green environment Chandigarh has forest cover of 35.7% and tops the list of the greenest cities in Asia followed by Delhi having 20% forest cover. The green cover in Chandigarh has increased to 50 sq. kms. in 2005

3 from 36 sq. kms. in 2001. The most

fascinating feature of the City's landscaping is perhaps the tree plantation along avenues, open spaces, green belts and around building complexes. The city has forests surrounding it which sustain many animal and plant species.

� Chandigarh was adjusted as the most ‘Clean & Green City’ of the country by

ORG-Neilson Study in the year 2007.

3 Chandigarh- A Symbol of Resurgent India, Department of Public Relations, Chandigarh

Administration

Climate of Chandigarh

Months J F M A M J J A S O N D

Precipitation totals in mm 33 39 30 9 28 145 280 308 133 22 9 22

Average max. temperatures in °C 20 23 28 35 38 39 34 33 33 32 27 22

Average min. temperatures in °C 6 8 13 19 23 25 24 23 22 17 11 7

Source: World Weather Information Service


• Good quality of life Chandigarh is a planned city with a good quality of life and is the one of the best city in the country. It is the cleanest and greenest city in the country. Short distances and excellent recreational facilities are other plus points. Some of the accolades received are-

� Featured as one of the Best Cities to Live and Work by Business Today magazine in 2009.

� Featured as one of the Best Asian Cities by Time Magazine in 2009. � According to a study conducted by Ministry of Urban Development, Chandigarh

has emerged as the cleanest city in India, with a rating of 73.48 points for sanitation.

� It has been rated by Outlook Magazine as the No.1 city to live in.


Annexure II


Annexure III Places to Visit Chandigarh offers a diversity of places of tourist interest within short intra-city distances.

ROCK GARDEN - Chandigarh has the distinction of having world acclaimed Rock Garden. It consists of art objects made from industrial and urban waste. It is the first one of its kind in the World.

SUKHNA LAKE - This man-made Lake is situated in the foothills of Shivalik Range and offers an ideal place for quiet communion with Nature. It also offers boating and other water sports facilities.

ARCHITECTURE - A grand success in the annals of modern architecture.

LEISURE VALLEY - A lesser known aspect of Chandigarh is that it is one of the few cities of the world with well planned landscaping. An 8 km linear park runs through the city.

MUSEUM & ART GALLERY - It has the largest collection of the world famous Gandhara (Buddhist) Sculpture after Lahore. It has also large number of miniature Indian paintings.

CHANDIGARH WAR MEMORIAL perhaps the largest War Memorial of the country, with nearly 8459 names of the Deceased Soldiers since 1947 from Army Air Force and Navy stands located in the serene and beautiful Bougainvillea garden of Chandigarh.

LÉ CORBUSIER CENTRE displays and exhibits the life and works of Le Corbusier, so that tourists and future generations may be able to acquaint themselves with the rich cultural heritage of the city.

CULTURAL & THEATRE SHOWS - It has a large number of auditoriums, some air-conditioned & some open air. The City boasts of 6 art galleries.

ROSE GARDEN -The largest Rose Garden in Asia, it is spread over an area of 27 acres and has more than 17,000 plants representing some 1,600 varieties of roses as well as several fountains.


OTHER GARDENS -Chandigarh-lives. It breathes. Botanical Garden, Terraced Garden, Fitness Trails and Hibiscus Garden, Garden of Fragrance

PARKS - Tree plantation & landscaping is an integral part of the city's Master Plan. Smriti Upavan, Topiary Park, Bougainvillea Park, Rajendra Park, Shanti Kunj, Children's Traffic Park

CITY CENTRE - Biggest shopping centre, a juxtaposition of cuboid building blocks and open spaces. In the evenings shoppers and tourists, enjoying sit on the steps of the "dove of peace" spout,

KASAULI (77 km) have numerous lovely walks around, including one to Sanawar, another picturesque hill town and the location of a famous colonial college

CHAIL (107 km) is built on three hills - one is topped by the Chail Palace, one by the village itself and the other by the Snowview mansion.

SHIMLA (110 km) is a pleasant, sprawling town, set among cool pine-clad hills with plenty of crumbling colonial charm.

PINJORE YADAVINDRA GARDENS (20 kms) is favored for its Mughal style Yadavindra Gardens. The site is associated with the Hindu epic Mahabharata as one of the spots where the Pandava brothers rested while in exile.

MORNI HILLS is 45 kms from Chandigarh is a nature park at an altitude of 3,000 feet. It is a good place for rock climbing and trekking.

KURUKSHETRA (90 kms) from Chandigarh is the epic battlefield of Kurukshetra.

BHAKRA NANGAL (116 kms) has one of the highest dams in the world on the Sutlej river.

CHATBIR ZOO (15 kms) has a collection of animals, birds and reptiles, a lion safari and the Royal Bengal tigers.

Bhima Devi Temple (22 kms)

Mansa Devi and Chandi Mandir (10 kms)

CII Chandigarh Fair 2010 Rev - MyCII - Home€¦ · CII Chandigarh Fair Confederation of Indian Industry (Northern Region) Sector 31-A, Chandigarh 160 030 Phone: 91-172-2666526, 2607228,

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