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1. Watson Analytics Helping Non-Digital Business into Analytics
Chris Brown IBM Interconnect - Thursday 23rd March 2015
2. Watson Analytics on TV P.S. The actors name is Dominic
Cooper
3. Technology has changed expectations Our work and personal
lives have blurred Its an always-on world A Do-It-Yourself
mentality prevails
4. No data refinement capabilities Data exploration only Slower
to deploy, requires a desktop installation Creates data silos and
maintenance tasks for IT Data needs to be manually refined, an IT
intensive task Can only address simple business questions Not truly
a business user solution Existing Desktop solutions fall short
Still requires significant analytic skill
5. A new way to work Get Better Data Understand Your Business
Think Ahead Tell a Story
6. IBM Watson Analytics Put analytics in the hands of a broad
range of users Make data access and refinement easier Deliver
through the cloud for agility and speed
7. Get Better Data Understand Your Business Think Ahead Tell a
Story IBM Watson Analytics
8. Get Better Data Understand Your Business Think Ahead Tell a
Story Embedded information services provide data access and
refinement IBM Watson Analytics
9. Get Better Data Understand Your Business Think Ahead Tell a
Story Automated intelligence accelerates your ability to answer
questions IBM Watson Analytics
10. Get Better Data Understand Your Business Think Ahead Tell a
Story Predictive analytics reveals insights and opportunities IBM
Watson Analytics
11. Get Better Data Understand Your Business Think Ahead Tell a
Story Visualizations support your decisions and communicate results
IBM Watson Analytics
12. What we are hearing from Analysts "Watson Analytics differs
from Tableau and Qlik with capabilities that guide the user in
finding the right patterns of data across one or more data sets,
suggesting questions that could be asked of the data, and then
formatting storyboard or infographic-like presentations that make
it easier to logically communicate results to others." IDC Group
"The ability to explore data through visualizations with minimal
knowledge is a primary aim of modern analytics tools. With the
explore function incorporating natural language processing, which
other tools in the market lack, IBM makes analytics accessible to
users without the need to drag and drop dimensions and measures
across the screen. This feature should not be underestimated;
usability is the buying criterion for analytics tools most widely
cited in our benchmark research on next-generation business
intelligence (by 63% of organizations)." Ventana Research It looks
like IBM has leapfrogged what others have done, Mr. Wiedenbeck CIO
of Ameritas said. It feels like the iPhone of analytics to me. NY
Times - writer Steve Lohr Watson Analytics represents a unique
offering in the marketplace today. It combines advanced
visualization capabilities and cognitive computing to deliver a
powerful engine for data analysis, but does so with an extremely
intuitive and visual interface. Ultimately Watson Analytics lets
users, even those without any technical or statistical knowledge,
analyze their data and communicate findings from their analysis.
Blue Hill Research - James Haight Research Analyst "Watson
Analytics self-service analytics environment provides the speed and
data governance many organizations are realizing is required when
dealing with increasing large volumes of data, and increasing user
demands. It also addresses the complaints that many business users
have regarding accessing data when it is fresh and not waiting for
IT to manage it. Nucleus Research
13. IBM Watson Analytics
14. The data
15. Key business driver insights Dashboard and storytelling
authoring Easy data upload and search capabilities Simple
Interface
16. The result
17. So, Watson Analytics 1. No need for data scientists or IT
resources 2. It is self-service 3. Is a seamless solution that
brings together a set of self-service enterprise data and analytics
capabilities on the cloud 4. Uses a natural language-based
interface to help users ask questions of their data 5. Uses guided
Predictive Analytics to spark new questions and better insight,
directing you to parts of your business that matter most. 6. Has
the ability to deliver not just an answer to a question but to do
so with some degree of certainty. This is done using the Watson
cognitive analytics engine which looks at all the available data
and then rates answers as being the most likely one 7. Freemium
model Free - Flat files with no more than 100,000 rows, 50 columns
and total data storage of no more than 500 MB Premium Can work with
larger, more complex data sets from a wider array of sources.
18. Learn More Discover What Matters to Your Business with
Watson Analytics https://www.youtube.com/watch?v=7NU6DA_cZtc IBM
Watson Analytics Lets get started
https://www.youtube.com/watch?v=_dOwykEL-QI Using Watson Analytics
to understand how customers might respond to a marketing campaign
https://www.youtube.com/watch?v=5mu4YJrIqJY Where to find Watson
Analytics http://www.ibm.com/analytics/watson-analytics/