Christina aguilera Candyman pop

Christina Aguilera- CandymanThis song is pop and is presented in a performance style video with many costumes and dances, and instruments to give the idea of live music. The aim of the song is to attract the male gaze , thus the title ‘Candyman’. To show a woman’s lust for a man.

Editing

The editing of the music video includes a cut to beat, and also fast cuts to fast beats, slides, fades and position cloning where christina Aguilera is cloned 3 times with 3 different hair colours. This shows the use of green screen that also gives location.

Mise en scene: Lighting

The lighting is bright and highlights the women who are also dressed brightly.

This presents a fun, joyful environment that is reflected through the music. And location which displays the affection for ‘ the American dream’ that was highly glorified and celebrated in that era.

Mise en scene : Location

In this video , it includes various locations. From this you can infer it was set in america 1940’s, with the old style diner and air shelter’s and the American flag indicating this is during the war.

Mise en scene- Costume & propsThere are 3 main costumes along with different hair colours that have been edited.Along with the red lipstick and light colours and showing of the female body , this suggests seduction and the use of the male gaze to attract audiences. The Title ‘Candyman’.

Props used were planes to show era, instruments to show live performance and display the jazz age of the 40’s.

Camera Shots

The video consists of Close ups that show the female features and promote christina Aguilera, Wide shots that display the location and medium shots that present the men and dance within the video.Also split focus is used to highlight the main feature of the video-the artist.