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- MSc Candidate in Digital Marketing at NYU, expected graduation May 2016
- 5 Years CPG, retail, and e-commerce experience
- Social media enthusiast versed in social listening, and developing turn-key influencer programs for consumer acquisition
- Hobbies: Travel, Cooking, Volleyball, Lego Collecting
Brand Marketing & Strategy
Agency Partners Search
Labellium
TV/Print: Publicis Group
McCann
PR: Blue Sky
Communications
Content Youtube
Microsoft Xbox Demand Media
ExpoTV Break
Digital Moxie
ZenithOptimedia Code & Theory
Universal McCann Bizarre Voice
BzzAgents StartSampling Walmart.com
Where Have I Worked? Who Am I?
Oudavanh.com website Instagram
Twitter Pinterest
Foodspotter
Olia Digital Campaign Color Connection Live Chat
New Fructis Campaign Display
Drive to Buy Email
Content Campaigns Mobile Optimization
Content Videos
L’Oreal/Garnier
PERSONAL
Artis Brush
Digital Marketing SEO & Display
Customer Service Social Media Listening PR Influencer Strategy
Retail Marketing
UBER
Brand Ambassador Lead Generation
Lifestyle Partnership
Artis Brush is a start-up luxury makeup brush company launched in 2014. As brand marketing and development manager I developed and created turn-key integrated marketing solutions to increase brand awareness, ignite conversation online and offline, and drive conversion. Key Responsibilities: - Managed all digital and social media properties: Website maintenance & revamp, Google Adwords/Analytics, Social Media:
Instagram, Facebook, Twitter, YouTube, Pinterest, Periscope - Initiated social listening tool, Sysomos Heartbeat, to monitor, track, and manage real time conversations with potential and
current customers, influencers, and makeup artists. - Monthly marketing analysis and sales impact utilizing available tools: Sysomos, Google Analytics, Squarespace - Spearheaded influencer program targeting professional makeup-artists, lifestyle bloggers, and press
Results: - July 2015 Most Technology Creative Award – Neiman Marcus, Periscope, Fall Beauty Preview - Social Media: Instagram (+176%), Twitter (+86%) , and Facebook (+48%) - Website revamp (April 2015) since inception increase in traffic +80%, bounce rate decrease (22% vs 38%) - Sales increase +92% Year-to-Date (August) on www.artisbrush.com
ARTIS BRUSH – MARKETING & DEVELOPMENT
I worked on the Uber NYC marketing department supporting research, business development, and experiential initiatives. Key Responsibilities: - Lead generation and market research intiative targeting competitive drivers (Lyft, Dial7, UTOG) to
understand recruitment strategies and tactics including; compensation, benefits, and application process. Campaign resulted
- Managed digital display and search campaign using Google AdWords to combat new competitive entrants
- Executed Uber Ice Cream Event by partnering with Mister Softee trucks and offering ice cream on demand to Uber customers
Results - Lead generation of 138 new driver contacts, and 80% conversion during six month period. - “Drive with Uber” search and display campaign resulted in .40% CTR (vs .32% prior campaign) - Uber Ice Cream resulted in 220 engagements, and over 1200 social media impressions for one day
event
UBER – LEAD GENERATION & EXPERIENTAL
I spearheaded the three phase digital strategy of Garnier Olia driving consideration, evaluation, buy, and advocacy. Phase one: Introduction, Phase two: Retail Maximization, Phase three: Testimonial Campaign “Women Are Talking” that resulted in 1st half profit of $8 million dollars and 3.5% market share Key Responsibilities: - Briefed Publicis and Moxie on digital vision and QA of all deliverables (Microsite, Social Strategy, Displays) - Key partner with Walmart.com to support “Walmart Moms” influencer program through product sampling - Oversaw Garnier Olia “Women Are Talking” content and engagement production and strategy
Microsite & Display Ecommerce & Sampling Content, Social and Engagement
GARNIER OLIA DIGITAL PRODUCT LAUNCH
COLOR CONNECTION DIGITAL HAIRCOLOR I project managed the Color Connection platform, the goto site for anything haircolor from education, diagnostic, aspiration and inspiration. Worked directly with Moxie agency, brand marketing, and technical teams on content, creative, wireframes, and QA. This project resulted in increase of user time spent by 300% versus Garnier website with ability to connect consumers to latest news in haircolor and content. Key Responsibilities: - Managed and supervised full aspect of Color Connection from conception to execution - Partnered with cross functional team to generate content and diagnostic tools - Piloted L’Oreal’s first LiveChat program, an interactive consultation services to address visitors questions
Landing Page Trends/Videos/How Tos LiveChat
NEW GARNIER FRUCTIS DIGITAL Bring a step change in quality and equity of New Garnier Fructis, leveraging brand positioning and passion points of Millennial target Key Responsibilities: - Briefed agency partners to design creative elements, and set up refreshed “music” content - Partnered with RollingStone to create “Do You Want to Be a Rock & Roll Star?” and “Women Who Rock” Contest - Provided copy, education, user experience suggestions, and several rounds of feedback to agency and IT.
