Church Social Media Structuring & Ministry

Delivered at Next Level School of Ministry and Leadership, Global

Impact Church

July 20, 2016

1. Foundational Principles

2. Social Media Objectives

3. Developing a Social Media

Structure

4. Developing a Social Media

Ministry Team

3

Four sections:

4

“Just as the opinions of the last

generation were shaped by

television, radio and

newspapers; the ideologies,

language, attitudes, culture

and knowledge base of this

generation will be shaped

by social media.”

Subomi Plumptre

5

"In the last 5 years, our 18-

35 year old audience has

shrunk by 50%." MTV

6

“Today’s younger and middle-aged

audience seems unlikely to ever

match the avid news interest of the

generations they will replace, even

as they enthusiastically transition to

the Internet as their principal source

of news.” Andy Kohut, Founding

Director of the Pew Research

Centre, Washington, DC

7

“Parents and peers play a much

greater role than media in how

teenagers’ moral values around

sexuality develop over time. When

information from parents or schools is

lacking, media may become the only

source of information on sexuality.”

Researcher, Christopher Ferguson of

the Stetson University

8

More foundational principles at

www.slideshare.net/subomiplu

mptre/social-media-the-church

9

10

11

Before you set up a social media unit in your church, define your social media objectives.

Evangelism

Ministry

Promotion

1

2 3

12

1. Evangelism

Content Amplification

Counselling Referral

1 2

3 4

2

3

4

1

13

2. Ministry

Counsellors with large hearts

Availability & urgency

Knowledge resources

Referrals

14

a. Counsellors

Understanding

Patience

Maturity

1

2 3

15

b. Availability & urgency

Speedy response

Optimum number of counsellors

1

2

16

c. Knowledge resources

Mine your own resources

Use 3rd party resources

1

2

17

d. Referrals

Be willing to refer people.

For ministry, the ultimate goal

isn't to bring people to your

church. It is to transform lives.

18

3. Promotion

Excellent graphics

Promotions budget

1

2

Category Recommended minimum

daily budget for a

nationwide campaign

Facebook post promotion $50

Facebook page promotion $100

Twitter page/post

promotion

$100

Google/YouTube

promotion

$100

LinkedIn post promotion $50

19

3. Promotion contd.

20

Strategy development Ideas, strategy, structure, plans,

resource allocation, policy

documents

Content development Scripting, curation, editing,

adaptation

Production Graphic design, video

development, photography

Community/Project

management

Task management, advertising,

analytics, community relations

Web management Web design, web updates

21

a. Put in place critical HR functions

HR Industry standard monthly

remuneration

Senior strategist/Content

developer

$900

Editor/Admin $150

Community/Project

manager

$1,500

Web master $750

Graphic designer $750

22

b. Competence matters. Value the true worth of your volunteers even if they donate their time.

c. Develop a social media

policy document

23

d. Develop social media

calendars. Some samples:

http://subomiplumptre.com/sm-

content-calendar/

http://subomiplumptre.com/sm-

implementation-plan/

24

25

26

a. Identify your counsellors

Empathy

Understanding

Exposure

Maturity Wisdom

Effective communication via technology

Confidentiality 1

2

3

4 5

6

7

27

b. Develop a counselling protocol document

28

c. Collate your resources and referral platforms

29

d. Set up a dedicated Whatsapp number and email account. Man them.

30

e. Develop a Whatsapp group

31

f. Report/review your cases for accountability

32

g. Identify trends and recurrent needs

33

h. Meet to share best practices, lessons and testimonials

34

i. Share reports with the lead Pastor

Contact me