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THE PPD PROJECTS Pro: One ‘Design with Poetry’ Ciaran McNally B00342434
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Page 1: Ciaran McNally  Pro: One

THE PPD PROJECTS

Pro: One‘Design with Poetry’

Ciaran McNallyB00342434

Page 2: Ciaran McNally  Pro: One

The Brief

Design a piece of work based around a poem of our choice by William Allingham

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Why ‘A Dream’?

EmotiveRelevant

Range of Themes

Open to interpretation

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Initial Concepts

Editorial Spread

Photo story

Film

Cinemagraphs

Page 5: Ciaran McNally  Pro: One

Final Concept

Create a short film using the concept of cinemagraphs with music and ‘A

Dream’ narrated.

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What is a Cinemagraph?

“Cinemagraphs are still photographs in which a minor and repeated movement action occurs.”

Concept created by Jamie Beck and Kevin Burg in early 2011 for New York Fashion week.

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Cinemagraph Characteristics• Animated Gif– Restricted to 256 Colours (low quality)– Very subtle motions

• Usually highly exposed

Page 8: Ciaran McNally  Pro: One

Design Process

Page 9: Ciaran McNally  Pro: One

Storyboards

Storyboard ideas for each of the eight verses

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Constraints of Final Piece• Film based around music and

cinemagraphs

• For display on screen (720p or 1080p?)

• Video bypass the 256 colour restriction on animate gifs

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Test Cinemagraph

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Style

• 19th Century or Contemporary?

• Dark Theme/Scary

• Representative/Avante Garde style shots

• Dark tones in music

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Colour or Black and White?

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Problems faced

Dark shots create a lot of video image noise that shows in animated part of

each shot

Visible Noise

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ConclusionPositives:• Music and narration turned out well• Achieved what I set out to do

Improvements:• Some of the shots could have been

shot better

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Any Questions?