QuickTime™ and a decompressor are needed to see this pic What Are Blogs Good For? What Are Blogs Good For? Chris Garrett
Chris Garrett Non Profit Presentation
May 08, 2015
Presentation by Chris Garrett about the use of blogging by charities and how to get started
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QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
What Are Blogs Good For?Chris Garrett
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Why Blog?
• Attract• Inform/Insights (in both directions)• Interact• Retain• Energize• Recruit
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Attract, Retain, Recruit
BLOG
EmailRSSTwitterReferral
ForwardsRe-tweets
EmailRSSTwitter
SEOSocialLinks
PR
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Social Media Journey
• Take your audienceTake your audience on a journey on a journey
Visitor
Return Visitor
Subscriber
“Converted”
Advocate
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
What You Need to Blog?What You Need to Blog?
• A blog :)• Patience.• Practice.• Perseverance.• … and Other People.
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Audience & Community
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Your Uniqueness
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
BrandingBranding
Your Brand Here
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Content & Writing
What you know
What readers want
Blog This
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Traffic & SEOTraffic & SEO
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Networking
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Building a Blog & Tech Stuff
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
QuickTime™ and a decompressor
are needed to see this picture.
Productivity
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Decide:
1. Team - Who does what? When?
2. Schedule - Dedicate resources
3. Topics - Build your topic bank
4. Drafts - Create “panic posts”
5. Workflow - Tighten your routine
QuickTime™ and a decompressor
are needed to see this picture. What Are Blogs Good For?
Questions?
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