Churchill’s Magazine Reachout to the affluent over50’smarket · 2013. 5. 14. · Reachout to the affluent over50’smarket A new opportunity to target 57,000 consumers with Churchill’s

Reach out to the affluentover 50’s market

A new opportunity to target 57,000 consumers with Churchill’s Retirement Living Magazine

MEDIALINE are pleased to havesecured this fantastic new opportunity toreach customers and potential customersof Churchill Retirement Living.

• 57,000 copies distributed to Churchill’scustomer base

• Home mailed

• High disposable incomes

• Mainly ABC1 consumers

Retirement Living is a 60 page quality producedglossy magazine published by Churchill Retirement Livingthat covers all aspects of the life changing experience ofliving within one of their retirement apartments on one oftheir fantastic developments.

Churchill’s Retirement Living Magazine

MEDIA LINE LTD 25A HOCKLIFFE ST LEIGHTON BUZZARD BEDFORDSHIRE LU7 0AL

Telephone 01525 383885 Fax 01525 383877 Email [email protected]

Registered in England number 5348357

SEPTEMBER 2012 ISSUE 11 £2.95

NEWS & LIFESTYLE FROM CHURCHILL RETIREMENT LIVING

I N D E P E N D E N C E A N D P E A C E O F M I N D W I T H C H U R C H I L L R E T I R E M E N T L I V I N G

SEPTEMBER 2012 ISSUE 11 £2.95


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20 GREAT BRITONS OVER 60

I N D E P E N D E N C E A N D P E A C E O F M I N D W I T H C H U R C H I L L R E T I R E M E N T L I V I N G


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JANUARY 2012 ISSUE 10 £2.00


gofigure!robin cousins talks

team GB, tropicana

& triple salchows!

move on uphelp moving house

I N d E p E N d E N C E A N d p E A C E O F M I N d W I T H C H U R C H I L L R E T I R E M E N T L I V I N G

simply the

best Churchill wins Gold!

live long & prosper...

keep a fit mind & body

tropicana the passion tour

reader offer

inside


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RETIREMENT LIVING SEPTEMBER 2012 RETIREMENT LIVING SEPTEMBER 2012

Would-be genealogists have never

had it so good thanks to a

proliferation of TV shows,

magazines and websites all tapping into the

public demand for all things ancestral. The

popular TV programme Who Do You Think

You Are? was a fascinating insight as

celebrities including Bruce Forsyth, JK

Rowling and Robin Gibb explored their

ancestry, often with intriguing results. But

you don’t have to be a celebrity to find out

more and there’s a wealth of information

out there to get you started.

Years ago you might have had to rely on a

tenacious nature and impeccable eyesight

as tracing your family tree would have

meant hours of painstaking exploration,

often scouring dusty documents or illegible

microfiche to find out more but, thanks to

modern technology, the clues to the past can

now be found at the press of a button. The

Who Do You Think You Are? magazine, a

spin-off from the TV series, has plenty of tips

and advice on how to get started. Launched

in 2007, it now has 23,000 readers monthly

and editor Sarah Williams describes the

demand for information as ‘big business’

as growing amounts of information goes

online: “It’s still the tip of the iceberg

compared to what’s in the archives but it is a

great starting point.”

Williams regularly hears amazing tales

from people who’ve unearthed interesting

family history: “If you discover an ancestor

had an interesting sounding job it’s now so

easy to research the period online and find

out more.” More recent additions to online

information, such as newspaper reports, add

to the excitement: “You can do a speculative

search, tap in a name and see what happens;

then you get the juicier stories,” says

Williams who identifies two ‘triggers’ to

people researching their families: “The death

of a relative is often when you inherit a box

of treasured objects, or the birth of a child is

It’s a family affair...Delving deep into the past in search of your

ancestry has become an increasingly popular

pastime and researching your family tree has

never been easier. Retirement brings with

it the chance to finally try all those things

you’ve long been meaning to do, so why not

find out now exactly if you’re who you think

you are? Ginetta Vedrickas reports...

