Christmas Campaign research 2015 · video campaign. The copy of the advertising campaign line is mostly about the old design idea of the magical Christmas style campaign, using the

ChristmasCampaignresearch2015 These are my campaign research for each of the following advertising campaign. 1. Supermarket – Asda 2. Charity – Thebiggive.org.uk 3. Retail chain – Boots 4. Service – British Gas First of all the supermarket Christmas advertising I picked is Asda, and the objective’s strengths of this advertising is making the video a celebration in each specific points like in the and attention on the video next the subject. The weakness of the video is abet to bland from the colours used in the video and the lighting effect, is a simple idea for the advertising, nothing special or any spark of the advertising.

The proposition of the video is showing that Asda is making the customer to shop in Asda if you want a party like Asda in the advertising, so it showing that you can party and celebrate similarly showing at Asda. The copy of the advertising is not very interesting to me and the design of the video is to plane, but I guess is for more family orientated approached to the advertising and the target market is for the family points. The tone of voice of the advertising is very interesting using the pop up words to show the moving of the video and the subject what are they doing to associated with it.

This range of the media is mostly a television advertising but is can be watched online from social media and other link website to catch the audience especially family members. The seasonal approach of the campaign is a little different from their original advertising approach but just the music and the video editing from the advertising other than that is feel of the campaign is pretty much the same to me. The second Christmas campaign is the Thebiggive.org.uk, the objective’s strength of the advertising is the donation approach of the campaign to help the unknown people to get a good Christmas and help to care the people having a rough times. The proposition of the brand is to create a massive online match funding campaign and impact the ones who needs to most and the donations will support the aids.

The copy of the advertising campaign is different to other campaign I am researching because of the donation approach and it is a charity campaign compare to like supermarket Christmas campaign is all about party and having fun, this other hand is giving the better of other and help to supports people who needs the most. The strategy idea is create donation challenger to earn and making aim to approach the x amount of donation to reach by, I think this is a great way to keep the challenge interesting to aim at so they are something to reach for the donation and the funding can make it easy way to do campaigns. The target market for this advertising campaign is mostly aim at the charity and giving type people around but you can donate yourself so you is mostly for everyone who is interested donating to others with good heart. The range of the media they use for the campaign is on website and web advertising around social media and the sometime using video or word of mouth on the streets to help the campaign to making people aware of the campaign and the billboards around shopping centres. The seasonal does not affect much to the campaign as normal day they do the same approach as the entire donation and this can keep the idea same for all people who know the process of the campaign and the way of the supports still remains.

The third Christmas campaign I picked is boots campaign, I like this way something boots make campaign for the festive approach. There objective strengths of the campaign are making the advertising like a magical town idea to make the videos open to all ages, especially young purples because of the boost are started to target young purple are they are self-conscious in there looks and this is a great way to create a profitable market.

The proposition of the brand of the advertising campaign is to make customer thing that they are buying magical products and as a gift, your are sending something special present for your family’s or love ones. Is it mostly like a psychological meaning from the action to the idea and the approach for the video campaign. The copy of the advertising campaign line is mostly about the old design idea of the magical Christmas style campaign, using the hashtag to make this campaign a little more modern for social media links, this can create and easy link to other customers especially young audience and the family’s points. The strategy of the campaign is very well put together by create the magical approach so younger audience feels the Christmas festive design idea and the for older audience is probably remind them as they were younger to have that special feeling like a Christmas day arrived in the morning opening presents. The tone of voice of the campaign is mostly a television advertising because of the size of the video because if this advertising is on a quick ad on a Smartphone or any portable device it will not capture the story of the campaign and the lengthy style of the video is not very well design for quick glance approach. The seasonal effect for boots advertising is very different to there regular advertising, where regular is a lot more about product placement and the uses of the product itself and the Christmas campaigns is about gifting and festive way for the Christmas month.

And the final Christmas campaign I looked at is British Gas, the objective strength of the campaign showing the characteristic in the video and the warmth feel from the product into the video, this keep the audience of what would they feel if you use there service.

The proposition of the brand is to promote their range of service they offer and with this in mind, this can translate to the Christmas festive and get warm housing for Christmas. I like this idea of the animated characters to create the family or other gather like in a home scenario, this can point at many family around the UK and can be easy to sell the product. The copy of the campaign line is not much different to other advertising campaign, just been used the same media like animation and hash tagging to keep the future and more modern. The target market is mostly aiming at the family household, because they design of the video where the animated is echoing like a real family. The tone of voice of the advertising campaign is meant to be calm and collective to the audience because the advertising is a service, to create an approachable effect. The range of media they used in the campaign is mostly on the television and there website, they all have a Christmas festive approach to all the advertising in the campaign. The seasonal effect of the campaign is not much different to the advertising they use to in the original, they used the same concept with family audience in mind.