The New Agenda Setting Paradigm in the Web: Cybermedia Towards News Social Filters International Association for Media and Communication Research París, 25 July, 2007 José Manuel Noguera Vivo [email protected]
Cibermedios, filtros sociales y Agenda Setting
Dec 05, 2014
Comunicación presentada en el Congreso de la IAMCR, celebrado en París del 23 al 25 de julio de 2007.
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The New Agenda Setting Paradigm in the Web: Cybermedia Towards News Social Filters
International Association for Media and Communication ResearchParís, 25 July, 2007
José Manuel Noguera [email protected]
August 2005 The Washington Post signed an agreement with David Sifry to use Technorati…
Media can not (and must not) forget this:
The Web every time is constantly an
increasingly user-generated social
space:
For the first time, social networks are the contents more used by people, more even porn content:
PornMySpace
Sample in our case of study:
Towards which social filters do the mass media approach the most?
- Fifty newspapers
- From 22 countries (USA, Spain, England, France, Germany, Brazil, Mexico, Canada, Finland, Denmark, Chile, Colombia…)
- Collected from January to June 2007
- Based in a Jay Rosen´s list (“The Best Blogging Newspapers”) and the rest at random
- Each day, the most important article (lead article) was selected for analysis
1º Tagging online (Del.icio.us)2º Social Filters (Digg)3º Personalized Web Services (MyYahoo)4º Track the Buzz and Issues (Technorati)
Results:
Media use social tools for…
- Helping users to tag, save and store- Promoting content among users
- Offering content in a “friendly” way (Netvibes)- Tracking the buzz generated
Media do not use social tools for…
- Involving content in new journalistic projects
- If Media hold a real desire to approximate to the social filters, the civil participation will have more weight than never in the configuration of Agenda Setting
Small ideas…
- Media are more focused on how to place their content in other communities (“spaces” or “places”) than how to obtain valuable answers from them
- Is the way opened a gesture with more symbolism than conviction?
- And on the other hand, placing and to promoting journalistic contents among social filters, can be considered a way to get valuable feedback from the audience? We need projects in this sense
Thanks for your attentionJM [email protected]
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