©2015 Software AG. All rights reserved. 1 | ©2015 Software AG. All rights reserved. 1 | Christian Schuit Software AG Proactive Team Software AG Innovation Day 2015 Digital Business Lifecycle
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©2015 Software AG. All rights reserved. 1 | ©2015 Software AG. All rights reserved. 1 |
Christian Schuit
Software AG Proactive Team
Software AG Innovation Day 2015 Digital Business Lifecycle
©2015 Software AG. All rights reserved. 2 |
Digital Business Platform
©2015 Software AG. All rights reserved. 3 |
Digital Business Lifecycle
Business
infrastructure
Support
organization
Enable
activities
Extend and
improve
©2015 Software AG. All rights reserved. 4 |
Competitors
Digital vs. Traditional
Enablers Timing Reach USPs
©2015 Software AG. All rights reserved. 5 |
Digital Business Risks
Mistakes are amplified
Market share can evaporate
Enabling technologies can backfire
©2015 Software AG. All rights reserved. 6 |
Digital Business Strategy
Managing cost
Ensuring business value
Managing quality
©2015 Software AG. All rights reserved. 7 |
Digital Business Strategy
What Where Who How When
How much
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?
Strategy
Reference
architectures Agile
processes
Business support
organization
WHAT
WHERE HOW
WHO
= PREDICTABILITY
WHEN
EFFORT
©2015 Software AG. All rights reserved. 9 |
Strategy
Reference
architectures Agile
processes
Business support
organization
≠ BUSINESS VALUE
WHEN
EFFORT =
©2015 Software AG. All rights reserved. 10 |
Provides a suite of integrated
enabling technologies
Organizational maturity
Investment strategy
Business objectives
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Competitive advantage
Standardization Innovation Cost efficiency
Invest in
technology
Invest in
effort
Fast track
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Large governmental organization
Elaborate reference architecture
Strict project methodology and processes
Insufficient investment in enabling
technology 3 years and € 60M over budget
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Top 3 global shipping company
Strong digital strategy
Significant investment in right technology
Skill gap in business support organization
€ 1M budget overrun and loss of customers
©2015 Software AG. All rights reserved. 14 |
Digital Business Lifecycle Business
infrastructure
Support
organization
Enable
activities
Extend and
improve
©2015 Software AG. All rights reserved. 15 |
Digital Business Lifecycle Business
infrastructure
Support
organization
Enable
activities
Extend and
improve
Reference
architectures
Agile
processes
Str
ate
gy
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