CHPA 2015 is a must-attend event! · CHPA 2015 is a must-attend event! Just the Facts • Tradeshows and exhibitions are the #1 source for attendees who make the final purchasing

CHPA 2015 is a must-attend event!

Just the Facts

• Tradeshows and exhibitions are the #1 source for attendees who make the final purchasing decisions.1

• 91% of attendees say they get the most useful buying info from trade shows and events.2

• 79% of the CHPA Annual Conference attendees bring more than one key,influentialdecision-makerfromtheircompanies.3

• CHPA extended exhibit hours to maximize your opportunities with clients and potential customers.

• Schedule is designed to allow exhibitors the opportunity to participate in more networking events.

1. Center for Exhibition Industry Research (CEIR)2. MerchantCircle3. 2014 Annual Conference Evaluations

The CHPA Annual Conference provides sponsors and exhibitors with one of the greatest opportunities of the year to reach a truly targeted audience of corporate housing professionals, who are eager to learn about your products and services. It is the only place to find hundreds of corporate housing providers and service partners in one place with one goal in mind -- doing business better.

WhyShouldYou be There?It’s the place to see and be seen! Capitalize on this opportunity to:• Showcase product/service• Participate in the Associate Partner Only

Forum• Engage in one-on-one face time with critical

company contacts at the Reverse Tradeshow• Have informal and formal networking with

key decision-makers• Increase visibility in this niche market• Maximize your marketing investment• Achieve your marketing goals

WhoShouldbeThere?Given the direct access to corporate housing providers and their employees that the Annual Conference provides, the event is the perfect opportunity for: • Manufacturers and distributors of corporate

furnishings, housewares, communications services and software

• Financial service providers• Insurance providers• Utility service providers• Consultants• Media• Related industry professionals• Any and all companies providing goods and

services to the corporate housing industry

WhatCouldYoubeMissing?One of your competitors said it best: “I have booked good business in the past due to the annual conference. And best practices have saved me thousands of dollars.” What are you waiting for?

PARTNER SPONSORS BENEFITS COST AVAILABLEVisionary • Two (2) complimentary full conference passes

• One (1) mobile app push notification advertisement• One (1) reserved VIP table at the Tower of Excellence Awards

luncheon• Logo and 50-word description in onsite program• Use of attendee list following the event• Logo displayed on screen during awards program • Slide and link to website on the CHPA homepage (February 2015)

$5,500 10

Premier • One (1) mobile app push notification advertisement• Logo in onsite program• Opportunity to put one (1) item in onsite registration bag• Logo displayed on screen during awards program

$3,000 10

Progressive • Logo in onsite program• Opportunity to put one (1) item in onsite registration packet• Logo displayed on screen during awards program

$1,500 Unlimited

Supporting • Company listing in onsite program• Opportunity to put one (1) marketing piece in onsite registration

packet• Logo displayed on screen during awards program

$750 Unlimited

GENERAL SPONSORS BENEFITS COST AVAILABLEOpening Keynote Sponsor

• Acknowledged as sponsor• Opportunity to address attendees and introduce speaker from the

podium• Company logo on screen as attendees enter and exit the room• Podium signage recognizing sponsor

$5,000 1

Closing Keynote Sponsor

• Acknowledged as sponsor • Opportunity to address attendees and introduce speakers from the

podium• Company logo on screen as attendees enter and exit the room• Podium signage recognizing sponsor

$5,000 1

Daily Room Drop Sponsor (1 per day)

• Provide attendees with a custom item* delivered to their room• Company listing in onsite program• Logo displayed on screen during awards program • Noted as sponsor on relevant event marketing pieces and signage

*Sponsor produces or donates item

$3,000 3

CEO Session Sponsor • Acknowledged as sponsor • Opportunity to address attendees (invite only, C-Suite staff) and

introduce speakers from the podium• Company logo on screen as attendees enter and exit the room• Podium signage recognizing sponsor

$2,500 1

Hotel Sponsor • Company logo printed on all hotel room key cards (4-color art due by 12/31/14)

• Exclusive signage in the hotel registration area• Company logo printed on a promotional item distributed at

registration

$2,500 SOLD

Welcome Bag Sponsor • Provide attendees with a custom welcome bag upon check-in at the host hotel

• Opportunity to place an item* in the bag• Company listing in onsite program• Logo displayed on screen during awards program • Noted as sponsor on relevant event marketing pieces and signage

* Sponsor produces or donates item

$2,500 SOLD

Sponsorship OpportunitiesAllCHPASponsorshipsInclude:

• Recognition on event marketing pieces and signage• Listing in onsite program• Signage onsite recognizing your support• Recognition in onsite program• Recognition on the CHPA Annual Conference website• Recognition in CHPA eNEWS• Additionalbenefitsvarywithselectedsponsorship

NEW!

