Christy Tanner - TV makes you smarter 11 4-11 final

TV MAKES YOU SMARTERHow technology is changing entertainmentNovember 4, 2011

@christytannerChristy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile

Tweet your answers to @christytanner

QUESTION #1:WHAT’S YOUR FAVORITE NEW SHOW?

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3HOMELAND

WHAT’S TVGUIDE.COM USERS’ FAVORITE NEW SHOW?

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#1 new show

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

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#2 new show


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#3 new show


WHAT’S MASHABLE MEDIA SUMMIT ATTENDEES’ FAVORITE NEW SHOW?

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Source: Survey of Mashable Media Summit Attendees

TIE!

New Girl

Up AllNight

HOW IS TECHNOLOGY CHANGING ENTERTAINMENT?

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#1: Second Screen = Mass Market#2: Ways to watch = Growing options

#3: Great shows = More than ever

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Sources: Nielsen Q1 2011 Mobile Connected Devices Report, TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants

#1:Second Screen = Mass Market

70%*

*70% of tablet owners, 68% of smartphone owners and 67% of all TVGuide.com users use second screen devices while watching TV

New apps launch every day

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It’s hard to keep trackABC

ABC Player

ABC News

Jimmy Kimmel Live

ABC Video Bookstore

AMC

AMC Mobile (iPhone only)

Breaking Bad

Mad Men Cocktail Culture (iPhone only)

The Walking Dead

CBS

Fall Preview

CBS News

CBS Sports Pro Football

CBS Sports for iPad

The Amazing Race

48 Hours Mystery

Num3ers

Comedy Central

Comedy Central (iPhone only)

The Word Colbert Report

South Park Avatar Creator

The CW

The CW Full Episodes

Nikita Spy Training

The Vampire Diaries (iPhone only)

Discovery

Discovery Channel HD

Discovery Channel Cannon Challenge

Ultimate Sharks

MythBusters

Deadliest Catch (iPhone only)

E!

E! Online (iPhone only)

FOXFox News for IpadFox Business for iPadTerra NovaThe Cleveland ShowHouse M.D.BonesFamily Guy (iPhone only)Glee FXSons of AnarchyAmerican Horror StoryIt's Always Sunny in Philadelphia (iPhone only)HGTVHGTVtoGOHBOHBO GoBand of BrothersBig LoveBoardwalk EmpireBored to DeathCapadociaCarnivaleCurb Your EnthusiasmDeadwoodEastbound and DownEnlightenedGame of ThronesGeneration KillJohn AdamsLife and Times of TimLittle Britain USARomeSex and the CityReal Time with Bill MaharSix Feet UnderSopranosTremeTrue BloodThe Wire

MTVMTVWatchWithJersey ShoreReal World: San DiegoAwkward.Death ValleyRidiculousnessCuff'dTeen MomWhen I Was 17I Used to be FatNBCNBCTour de France All AccessNBC Sports Talk for iPadNBC LiveNBC Nightly NewsThe Royal Wedding by NBCCNBC Real-TimeToday for iPadThe Thing: Flame ThrowerTelemundo NovelasBurn Notice Graphic NovelOxygenLiveWWE Tough EnoughBravo NowTop Chef Foodie FightShowtimeSHO SocialWeedsThe Big CHouse of LiesHomelandDexterThe BorgiasCalifornicationEpisodesGigolosNurse JackieThe Real L WordShamelessThe TudorsWeb Therapy

TLCTLC Network (iPhone only)Social TV AppsMisoi.TVTap TVTV Dailyyap.TVGetGlueIntoNowTunerFishTrendrrPhiloThe ChannerOther TV AppsCrackleZap2It (What's On?)Time Warner CableVerizon FiosAOL TVEW's Must ListPeopleTV.comIMDbBuddyTVXfinityHulu+

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Users have embraced TVGuide.com’s second screen products

Sources: TVGuide.com Mobile App User Survey; July 2011; 1,429 participants & Flurry Analytics through September 2011

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Home91%

Other9%

TVGuide.com apps:

• 5M installs & 1.5M monthly active users

• 40% increase in engagement YOY

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5Mcheck ins

60+sponsors

Social activity on TVGuide.com has exploded in the past year

… and advertiser support has surged

Source: TVGuide.com Internal Reporting

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Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants19

“the ‘oh SH*T’ moments”

“to keep my faves on the air”

“feeling connected”

#2: Ways to watch = Growing options

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Fans have 1 zillion ways to watch

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“I don’t want to miss anything”

“It feels like work”

85% want a personalized TV Guide

Source: TV Guide TV Team Panel Survey, February 2011, 3,460 respondents22

Over 400,000 users have Watchlists

2323

Source: TVGuide .com Internal Reporting

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Your Watchlist showcases your friends’ Facebook favorites

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… and lets you see official Tweets

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Celebs are giving us their Watchlists

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Top new shows in Watchlists correlate with ratings

Social Power Rankings spotlight users

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“It’s better to be a TV fan now

more than ever before”


52%

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“This season is better than last year”


36%

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Fans are watching more TV

32Source: TVGuide.com Fall 2011 TV User Survey, August 2011;

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2010 2011

% who watch 30+ hours per week


93% watch live TV

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55% watch online


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27% will buy a tablet in the next year


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19% will pay more for content


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HOW IS TECHNOLOGY CHANGING ENTERTAINMENT?

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#1: Second Screen = Mass Market#2: Ways to watch = Growing options


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HOW HAS TV MADE FANS SMARTER?

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They bend time to their will

41Source: TVGuide.com Fall 2011 TV User Survey, August 2011;

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2010 2011

% who watch 30+ hours per week

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Tweet your answers to @christytanner

QUESTION #2:How has TV made YOU smarter?

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Our users have forced us to be smarter

You solved my problem.”

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“I was wondering how to keep track of all the new shows …

WHAT’S THE GREATEST CHALLENGE FOR MEDIA & JOURNALISM?

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THERE WILL ALWAYS BE NEW

“PROBLEMS”

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@christytannerChristy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile

THANK YOU

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Christy Tanner - TV makes you smarter 11 4-11 final

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