CI - 2015

User-friendly practice growth and management software.

Where we are nowCakeintake.com•Beta release 3/14•80 + users onboarded•80+% conversion rate•5% churn•Avg. LTV 1 yr.•Avg. CPC $50•1,000 + organic visits/mo.

Cakewalk PGM (ALPHA)•Full practice management suite ready to use•Betalist.com traction•100+ potential users via email list•PokitDoc billing API

Market Opportunity

Primary and secondary healthcare + wellness markets•Massage therapy•Spas•Chiropractors•Counseling•Dentists•Misc. Physicians•Acupuncture/Alternative Healthcare

$250+ Billion. 12.1% CAGR 2013-2018No single company market domination.Massive market shift in progress per new ACA laws.

The ProblemLack of easy-to-use and well supported healthcare management software creates inefficiency in healthcare and loss of time and money for practices.

Current Solutions

Various solutions exist in the secondary healthcare market we are targeting. No clear leaders. No simple, all-in-one solution with flexible workflow, great support and great usability.

Practice FusionZoc Doc

Dr. Chrono

http://www.rand.org/pubs/research_reports/RR439.html

Solving the first problem: Getting rid of paper intake.

No clear solution for converting paper-based intake forms into electronic forms.

Cake Intake makes this easy by simply sending us your current intake forms. In 2-3 days a beautiful online form is created that delivers patient data in an easy to work with digital format.

Rather than forcing new patients/clients to print 7-10 paper forms to fill out by hand they simply go to a link like this – https://www.mysecurehealthform.com/monarch-demo

Solving the 2nd problem: a user friendly practice growth and management software solution.

Cakewalk PGM

Features List:Patient record management (built)Appointment scheduling with SMS reminders (SMS reminders pending)SOAP notes (pending)Self-Pay Billing (built)Insurance Billing (pending)Reporting for both patient and practice growth metrics (pending)Easy to use cloud-based format

Revenue ModelPrimary target markets are secondary healthcare/wellness providers (chiropractors, dentists, spas, counselors, alternative medicine providers, various small primary care physicians)

Cake Intake: $30-40 monthly for intake forms w/data management

Pipeline: 10 active clients, 7 post-trial, 25 pre-trial, 18 in-trial

Cakewalk PGM: Pricing model TBD

Marketing & Growth Strategy

Primary growth so far has been by way of organic SEO

Tactics employed:TelemarketingSocial MediaPPC

Tactics not tried yet:TradeshowsDirect MailOutside SalesIndustry magazine ads

Team

Carlos Voltron: Founderhttps://angel.co/cakeintake

David Demarco: Partner

AdvantagesExtensive customer feedback data on what the market wants.

Low churn, high conversion, high LTV, low maintenance subscription model.

Custom built HIPAA compliant server infrastructure.

Cloud-based software that is built on current agile development technologies. Flexibility and low TCO.

Great brand and existing market interest. Proven product to market fit.

Proven marketing methodology.

Core team skillset can be leveraged for in-house growth hacking.

Video testimonial - https://vimeo.com/108541494

ChallengesFounder stretched thin between growth activities and a full-time job.

Not enough working capital for expansion marketing, continued software improvement and support infrastructure.