BENEFITS BENEFITS COST AVAILABLEEvent Registration Sponsor • Exclusive signage in the event registration lobby

• Exclusive signage on the front panels of the event registration counters

• Company logo (with CHPA logo) to appear on tote bags • Opportunity to place one (1) marketing piece in the tote bag• Sponsor produces tote bags

$2,500 SOLD

Conference WiFi Sponsor

• Company logo on log-in/access pages• Recognition as WiFi sponsor throughout the conference• Company featured prominently in the log-in information in the on-

site program, instruction cards, digital signage, and meeting space

$2,500 SOLD

Mobile App Sponsor • Company logo placed throughout app• Daily Complimentary Push Notifications (up to 3) to all users• One time use of the app user list following the event

$2,000 1

Mobile Charging Station Sponsor

• Company logo prominently featured on the charging station• Recognition as sponsor throughout the conference• Company featured in the onsite program, instruction cards, digital

signage, and meeting space

$2,000 1

Happy Hour Sponsor • Opportunity to place one (1) marketing piece or giveaway at bar• Exclusive signage at the bars• Company logo on cocktail napkins• Opportunity to create a company signature cocktail• Sponsor acknowledgement in program, on mobile app and push

notifications

$2,000 SOLD

Onsite Program Sponsor • Four-color advertisement on interior spread (8.25” x 5.5”)• Company name and/or logo on front cover to recognize sponsor

with QR Code linking to company website • Noted as sponsor on relevant event marketing pieces and signage

*CHPA produces the onsite program

$2,000 1

A/V Sponsor • Company logo (and booth number if applicable) on all digital signs located throughout the hotel

• Opportunity to advertise company products and services via a branded presentation on digital signage (up to five slides)

• Company logo (and booth number if applicable) on all screens welcoming attendees to the education session.

$2,000 1

New Member Reception Sponsor

• Company name and logo on signage* welcoming new members• Opportunity to place one (1) marketing item on each table• Opportunity to welcome new members and first time attendees• Exclusive signage in reception area• Sponsor acknowledgement in invitations, onsite program, on mobile

app and push notifications*CHPA produces signage

$1,500 1

Breakfast Sponsor • Opportunity to place one (1) marketing piece or giveaway at buffet table

• Exclusive signage in breakfast area and on buffet tables• Company name and logo in onsite program recognizing sponsor

$1,500 2

Lanyard and Badge Holder Sponsor

• Company logo on lanyard* distributed to all attendees at registration

• Company listing in onsite registration packet*Sponsorproducesordonateslanyards

$1,500 SOLD

Sponsorship OpportunitiesAllCHPASponsorshipsInclude:

• Recognition on event marketing pieces and signage• Listing in onsite program• Signage onsite recognizing your support• Recognition in onsite program• Recognition on the CHPA Annual Conference website• Recognition in CHPA eNEWS• Additionalbenefitsvarywithselectedsponsorship

NEW!

NEW!

BENEFITS BENEFITS COST AVAILABLEFlower Station Sponsor • Provide attendees with several hand-picked fresh cut flowers for

their guest room upon check-in at the host hotel• Company listing in onsite program• Logo displayed on screen during awards program • Noted as sponsor on relevant event marketing pieces and signage

$1,000 1

CCHP Recognition Reception Sponsor

• Opportunity to place one (1) marketing piece or giveaway at bar• Exclusive signage at the bars• Company logo on cocktail napkins• Sponsor acknowledgement in program, on mobile app and push

notifications

$1,000 1

Water Station Sponsor • Customized water bottle* distributed to all attendees• Exclusive signage at each water station• Noted as sponsor on relevant event marketing pieces and signage

*Sponsorproducesordonateswaterbottles

$1,000 SOLD

Fun Run Sponsor • Exclusive signage in the event area• Logo to appear on water bottles for post-run• Post run snacks provided courtesy of the sponsor• Noted as sponsor on relevant event marketing pieces and signage

