Christmas 2014 review: Best of beauty packaging

P AC K AG I N G

BESTT H E

o f

2best of packaging

© Copyright True Story. December 2014Once Upon A Christmas

BauBlE gifTs

S u S p E n D E D i n ST y l EmoltoN browN

steAmCreAm

bIte

leIGhtoN deNNy

99 hAIr bANdz

toPshoP

soAP & Glory

fresh

l’oCCItANe

jACK wIlls

the body shoP

jo mAloNe

thIs worKs

3best of packaging

© Copyright True Story. December 2014Once Upon A Christmas

CraCkEr gifTs

p a r T y p o p

ClArINs

mAvAlA

PhIlIP KINGsley

tory burCh

lANCÔme

sPACe N K

sPACe N K

No7

4best of packaging

© Copyright True Story. December 2014Once Upon A Christmas

CHrisTmas CounTdown

a D v E n T T w i ST

5best of packaging

© Copyright True Story. December 2014Once Upon A Christmas

ExClusivEly ExquisiTE

l i m T E D E D i T i o n S

burberry

stIlA

jeAN PAul GAultIer

dIor

ChrIstIAN louboutIN

estÉe lAuder

GuerlAIN

sloANe stAtIoNery

CrÈme de lA mer

6best of packaging

© Copyright True Story. December 2014Once Upon A Christmas

TExTurEd & TaCTilE

r u g g E D C h a r mAesoP

bobbI browN

CrAte & bArrel

CrAte & bArrel

oyshostIlA

lINNeAs lIGhts

7best of packaging

© Copyright True Story. December 2014Once Upon A Christmas

Colour & illusTraTion

S w E E T S C r i B B l E S

CAth KIdstoN

suPer foods

dIPtyque

mulberry

l’oCCItANe

bIrChbox

stIlA

buxom

hAmleys

G woNder

G woNder

G woNder

G woNder

NutellA

Net-A-Porterburberry

ANthroPoloGIe

jo mAloNe

8best of packaging

© Copyright True Story. December 2014Once Upon A Christmas

monograms & pErsonalisaTion

p E r S o n a l To u C h

9best of packaging

© Copyright True Story. December 2014Once Upon A Christmas

Colourful & Cool

Q u i r k y C h r i ST m a S

lush

PAul frANK

the CoNrAN shoP

the body shoP

hArvey NIChols

CIAtÉdebeNhAms

lAKelANd

sePhorAPedlArs

boots

10best of packaging

© Copyright True Story. December 2014Once Upon A Christmas

if you’d like to know more about anything in this report, or you’d like to request a copy of our ‘once upon a Christmas’ complete retail review, please contact...

Jayne Mayled [email protected] Carrie Eames [email protected]

ruddington manor manor park ruddington ng11 6Hd +44 (0)115 984 4200 www.truestory.uk.com

True Story is a trading name of True Design Ltd. Registered in England and Wales No. 3310200. Registered Office: As address. VAT No. 974 8525 70