Case study: The Johns Family

Heather Johns (pictured right with her parents), from South

London began researching her family history over 20 years

ago to try and find out more on behalf of her mother Wendy

Moorhouse Johns, from Banbury in Oxfordshire. Vintage clothing

store owner Heather explains: “My mother had been fostered

and never knew her real family so I started researching for

her. It was different then, involving painstaking searches at

Somerset House, and it all began with finding my mother’s

birth certificate.” Heather unearthed fascinating detail and,

not only did she reunite Wendy with long-lost half brothers

and sisters, but also discovered some amazing coincidences

with her own life. “I found my great, great grandfather

lived on the exact same spot where I later lived in Brixton.

He ran a market stall selling ice cream and potatoes and

I too started running a market stall there. It was amazing

and I’m still finding out more detail today, although

searching is so much easier now that everything’s online.”

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store owner Heather explains: “My mother had been fostered

her. It was different then, involving painstaking searches at

Somerset House, and it all began with finding my mother’s

birth certificate.” Heather unearthed fascinating detail and,


when you feel you want to pass information

down. But retirement is a great chance to

start a project that perhaps you’ve always

wanted to take up.”

Family history site www.findmypast.co.uk

was the first company to make the

complete birth, marriage and death indexes

for England & Wales available online in

April 2003, winning the Queen’s Award

for Innovation, and it now offers access

to over 750 million records as far back

as 875 AD. You can search for ancestors

among military, census, migration, parish,

education and work records, as well as the

original comprehensive birth, marriage and

death records. The company runs the official

1911 census website for England & Wales in

association with The National Archives.

Debra Chatfield, a family historian, started

www.findmypast.co.uk after buying her first

house: “This is what sparked my interest. It

was a 100-year old cottage lived in by the

same family for generations, with an old

paper mill over the road and I wanted to

find out more about who’d lived there.”

Chatfield agrees that retirement is the

perfect time to start researching your family

tree but she warns: “It can be quite time

consuming and compulsive, it’s like taking

up a new hobby. “

Chatfield discovered some tragic family

history of her own: “I was reading Vera

Brittain’s Testament of Youth at the time and,

although I’d heard stories about my paternal

grandmother from my own mother, I found

my own family contained a similar story to

the book. My grandmother married on

Valentine’s Day, 1918, yet her husband, the

only son in a family of five, died in July of

the same year, just months before the war

finished.” Chatfield never fails to be amazed

by coincidences: “It is incredible just how

many there are. On our forum, I often see

stories similar to my own. I’ve found that I live

within fifteen minutes of where my ancestors

lived and died in a Shoreditch workhouse. It

does change the way you feel and make you

thankful for each day.”

And of course, researching family history is

not just about the dead adds Chatfield: “I’ve

now found second cousins who I’d never

met, who have introduced me to another

part of the family in the US. I’ve got a lot of

old photos and was able to scan and email

them, so that a 70-year old man in the US,

whose father had emigrated, was able to see

a picture of his grandmother for the very first

time. It’s amazing how far we’ve come.”

family tree

family tree

only son in a family of five, died in July of

the same year, just months before the war

finished.” Chatfield never fails to be amazed

by coincidences: “It is incredible just how

many there are. On our forum, I often see

stories similar to my own. I’ve found that I live

within fifteen minutes of where my ancestors

lived and died in a Shoreditch workhouse. It

does change the way you feel and make you

And of course, researching family history is



met, who have introduced me to another met, who have introduced me to another

part of the family in the US. I’ve got a lot of

old photos and was able to scan and email

them, so that a 70-year old man in the US,

whose father had emigrated, was able to see

a picture of his grandmother for the very first



met, who have introduced me to another

’’

’’

You can tap in a name and see what happens; then you get the juicier stories...

now be found at the press of a button. The

magazine, a

spin-off from the TV series, has plenty of tips

and advice on how to get started. Launched

in 2007, it now has 23,000 readers monthly

and editor Sarah Williams describes the

demand for information as ‘big business’

as growing amounts of information goes

online: “It’s still the tip of the iceberg

compared to what’s in the archives but it is a

great starting point.”