Product Info
Engagement Content
Music Platform
Green Initiatives
PRODUCT DISPLAY BANNERS
Learn More How To Videos Diagnostic
In support of product launches I briefed, delivered assets, and provided copy to creative agency, in the creation of standard display banners to drive product relevancy, education, and engagement on new products and content
RETAIL PARTNERSHIPS AND ECOMMERCE
Walmart Partnership/Sampling Drive to Ecommerce Geo Targeted Ads
I spearheaded the drive to buy strategy through retailer partnerships, homepage takeovers, microsites, banners, and geo targeted ads. I was selected as main point of contact for brand marketing between retailer and agency, ensuring that all deliverables were QA, trafficked to meet timeline.
EMAIL CAMPAIGNS
Product Focus Seasonal & Contests Diagnostic & Tools
Led year-round email efforts to drive product information, loyalty initiatives, video content, and tools, interfacing with with agencies in providing messaging, feedback, and QA in the pre and post deployment phases.
CONTENT CAMPAIGNS
“Earth Month” Rock&Roll Star There’s A Better Way
Oversaw brand equity generating campaigns to support new product launches, communication platform, and brand sponsorships.
MOBILE OPTIMIZED
On the Go “Mobile Launch”
Shade Selector Mobile Product Reviews
Digital lead for mobile optimization tasked with reviewing wire frames, UX, optimizing deliverables, and streamlining copy and assets.
CONTENT AND VIDEO PARTNERS
Interfaced with video and content, agencies by providing briefs, manage fulfillment, and deliver legal reviewed copy, before program implementation.
Product video reviews Social Influencers
Long form video
Mobile Offers Social Sampling App
VIDEO ARCHIVE
h"p://bit.ly/1rPIMlO
h"p://bit.ly/1pPCPIe
Connecting With Color
Commercials
http://bit.ly/1iB4FEa
Hair How To
http://bit.ly/R4fTVB
http://bit.ly/1mekXkk
http://bit.ly/1fQZCtu “There’s A Better Way”
http://bit.ly/1iJPibF
Product Reviews - ExpoTV
• Chris is a native Minnesotan and an avid brand marketer in New York City with a passion for the marriage of brand and digital strategy and digital/tech innovation. He has worked in a wide range of industries and retail channels including: Artis Brush, Uber, L’Oreal, Garnier, SoftSheen-Carson, Redken, Purology, Apple, GlaxoSmithKline, Chipotle, Macy’s, and Target Corp. He is currently seeking opportunities that will leverage his background in CPG and Retail with the ever-changing landscape of Digital.
• Chris received his B.S.B in Marketing and Entrepreneurial Management at University of Minnesota’s Carlson School of Management. During his undergrad, he served as President of the Business Associate of Multi-Cultural Students, Vice President of Marketing for Sigma Lambda Beta Fraternity, Vice President of the Asian Student Union, where he led all marketing and advertising efforts aimed to increase membership and retention rates and provide students with new engaging topics, events, and experiences.
• In his spare time, Chris is a recent pet parent, NYC foodie, startup enthusiast, and lego collector. Current projects include developing his puppy’s instagram account (@coopers_bloopers), and plotting his next big travel adventure.
ABOUT CHRIS OUDAVANH
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