$750 SOLD

Conference Program Premium Advertising

• Four-color advertisement; inside front or inside back cover position• QR Code linking to the sponsor website• Listing/link on the CHPA Annual Conference website• Deadline for reserving ad space: 12/31/14; Size: 5.5” x 4.25”

$500 SOLD

Mobile App Push Notification

• Custom message pushed to all users of the mobile event app • Listing/link on the CHPA Annual Conference website• Deadline for content: 02/10/15

$250 per notification

unlimited

Joinusforthemotorcycle-themedFuelforLeadersClosingCelebration!Joinyourcolleaguestocelebratethesuccessoftheconferenceandhelpbeapartofthefunwhilegainingvisibilityforyourcompany!SPONSORS BENEFITS COST AVAILABLEEntertainment Sponsor • Help attendees unwind with a live band $1,500 1Biker Vest Sponsor • Outfit attendees with a branded biker vest to complete their outfit $1,000 1Photo Fun Sponsor • Give attendees a souvenir photo with your company logo on it $750 SOLDBandana Sponsor • No biker outfit is complete without a branded bandana $500 1Temporary Tattoo Sponsor • Brand attendees with your own custom temporary tattoo $500 1Sunglasses Sponsor • Branded sunglasses to help attendees ride off into the sunset $500 SOLD

Sponsorship OpportunitiesAllCHPASponsorshipsInclude:

• Recognition on event marketing pieces and signage• Listing in onsite program• Signage onsite recognizing your support• Recognition in onsite program• Recognition on the CHPA Annual Conference website• Recognition in CHPA eNEWS• Additionalbenefitsvarywithselectedsponsorship

NEW!

NEW!

NEW!

ConferenceSchedule* Subject to change

Monday, February 1610:00 a.m. - 12:00 p.m. CCHP Cram Session1:00 p.m. - 3:00 p.m. CCHP Exam3:30 p.m. - 4:30 p.m. New Member/First Time Attendee Speed Networking4:30 p.m. - 5:00 p.m. New Member/First Time Attendee Welcome5:00 p.m. - 6:00 p.m. Task Force Meetings6:00 p.m. - 6:30 p.m. 1st Time and New Member Reception6:30 p.m. - 8:30 p.m. Exhibit Hall Grand Opening8:30 p.m. - 9:30 p.m. Canadian Member Reception

Tuesday, February 176:30 a.m. - 7:30 a.m. Fun Run/Walk for Move for Hunger8:00 a.m. - 8:45 a.m. Breakfast in Exhibit Hall9:00 a.m. - 10:30 a.m. Opening Keynote10:30 a.m. - 11:30 a.m. Education Sessions11:45 a.m. - 1:45 p.m. Lunch in Exhibit Hall CEOnly Session2:00 p.m. - 2:30 p.m. Networking Break2:45 p.m. - 3:45 p.m. Education Session Associate Partner Forum4:00 p.m. - 5:00 p.m. Happy Hour in Exhibit Hall

Wednesday, February 188:30 a.m. - 9:30 a.m. Breakfast in Exhibit Hall9:45 a.m. - 10:45 a.m. Education Sessions11:00 a.m. - 12:00 p.m. Education Sessions12:00 p.m. - 1:30 p.m. Awards Lunch1:45 p.m. - 3:45 p.m. Reverse Tradeshow Regional Sessions3:15 p.m. - 4:15 p.m. Education Sessions4:30 p.m. - 5:30 p.m. Closing Keynote6:30 p.m. - 10:30 p.m. Fuel for Leaders Bike Closing Celebration

ExhibitorDetailsMove-InMonday, February 16: Viper will begin delivering freight at 9:00 a.m. Exhibitors may begin setting up at 12:00 p.m., or when all freight has been delivered. Exhibitors may pick up badges beginning at 12:00 p.m. Exhibit Hall opens at 6:00 p.m. with a sneak peek opportunity for new members and first time attendees.

Move-OutWednesday, February 18: The Expo hall closes at 9:30 a.m. Exhibitors must move-out at that time. Viper will begin tear down of booths after all exhibitor materials are removed.