Williams regularly hears amazing tales

from people who’ve unearthed interesting

family history: “If you discover an ancestor

had an interesting sounding job it’s now so

easy to research the period online and find

out more.” More recent additions to online

information, such as newspaper reports, add

to the excitement: “You can do a speculative



with her own life. “I found my great, great grandfather

lived on the exact same spot where I later lived in Brixton.

He ran a market stall selling ice cream and potatoes and



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The South West county of Dorset is a rich and multi-layered landscape, home to the bustling resorts of Bournemouth and Poole with their many attractions and activities, charming market towns and villages and miles of beautiful, unspoilt countryside waiting to be explored. Over half the county is designated as an Area of Outstanding Natural Beauty and three-quarters of its coastline is a World Heritage Site that features breathtaking scenery including Lulworth Cove, Chesil Beach and Durdle Door.

…relaxing…The beautiful coastal town of Bournemouth is the county’s largest town and is renowned for its seven miles of Blue Flag award-winning beaches with stunning views of the Isles of Wight and Purbeck, perfect for relaxing in a deck-chair, strolling along the traditional seaside piers or enjoying the breathtaking coastline from a traditional beach hut.

The pedestrianised town centre has an eclectic mix of shops, boutiques, restaurants and cafés and is set against the backdrop of the town’s award-winning Victorian gardens which play host to many events and attractions during the summer months.Osbourne Lodge is a beautiful development of 54 one and two-bedroom retirement apartments, ideally located between Bournemouth town centre and the thriving shopping area of Westbourne, where you will find a good range of essential amenities

alongside a variety of independent stores, cafés and restaurants.To the east of Bournemouth is the popular suburb of Southbourne with its traditional shopping area, woodland walk and golden sandy beaches. Set on the cliff top above these beaches, Dean Lodge holds an enviable position offering spectacular views across Bournemouth Bay and towards the Isle of Wight.

…exploring…This brand new development of 42 one and two-bedroom retirement apartments is ideally located for the main shopping area of Southbourne, Southbourne Grove, a traditional high street with some independent and individual shops.

Leading from the Southbourne Grove shops to the cliff top is Fisherman’s Walk, a Green Flag Award winning woodland walk with a nature trail, formal walled garden with ornamental pond and a bandstand which is used for regular events throughout the year.The Fisherman’s Walk Cliff Railway, a funicular railway which runs between the cliff top coastal road and the promenade and beach, provides very easy access to Southbourne’s Blue Flag beach from which it is possible to reach the beaches at Boscombe and Bournemouth.Dean Lodge is ideally placed for exploring the surrounding area, which includes the Hengistbury Head headland and Nature Reserve and the small Saxon town of Christchurch with castle ruins, a beautiful 11th Century Priory and Quay overlooking the natural harbour.

Dorset delights

…scenery…Enjoying a unique setting in the heart of the Blackmore Vale countryside is the town of Gillingham, the most northerly town in the county. Much of the area was the inspiration for Thomas Hardy’s ‘Wessex’, the setting of many of his novels, and Gillingham was famously used in his novel Jude the Obscure.

Royal Lodge is a delightful development of 35 one and two-bedroom retirement apartments which is ideally located on the edge of the High Street, within easy reach of the local shops and essential amenities.Nearby is the famous National Trust house and gardens at Stourhead with the associated walking, bridleways and cycling paths from Stourhead village through the actively managed woods all the way to Alfred’s Tower and beyond.

…historyClose to the historic market town of Wimborne is another National Trust property, the elegant country mansion of Kingston Lacy, set in attractive, formal gardens and extensive parkland. This striking 17th-century house is noted for its lavish interiors and outstanding art collection, whilst outside you can stroll across the beautiful lawns towards the restored Japanese tea garden.

