Churchill 1979 a Paradigm for Developing Better Measures of Marketing Constructs

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A paradigm for developing better measures of marketing constructsGilbert A Churchill JrJMR, Journal of Marketing Research (pre-1986); Feb 1979; 16, 000001; ABI/INFORM Globalpg. 64

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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