Chris Taylor, Future plc, Strategic Thought

Chris TaylorDirector of CommunicationsFuture plc

Best Practice: Corporate Apps | October 2013

Future Annual Report – Digital App

Best Practice: Corporate Apps | October 2013

• Objectives- Create Future’s first corporate brochure

using Folio- Ensure maximum efficiencies in creating

multi-media assets- Deliver at minimum cost- Deliver high level of interactivity- Create a benchmark- Ensure investor community buy-in to

Future’s digital transition strategy

Future Annual Report – Digital App

Best Practice: Corporate Apps | October 2013

• Implementation- Creation of integrated production schedule - for print & app editions

- Creation of CEO video interview reel- Creation of Future sizzle reel- Creation & implementation of ‘heroes’ imagery

throughout - All people featured are Future staff- Optimisation of Folio functionality to include -

animations, image galleries, image carousels, quick links, tap-to-reveal infographics, video etc

Future Annual Report – Digital App

Best Practice: Corporate Apps | October 2013

• Results- App delivered on time and underbudget- Well over 300 downloads of the app so far- Best-in-class app delivered on small budget- Perfect complement to print edition- Overwhelmingly praised by our investors, analysts

and agencies... “not seen anything like it”, “superb”, “leading the way”

- It has become a pathfinder product for a new corporate revenue stream