Reverse TradeshowThe Reverse Tradeshow is one of the highest rated events by CHPA exhibitors. This opportunity allows you to meet with provider decision makers one-on-one with dedicated time to dialogue. Sign-up will occur for President’s Club members in advance and on site on Tuesday, February 17 at 7:45 a.m. Increase your chances by also participating in the Speed Networking event!

HostHotelInformationOmniOrlandoResortatChampionsGate

1500 Masters Blvd.ChampionsGate, FL 33896

Reservations:1-800-THE-OMNICode: 17200706132Rate: $219 plus tax per night

Exhibit at CHPA ‘15

Exposition CompanyViper Tradeshow Services (Viper) is the official exposition and decorating company for the CHPA 2015 Annual Conference. Viper will be responsible for event freight and will control all the loading docks onsite. CHPA will not be responsible for materials and/or delivery to the show site. Exhibitors are encouraged to contact Viper directly to schedule an approved loading time. More details will be included in the Viper exhibitor service packet sent out before the event. The packet will be sent to the booth contact of record with CHPA.

180+ Companies~

500+ Professionals~

ONE Tradeshow with ONLY 64 booths!

~Reserve yours

today!

PRICINGDiscounted Member Price: $1,100Non-member Price: $1,600

HOURS Gain over 7 hours of face time with corporate housing professionals as well as valuable informal networking time during the event!

SCHEDULEFebruary 1612:00 p.m. - 5:00 p.m. Move-in/Set up6:00 p.m. - 6:30 p.m. New Member Reception6:30 p.m. - 8:30 p.m. Opening Reception

February 178:00 a.m. - 8:45 a.m. Breakfast in the Exhibit Hall11:45 a.m. - 2:00 p.m. Lunch in the Exhibit Hall2:00 p.m. - 2:30 p.m. Networking in the Exhibit Hall4:00 p.m. - 5:00 p.m. Happy Hour in the Exhibit Hall

February 188:00 a.m. - 8:45 a.m. Breakfast in the Exhibit Hall9:00 a.m. - 12:00 p.m. Move-out/tear down

SPECSBooths are 10’ x 10’ and include:• (1) Full conference registration pass that allows full

access to education sessions.• Opportunity to participate in Reverse Tradeshow and

Associate Partner Forum• (1) booth, (1) 6’ draped table, (1) 8’ high back & (2)

3’ high side draped wall, (2) Chairs, (1) Wastepaper basket, (1) Identification sign

• (1) Onsite Program listing

EXHIBITHALLONLY passes are available for $250 each. EXHIBITHALLONLY passes grant access to the Exhibit Hall and meal functions. EXHIBITHALLONLY are not eligible to attend official networking events or education sessions. Onlytwo(2)EXHIBITHALLONLYpassesallowedperbooth.

Exhibit at CHPA ‘15

CHPAEXHIBITORPOLICY: In order to protect the interests of all exhibitors, any CHPA Associate Member or potential Associate Member must purchase a booth space in order to attend the conference. Any firm or corporation whose business is supplying goods and services to the corporate housing industry is considered an Associate Member.

PLEASENOTE: Booths 16 & 17 and 48 & 49 cannot be reserved as double booths. All other configurations allowed. The space between 5 & 6 and 59 & 60 are entrances to education sessions.

Sess

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Sess

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SPACE ASSIGNMENT: Applications for exhibit space must be received prior to January 15, 2015. A listing of specific products and services must be completed on the application form for booth assignment.

FLOORPLAN: CHPA publishes floorplans that are provided by the exhibit company and are believed to be correct. CHPA encourages Exhibitors to verify these floor plans directly with the exhibit company.

INSTALLATION & EXHIBITOR SET-UP: All exhibit material shipped in advance will be in the booth, ready for set-up, by Monday, February 16, 2015 at 12:00 p.m. Exhibits must be completely set up by 5:00 p.m. Any exhibit not unpacked by this time will be placed in storage and can be returned only after the exhibits close on Wednesday, February 18, 2015, or may be set up by Exhibit Management and the cost charged to the exhibitor. PleaseNote:Norefusesuchasemptycartonsmaybeplacedintheaislesafterthefinalsweepingoftheaisles.Exhibitorsareurgedtokeepthefloorclean.

