Churchill, Gilbert A., Jr, A Paradigm for Developing Better Measures of Marketing Constructs , Journal of Marketing Research, 16:1 (1979:Feb.) p.64
Churchill, Gilbert a. - A Paradigm for Developing Better Measures of Marketing Constructs
Oct 01, 2015
A Paradigm for Developing Better Measures of Marketing Constructs - Gilbert Churchill
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Churchill, Gilbert A., Jr, A Paradigm for Developing Better Measures of Marketing Constructs , Journal of Marketing Research, 16:1 (1979:Feb.) p.64
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