Christmas 2009 Concept Deck December 3rd, 2008
Dec 16, 2015
Founded Acquired by Dynamic Confections Maxfield Candy Company 1946 1993Kencraft 1969 1994 Dynamic Chocolates 1989 1999House of Brussels 1983 2006Bogdon Candy Company 1945 2007
• Manufacturing, distribution and storage space = 325,000 square feet**Salt Lake City, UT **Vancouver, BC **Alpine, UT **Kansas City, MO
• 10 chocolate (enrobing and molding) lines and 15 candy lines • In-house creative staff• More than 105 years of food science experience. In-house PhD Food Scientist, dedicated to product R&D.Diverse product capabilities
• Chocolates (enrobed, molded and assorted)• Novelty chocolates (chocolate sandwiches, fudge, crème sticks)• Hard candies (hand-decorated candy canes, reception sticks)• Drinking Chocolate• Chocolate shavings and dessert cups• Handcrafted icing decorations
Wrapping and bag capabilities• Individual twist wrap• Foil tuck and fold• Bars from 6 grams to 200 grams• Flow and fin sealed (with or without sleeve)• Bagging (e.g., stand-up bags)
• DSD and DC distribution capabilities• Strong track record in branded and private label programs
Dynamic Confections Overview
Dynamic Confections is a Top 15 NA chocolate manufacturer and a Top 100 global confections company
Mrs. Fields Brand Power
Mrs. Fields Fresh-Bake ShopsOver 300 U.S. Locations
Close to 100 International Locations13 Canadian Locations
$165 mm in total Brand Sales
• 94% Average consumer brand awareness in the U.S.
• Mrs. Fields is $165 million brand (franchise stores, catalog gifting, branded retail, licensing)
• Consumer Target: Women with children, ages 30-59, college educated, HHI $60K, cross-shopper
• Brand equity around:• American tradition since 1977 • Quality• Heritage• Gourmet
• Qualitative taste panel (blind tasting) results:• Mrs. Fields chocolates preferred three out of four times overall (against Godiva, See’s Rocky Mountain Chocolates & Harry London)
Mrs. Fields cookies are performing well in the club channel
Mrs. Fields Handmade Fudge (Chocolate-dipped bite-sized pieces, individually wrapped)
Product SpecificationsWeight: 1 lb. 8 oz.
(36 pieces)
• Chocolate Walnut Fudge (Dark)• Vanilla Almond Fudge (Milk)• Peanut Butter Fudge (Milk)
Units per Pallet: 360Item Dimensions: 4.5” x 4.5” x 9”
Ti/Hi: 6/5
Costco Unit Cost: $8.69SRP: $9.99($.36/oz.)
Demo Support: One full Demo per pallet ordered
Mrs. Fields gift box retails this holiday season at Dillard’s for $19.99.
• Gourmet fudge is estimated to be a $50 - $100 million market in the US. Fudge is primarily sold in specialty retail locations and is dominated by a few nationally known brands and 300+ smaller manufacturers/retailers. Approximately 60% of fudge sales occur in the 4 th quarter. Chocolate Walnut fudge is the #1 selling fudge flavor.
• Fannie May $11.49/lb. • Rocky Mountain Chocolates $11.95/lb.
NOTE: Costs are based on 100 pallet minimum
Pallet Back ViewMerchandisingTray
Pallet Top View
Pallet Front View
Pallet Side View
Mrs. Fields Handmade Fudge
Other Flavors are available at
minimum order quantities:Dulce De Leche, Extreme Dark, and
Milk
Product Specifications
Weight: 1 lb. 4 oz.Units per Pallet: 360
Item Dimensions: 3.75” x 3.75” x 9.5”
Ti/Hi: 5/6
Costco Unit Cost: $8.69SRP: $9.99 ($.50/0z.)
Demo Support: One full Demo, per pallet ordered
• Gourmet drinking chocolate have been growing with the rise of the Premium chocolate segment. :
• Godiva Drinking Chocolate $12.31/lb. • Schokinag Drinking Chocolate $17.26/lb. • Ghirardelli Drinking Chocolate $16.00/lb.
Peppermint is one of the top flavor profiles
at Holiday
NOTE: Costs are based on 100 pallet minimum
Mrs. Fields Gourmet
Peppermint Drinking Chocolate
Pallet Back ViewMerchandisingTray
Pallet Top View
Pallet Front View
Pallet Side View
Mrs. Fields Gourmet Peppermint Drinking Chocolate
Old-Fashioned and Peppermint Candy Sticks
(Mixed Pallet) Product Specifications
Weight: 12 oz. (90 sticks per box)
• Peppermint• Mixed Flavors (Orange, Lemon,
Cinnamon, Mint)
Units per Pallet: 480Item Dimensions: 4” x 4” x 5.38”
Ti/Hi: 8/5
Costco Unit Cost: $8.69SRP: $9.99 ($0.83 oz.)
NOTE: Mrs. Fields is an another brand option.
• Bogdon’s is a unique, innovative candy. No other candy manufacturer makes the reception stick. • Bogdon’s reception sticks have a strong track record in the Specialty channel:
• Saks 5th Avenue 12 oz. cube $22.00 SRP $1.83 oz.• Williams Sonoma 7.5 oz. container $16.50 SRP $2.20 oz.• Bloomingdale’s 12 oz. cube $15.50 SRP $1.29 oz.• Bergdorf Goodman 12 oz. cube $15.00 SRP $1.25 oz.
NOTE: Costs are based on 100 pallet minimum
Pallet Back ViewMerchandisingTray
Pallet Top View
Pallet Front View
Pallet Side View
Old-Fashioned and Peppermint Candy Sticks (Mixed Pallet)
Premium Assorted Gift Chocolates
Costco Unit Cost: $5.21SRP: $5.99 ($0.50 oz.)
Product Specifications
Weight: 12 oz. Units per Pallet:
Item Dimensions: 7” X 3” 12.25”Ti/Hi: 4/5
NOTE: Costs are based on 100 pallet minimum
Strawberry Cream - AA LT w/Stripe
Plain Caramel-AA LT
Plain chocolate Cream - AA DK w/ Stripe
Butter Rum Cream - AA LT w/ Stripe
Raspberry - AA Cream 5/95 - DK
Orange - AA Cream 5/95 - DK w/ Stripe
Domes - Kara - LT&DK
Plain Caramel - AA DK