CRATE STORAGE: Empty crates, cartons, and boxes must be removed from the exhibit area by 5:00 p.m., Monday, February 16, 2015. These materials should be nested as much as possible. “Empty” stickers, which must be placed on all containers to be stored and returned at the end of the show, will be available from the service desk. Containers or skids without empty stickers will be considered refuse and disposed of. The hotel does not have any facilities to store any shipments; therefore, do not ship freight directly to the hotel. Please Note: Do not putanythingofvalueintostorage.

EXHIBIT HOURS: As a courtesy to attendees and your fellow exhibitors, please ensure that your booth is manned by a representative during exhibit hours.

DISMANTLING OF EXHIBITS: All freight must be packed for removal from the exhibit area by Wednesday, February 18, 2015 at 12:00 p.m. Any company dismantling their exhibit early will incur a $500 penalty fee.

FURNITURE-CARPETING-LABOR RENTALDISPLAYUNITS: Viper Tradeshow Services (Viper) will supply these services. Rental order forms will be sent to each exhibitor to ensure prompt handling of requests for furnishings. A service desk will be open during the hours of the exhibit installation and teardown only.

BOOTH DESIGN AND USE OF EXHIBIT SPACE: All booths will have 8’ high drape back wall with 36” high side dividers. Booths cannot be over 8’ in

height. All display material is restricted to a maximum height of 42” except for the back wall of the display, which is limited to 8’ in height and a depth of 4’. No exhibit may span aisle by roofing or floor covering. Exposed, unfinished sides of exhibit backgrounds must be draped to present an attractive appearance. In the event the exhibitor is not available, the decorator, with the approval of CHPA Staff, will provide draping and charge the exhibitor.

BOOTH CLEANING: Arrangements for booth cleaning and emptying of wastebaskets will be the responsibility of each individual exhibitor. Forms will be provided in the exhibitor service kit. Any exhibitor that has not ordered booth cleaning and emptying prior to opening will have their booth cleaned to present an attractive appearance for the opening. The cost shall be charged to the exhibitor.

SPECIAL ELECTRICAL, CLEANING, CATERING SERVICES, ETC.: For insurance, safety and security purposes, electrical, cleaning, catering, sign hanging, drayage, and other special services needed by individual Exhibitors are provided only when the Exhibitor orders and agrees to pay for them from the exclusive suppliers authorized to provide such services listed in the Exhibitor Manual.

FLAMMABLE MATERIAL: No volatile or flammable fluids, substances, or materials of any nature prohibited by local ordinances, the Orlando Fire Department, or insurance carriers may be used in any of the booths. The use of any type of crepe or corrugated paper is prohibited.

INSURANCE: CHPA and the contracted facility, and their respective agents and employees, shall not be responsible for the safety of the property or the exhibitor, its agents or employees, from theft, damage by fire, accident, or any other cause. It shall be the exhibitor’s responsibility to maintain such insurance against personal injury and property damage liability in such amount the exhibitor deems appropriate. Exhibitors shall provide CHPA with proof of property and liability insurance.

ADVANCE REGISTRATION OF EXHIBITORS: Registration forms will be forwarded with booth confirmation. No more than two members per booth may be registered for booth duty only. Badges may be picked up at the conference.

GENERAL CONDUCT OF EXHIBITORS: The following practices are prohibited:1. Noisy electrical or other mechanical

apparatus interfering with other exhibitors.

2. Canvassing or distributing any other

material outside the exhibitor’s own space.

3. Subleasing of exhibit space.4. Publicizing and/or maintaining

any extra-curricular activities, inducements, demonstrations, or displays away from the exhibit area during official conference and exhibit hours.

5. Entry into another booth without permission.

6. The wearing of buttons, unofficial badges, company nameplates, etc. placed over the official badge thereby obscuring the person’s name and affiliation.

SINGLE EXHIBITOR PER BOOTH: Only the name of the Exhibitor which appears upon the face of the contract may be placed in the booth and in the Show’s printed list of exhibitors. It is further agreed that the Exhibitor shall not assign, share or sublet any part of its exhibit space.

BOOTH SPACE CANCELLATION: All cancellations must be submitted in writing. Lack of payment or lack of occupying space on exhibit floor during show dates does not constitute cancellation and refund will not be provided. It is agreed that if the company cancels the space after January 1, 2015, 100% of the booth cost will be retained. Booth space may be canceled by CHPA for failure to pay balance when due. In the event space is canceled by CHPA, all prior payments on account will not be returned and CHPA may lease such canceled space to another exhibitor at its discretion.

