Christian wikis & social media

ACTKM 2012 - KAC 1

Wikis & Social Media - Escaping from Foreign

Trade Battles to Building Local Community Social

Capital

Kerrie Anne ChristianACTKM- 2012

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Mostly we all want a planned & stable “Journey” not an unexpected “Great Wave” –sometimes Waves just keep coming”

Top : “Yui” – Station 16

HIROSHIGE – 1833-1834 The 53 Stations of the Tokaido Road (to Edo – capital of Japan)-Peace & Order ?

Bottom : “The Great Wave at Kanagawa”

– HOKUSAI 1831 – 36 Views of Mt Fuji- Crisis & Chaos ?

Note - Cynefin & Black Swans : Sensemaking Tools for an unexpected “Great Wave”

Serendipity – shared at ACTKM 2010 –new “tools”

ACTKM 08 Oct 14-15 2008 – days after Oct 9-10 GFC Crash of 2008

There I gained Ideas ,Tools & Strategies needed for creating new knowledge needed for International Certifications by my organization to maintain

existing steel markets & penetrate new steel markets ….. RSS - Twitter

Wikis – Sharepoint - Slideshare LinkedIn - Communities of Practice

Social Bookmarking – Cynefin - Blogging Thought leaders : Clay Shirky Seth Godin Malcolm Gladwell

In October 2008 no Australian organization was accredited to certify us for CE SIRIM SNI BCI

- I had to coach potential certifying bodies about the requirements of these international certifications & WTO Technical Barriers to Trade (non Tariff

barrier rules)- After Google searches, I knew I needed to efficiently monitor global

trade barrier trends- I learned that I could only do this by using the above KM social

media tools/strategies3

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Risk is a fact of life – like change .... - it’s how we manage them that matters

Change & Risk for me? 2011 - time for a total change- Travel, Volunteer (Asthma, Professional etc ) & Gardening-As an ex Politician I vowed to steer clear of political issues

Ever read Ken Blanchard’s “Who Moved My Cheese?”- A Good read in GFC Era

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Their Aim – Save threatened local Emergency Dept

Build local community social capital in the process Understanding of challenges in public health systems globally Using social media tools for the campaign

Several concerned residents attended a public meeting on ED closure

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Community Ownership of Hospital- in 1890’s helped build & pay for it

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In March this year, my 12yr old had an "accident" at home.   We called the ambulance, but with blood spurting from an arterial bleed we drove him to

Bulli ED.   (In fact the Ambos told the boy’s mother that they would not be able to reach him time from

wherever they were further south in the Illawarra, and to meet them at the ED .)   The staff at Bulli ED had packed and torniqued his arm by the time the Ambos came.   He was then transported to Wollongong and on to Randwick for micro surgery.   He now not only has an arm but he has the full use of it.   He would not have made it to Wollongong, he would have bled out in my arms.   We will be forever indebted to our local casualty and their excellent staff.

The boy’s mother said that over the years her family have frequented casualty, their theatres and wards for various reasons but our latest adventure has a happy ending thanks to Bulli ED and indeed the entire hospital.

Just one of the Stories Shared

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Challenge – a small core group needing to “punch above its weight” to save its Bulli ED

Mainly Babyboomer & Gen Y Female professionals – a great balance of skills

• Info Research Consult. Business Owner – strong Research skills – Convenor Caroline Colton • Consultant / Escapee Health Services Exec - former Convenor – Alison Fettell• Aged Care Services Nurse – Dorothy Coates• University Journalism Lecturer – Media releases – Co-convenor - Anne Melano• Escapee Pollie/Techo Manager with Social Media KM skills – Co-convenor Kerrie Christian• HR Project Manager with personal exposure to UK NHS system under attack – Sarah Lisle• Children’s Author with IT background – Sandy Fussell

I would like to acknowledge the excellent & dedicated work

done for our local community by this team

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Unfortunately past similar campaigns over the previous decades had not been well documented.  How to capture this historic info ?

Although there were archived on-line news items, local library on-line material, NSW Hansard – Communicating with news media ?

A plethora of health bureaucracy info began to overload us – How to share this in our team ?

Another Co-Convenor, an Indexing specialist, ploughed through the web content on global health issues. How to share new info with the community & lobby decision makers?

Mining the past campaigns …

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Very in depth, traditional Information researching was done by our Co-convenor

Using Cloud meant that our materials & activities were not isolated in only one person’s pc

Mobile – smartphones & tablets enabled quick access to social media when uploading / downloading photos & content on the go

Half of our Facebook supporters access our site via Mobile rather than pc – which influences how you post to Facebook

It’s been interesting to see how CSG & Radio 2GB controversies have utilised Social Media – were old style media engagement approaches caught flatfooted ?

Traditional Information Research techniques meet Social Media : Cloud & Mobile

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QUESTIONSAt a strategic planning session, the author was tasked with establishing the collaborative social media for the campaign. An integrated suite of tools was developed using mobile & cloud technologies.

Which tools would you use ?

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2012 - Trying out the “Social Media Express “– which carriage to hop in ?

