Chuck E Cheese's - Solution Marketing Case Study

• 1. ChuckE.CheesesSara Sigel & Gordon Alemao

2. Chuck E. CheeseSolution Marketing 3. Solution Marketing AnalysisCompletenessPeople / Users4Process 2Content / Information 5Technology: Hardware and software 3Services and Support2StrategyDifferentiated Offering 3Partners: Tech, Apps, and Content 4Partner-Friendly Business Model 5 4. People and User Fit4Offers convenient, one-stop parties.Customers not looking for high quality.Mass appeal to busy parents. 5. Process / Service 2 Food oriented. Expensive.Lack of staff training. 6. Content 5Interactive games.Music.Other kids.Food.Play equipment. 7. Technology2Frequent equipment failures. Reinvent the wheel with copycat games. 8. Differentiated Offering3 Crowded space.Competes with amusement parks, arcades,free playgrounds, and other indoor playspaces. 9. Partner-Friendly4/5Purell / Dreamworks / Lowes Schools / Teachers / Parents 10. Solution? Party Scene. 28KidsStimuli everywhere! AdultsIts so easy! 11. ResourcesChuck E Cheese Official WebsiteAbout, Promotions, Content, TechnologyBlogs, i.e. Insidepizza.blogspot.comProcess, Staff, Service, SupportYelp.com, Customer ReviewsCost, Technology, Staff, ProcessCompetitors Official WebsitesDifferentiated Offerings, Cost, Service 12. Sara SigelBoston Startup School, [email protected]/in/SaraSigelGordon Alemao Boston Startup School, Marketing @GCAlemao LinkedIn.com/in/GCAlemao