LIABILITY: Exhibitor assumes entire responsibility and agrees to protect, defend, and save the Corporate Housing Providers Association, the Exhibit Management, and the Decorator and employees of the above entities against all claims, losses, and damages to persons or property, governmental charges or fines, and attorney’s fees arising out of or caused by Exhibitor’s installation, removal, maintenance, occupancy, or use of the exhibition premises or a part thereof, excluding any such liability caused by negligence of the Omni Orlando Resort at ChampionsGate, its employees and agents.

In addition, exhibitor acknowledges that the Corporate Housing Providers Association, Viper Tradeshow Services and the Omni Orlando Resort at ChampionsGate do not maintain insurance covering Exhibitor’s property, and that it is the sole responsibility of the Exhibitor to obtain business interruption and property damage insurance covering such losses by the exhibitor.

Exhibitor Terms and Conditions

Company:__________________________________________________________________Contact (for marketing/administration):____________________________________________Address:____________________________________________________________________City:___________________________ State/Province:____________ Postal Code:_______Telephone: (_____)_______________ Fax:(______)_______________________________Email: ____________________________________________________________________

Sponsorships Visionary Partner - $5,500Premier Partner - $3,000Progressive Partner - $1,500Supporting Partner - $750Opening Keynote Sponsor - $5,000Closing Panel Sponsor - $5,000Daily Room Drop Sponsor - $3,000CEO Session Sponsor - $2,500

S Conference WiFi Sponsor - $2,500S Hotel Sponsor - $2,500S Event Registration Sponsor - $2,500S Welcome Bag Sponsor - $2,500S Happy Hour Sponsor - $2,000

Onsite Program Sponsor - $2,000A/V Sponsor - $2,000Mobile Charging Station Sponsor - $2,000Mobile App Sponsor - $2,000New Member Reception Sponsor - $1,500Breakfast Sponsor - $1,500

S Lanyard & Badge Sponsor - $1,500CCHP Reception Sponsor - $1,000Flower Station Sponsor - $1,000

S Water Station Sponsor - $1,000

S Fun Run/Walk Sponsor - $750

S Program Advertising - Inside - $500 (5.5”x4.25”)S Front S BackMobile App Push Notification Advertisement - $250

Entertainment & ParadeEntertainment Sponsor - $1,500

S Biker Vest Sponsor - $1,000S Photo Fun Sponsor - $750S Bandana Sponsor - $500

Airbrush Tattoo Sponsor - $500S Sunglasses Sponsor - $500

Exhibit BoothsCHPA Exhibitor Policy: In order to protect the interests of all exhibi-tors, CHPA Associate Member or potential Associate member must purchase a booth space in order to attend the conference. Any firm or corporation whose business is supplying goods and services to the corporate housing industry is considered an Associate Member. PLEASENOTE:Booths16&17and48&49CANNOTbereservedasdoublebooths.Allotherconfigurationsallowed.

CHPA Member - $1,100 Non-member - $1,600_______ 1st Booth Choice _______ 2nd Booth Choice

Complimentary Exhibitor Registration (one per booth):

EXHIBIT HALL ONLY - $250 each (2 per booth allowed)1.

2.

Payment Options Full payment is required to secure a marketing or exhibit opportunity.

Enclosed is my check payable to CHPA Visa Master Card American Express

Total: $_________ Card #:________________________________________________ Expiration Date:____________

Billing Address:__________________________________________________________________________________________

Name on Card:_______________________________________ Signature: __________________________________________

Questions? [email protected] | CHPA Headquarters | 9100 Purdue Road, Suite 200 | Indianapolis, IN 46268 Phone (317) 328-4631 | Fax (317) 280-8527

Exhibitor Terms of Contract: Full payment is required before an exhibit space will be assigned. Exhibiting company agrees to abide by the guidelines as set forth in the brochure, application for exhibit space and exhibitor terms and conditions.

Exhibitor Cancellation/Refund Policy: It is agreed that if the com-pany cancels the space after January 1, 2015, 100% of the booth cost will be retained. All cancellations must be received in writing to CHPA Headquarters.

REGISTRATION Reserveandpayonlineforquickandeasyservice!Go to www.chpaonline.org/opportunity