Web 2.0 - incl. COP’s – Facebook –LinkedIn - Skype we contribute

Enterprise 2.0 Web 2.0 inside firewall eg Sharepoint

Google Drive Twitter – Hootsuite - Yammer – Plume – Paper.li

microblogginhg -

Social Bookmarking we share

Slideshare powerpoints Youtube/Vimeo - Tumblr

Wikis we contribute Blogs we share -

WordpressRSS

Gmail

Cloud Computing

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Email, as usual was the catalyst for collaboration. The initial use of the team Gmail account

collaboratively by the team was a key step The author (now a Co Convenor) vacated

operation of it within weeks Handed over to the Convenor to manage. Media co-convenor used it for media

communications Notifications tracked activity on social media sites Able to hand over managing the account to

successive convenors or acting convenors

Gmail

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Lots of info so would wikis work to manage & share vast amounts of content ?

Tried Wikia and Wikispaces. Settled on Wikispaces – simpler

Within 24 hours the Convenor, who previously had little exposure to wikis, saw their merit and had signed up to site, planning what content she would be contributing.

Trust - However concerns about what content shouldn’t be shared on line saw its use fade away. So info was transferred to Wordpress pages

Wikis – promise … but faded away

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Wordpress Blog – main content area Used to access the information research content

presented in submissions & media releases Convenor fairly quickly adopted the social tools

enthusiastically, clamouring for Facebook to be up and running & to mesh seamlessly with Wordpress.

Had used Posterous, Blogspot & Angelfire and then needed quick on the job learning about Wordpress !

Eg how to integrate with other social media and to use Wordpress pages which meant Google Drive used less

Wordpress

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We used it a little when health problems meant we couldn’t be face to face – I learned a lot about its use from other campaigners

Preferred face to face overall so didn’t use it for meetings very much

Crucial link us with UK Save NHS National Health Service Campaign

UK campaigner “spoke” at our Public Rally (interview transcript)

Skype

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We used Youtube/Vimeo, Wordpress, Twitter /Hootsuite & Facebook to share information presented at the Public Rally

“I just can’t get my head around this” detailed multi media preso by Save Bulli ED Co-convenor Caroline Colton (our Researcher & Graphic Designer) was filmed &shared via Youtube ◦ ABC Journo “this is one slick presentation”

Tumblr – very visual photographic platform popular with millenials – didn’t work for us

Youtube – Vimeo - Tumblr

Change Bulli ED to UCC & operating 8am-8pm :

The services 8pm – 8am –Iights go out

DaytimeCurrent

Night timeCurrent - Bulli ED open

Night timeProposed-Bulli ED-closed

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Rally pics

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Quick appreciation of Twitter as not a mere celebrity indulgence,

but also quick & efficient communication tool to get our information out to journalists, politicians, plus engage with overseas campaigners,

environment scanning tool, not to mention promoting media releases,

Hootsuite used as main Twitter client – also Facebook & Wordpress,

Plume used as Twitter client on Android smartphone. Also our Convenor has adopted Twitter has

communication tool with journo’s & pollies on other issues personally important to her

Paper.li was more experimental integration of tweets

Twitter –Hootsuite – Plume – Paper.li

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Lobbying at NSW Parliament

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We knew we had to engage more with the community - Facebook ◦ A great tool for those who can’t get to meetings–

stories shared Sharing media releases & information which

were stored in Wordpress blog Facebook analytics helped us understand our

reach into that part of our community A tipping point when community started to

“own” the Facebook page – “gives them a voice” Absolutely pivotal tool

Facebook

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This Poster was first key catalyst on our Facebook site – it grew “likes”, friends, comments, sharing- engaged females esp 25-44 yr demographic > 600 attended the Public Rally

We connected to a sister Save Bulli ER Facebook site - A “cleaner” Facebook site with a simple message

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How to engage with a broader audience?- then the family of a former hospital chief got on board ….

His Grandson was a marketing & social media consultant - running several companies –his family did bumper stickers – putting them on cars – supporters grew

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Collaborative social media - integrated suite of tools using mobile & cloud technologies to ensure wider dissemination of information :

Twitter / Plume– engage with news media & politicians Hootsuite – monitor Health landscape & manage tweets Facebook Page – engage with community Wordpress Blog and Pages Wikispaces – not much use Gmail – used by team collaboratively Youtube / Vimeo / Skype – public meeting Google Drive – not much use Delicious/Diigo / Tumblr – not much use Paper.li – used but not widely embraced

Encouraging use of tools by other team members and learn from their experiences in the tools – so not totally dependent on single team member ie cover absences and health issues

– definitely progressed, even if not social media expertsFairfax social media journalist complimented us on our effective social media

campaign

Social Media: Support the Campaign on our Public Health Facility – Local Emergency Department

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We’re still waiting to hear from the local health board about the future of our Emergency Dept

And we’ve built local community social capital ◦ Understanding of challenges faced by health around the

globe & how decision makers adopt overseas approaches◦ Most Campaign details have been captured & documented

- able to be leveraged in any future campaigns.◦ Our Core Team members were exposed to & able to use

social, mobile & cloud tools. ◦ Such tools could be applied to their professional & business

worlds of health, university & information research.- and also for the other community activities in which they are

engaged.

Aim – Primarily saving a local health facility – and additional emergent benefits :

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I would like to acknowledge the work that I have been able to draw upon for this presentation

– the excellent & dedicated activity done for our local community

by the Save Bulli ED Campaign team

Caroline Colton - Information Research Consultant & Business Owner – providing strong Research skills – Convenor

Alison Fettell - Consultant / Escapee Health Services Exec - former Convenor

Dorothy Coates- Aged Care Services Nurse

Anne Melano -University Journalism Lecturer – Media releases – Co-convenor

Sarah Lisle - HR Project Manager - with personal exposure to UK NHS system under attack

Sandy Fussell - Children’s Author with IT background