Wimborne itself is an enticing blend of old and new, where modern stores and independent boutiques sit side by side in hidden courtyards and pedestrianised squares. The town is dominated by the beautiful Wimborne Minster, a Saxon Church with Norman and Gothic architecture, set on a serene green.The town is also home to the Tivoli Theatre, a 1930s art deco cinema; the Priest’s House Museum with its tranquil walled garden; the charming Wimborne Model Town depicting 1950s Wimborne and Walford Mill Crafts showcasing contemporary crafts.

Well-located on the edge of the town centre and ideally placed to enjoy the unique charm of Wimborne, Bennett Lodge is a brand new development of 30 one and two-bedroom apartments which is due to launch in April 2013.

To find out more about any of these developments, where you could be enjoying a new lifestyle in your retirement, please call 0800 988 0786 or visit www.churchillretirement.co.uk.

Wimborne itself is an enticing blend of old and new, where modern

perfect for…

Bournemouth Pier, Bournemouth

Blackmore Vale, North Dorset

Cranborne, Near Wimborne

The River Stour, Wimborne Christchurch Harbour

dorset in focus

dorset in focus

20% aged 45-59 65% Female45% aged 60-70 35% Male35% aged 70 plus

Churchill Retirement Living Profile

ABOUT CHURCHILL RETIREMENT LIVINGChurchill Retirement Living is one of the UK’s market leadersproviding retirement apartments for the ever growing greymarket. Churchill currently have over 30 developments across the midlands and south of the UK for sale, with further launchesplanned over the coming months. Detailed below are someof the main benefits in buying a Churchill property.

• Helps reduce anxieties and worries experienced bymany elderly people by providing safety, security andreducing management and maintenance concerns

• Provides companionship and a community whichhelps to reduce isolation and loneliness

• Are well located in relation to shops and otheressential services, being within easy walking distancewhich can reduce the worry of depending on a car

• Helps maintain an independent lifestyle; and

• Helps maintain health and general well-being

ABOUT RETIREMENT LIVING MAGAZINEThe magazine covers a wide variety of interesting topicssuch as news on new developments and keeping activein later life. It is also a good lifestyle read on subjectmatter such as health and interior design along withcompetitions and brain teasers.

THE DISTRIBUTIONChurchill Retirement Living’s database expands monthon month and the magazine is now going to be homemailed to 57,000 homes who have enquired aboutChurchill’s retirement developments, as well as theresidents of the properties.

Churchill’s key profiling is totarget consumers that areclose to retirement or havealready retired and areconsidering a move to aretirement property. Themagazine will also providethis potential audience with a feel for retirementliving within a Churchillretirement developmentalong with explaining thebenefits.

RATE CARDFull page . . . . . £1395 Half page . . . . . £750Back cover. . . . n/a Inside covers . . £1450DPS . . . . . . . . . £2395 Adv spread . . . £2395

Loose inserts 1-5 grams . . . £40 / 0006-10 grams . . £41-£45 / 00011 grams + . . £POAMin test 40k

Agency commission @ 10%

CONTACTFor more information please contact:Nicky Lane | [email protected] 383885 | 07956 107882

Annie [email protected] 854661

Su [email protected] 383877





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JUNE 2011 ISSUE 9 £2.00


win£1,000in our free prize draw

choosetocruisea look atcruise holidays

that’s life!challengingthe myths ofretirementliving

Fiona Castle talks about continuingher late husband’s charity work

dedication’s what you need...I N D E P E N D E N C E A N D S A F E T Y W I T H C H U R C H I L L R E T I R E M E N T L I V I N G






















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Churchill’s Magazine Reachout to the affluent over50’smarket · 2013. 5. 14. · Reachout to the affluent over50’smarket A new opportunity to target 57,000 consumers with Churchill’s

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