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HOW TO OPEN UP YOUR NEWSROOM data goes social Chris&na Elmer Buenos Aires, 2013
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Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

May 26, 2015

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Page 1: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

HOW  TO  OPEN  UP  YOUR  NEWSROOM

data  goes  social

Chris&na  Elmer Bueno

s Aire

s, 201

3

Page 2: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

Chris;na  Elmer  |  Buenos  Aires,  13.11.2013

THE  AUDIENCE

2,9  Mio./week

6,9  Mio./week6  Mio./week

Page 3: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

Chris;na  Elmer  |  Buenos  Aires,  13.11.2013

MELTING  POT

„Jour  Fixe“

1  hour/weekopen  for  everyone

brainstormingencouragingupdatesdiscussions

Page 4: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

Chris;na  Elmer  |  Buenos  Aires,  13.11.2013

RAISING  TOPICS

one;me

regularly

Page 5: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

Chris;na  Elmer  |  Buenos  Aires,  13.11.2013

PREPARE  FOR  EVENTS

elec;ons

Page 6: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

Chris;na  Elmer  |  Buenos  Aires,  13.11.2013

DDJ  ON  SHORT  CALL

➡ spread  data  knowledge

➡ enrich  daily  news  coverage

➡ embed  tools  and  techniques  within  the  newsroom

Page 7: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

Chris;na  Elmer  |  Buenos  Aires,  13.11.2013

CHERRY  ON  THE  CAKE

data  driven  videos

Page 8: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

Chris;na  Elmer  |  Buenos  Aires,  13.11.2013

LESSON  LEARNED

more  skills  and  plaWorms  

involved

bigger  impact

Page 9: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

Chris;na  Elmer  |  Buenos  Aires,  13.11.2013

OUR  CHALLENGES

➡ increase  data  literacy  in  the  newsroom

➡ integrate  data  graphics  into  stories

➡ build  easy-­‐to-­‐use  visualiza;on  tools

➡ encourage  colleagues  to  collaborate

➡ use  our  plaEorms  in  a  more  

complementary  way

Page 10: Christina Elmer, Spiegel Online: Data goes social - How to open up your newsroom

THANK  YOU!

Bueno

s Aire

s, 201

3