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2014 Interim Results Presentation

August 2014

CHOW SANG SANG HOLDINGS INTERNATIONAL LIMITED

周 生 生 集 團 國 際 有 限 公 司 Stock code: 116

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Disclaimer and Forward Looking Statements

• This document carries the information and the opinion is not for the purpose of comprehensive research, financial services or legal opinion. Chow Sang Sang Holdings International Ltd. does not guarantee its accuracy and integrity. This document contains the information only to provide reference. They can not become or deemed to be sold or bought

or subscribe for securities or other part for the invitation.

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Holdings International Ltd. is not liable for any losses incurred from the usage of information or opinions obtained from this document.

• This document contains confidential information to be used solely for the purpose of

personal reference. In addition, this document may not be transmitted or transferred to any other person or in any way be incorporated into other files or data.

• This document and the related discussion may include forward-looking statements with risk

and uncertain factors. Forward looking wording such as believe, expect, planning, forecast, target, possible, hope, will, may, etc., will be used in this document. The reader of this document should not excessively rely on such forward-looking statements to form their

opinions. These forward-looking statements are based on our own company and other sources that we believe are reliable.

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Presentation Outline

I. Business Overview

II. Financial Highlights

III Strategy Outline

IV. Q&A Session

V. Appendix

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Business Overview

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Company Structure

Jewellery Retail

Main business segment 380 self-operated stores in

Greater China and Internet platform

Operates under “Chow Sang Sang" and “Emphasis Jewellery”

Generated 88.0% of total revenue for 2014 1H

Precious Metals

Wholesale Services

Other Investments

Securities Brokerage

Physical metals trading service

Commission based Generated 10.7% of total

revenue for 2014 1H

8 HK offices and Internet platform

Commission based No proprietary trading Generated 0.2% of total

revenue for 2014 1H

Investment Properties Shares of HKEx Generated 1.1% of total

revenue for 2014 1H

Chow Sang Sang Group

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Business Overview: Jewellery Segment

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Product mix: Jewellery

Gold based Items

Gem-set Items

Licensed Products (Hello Kitty)

International Brands (Gucci, Rolex, Tudor)

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Distribution Network

(1) Excluding Hong Kong and Macau (2) Reached 303 as of Aug 26, 2014

Covered cities

Guangdong

Fujian

Jiangsu Henan

Xinjiang

Gansu

Inner Mongolia

Heilongjiang

Jilin

Liaoning

Tianjin

Hebei

Shandong

Yunnan

Sichuan

Guizhou

Guangxi

Jiangxi Hunan

Hubei

Shanxi

Anhui

Zhejiang

Shanghai

Beijing

Taiwan

Hong Kong Macau

Eastern (50)

Hainan

Southern (1)

(105)

Chongqing

Shaanxi

Ningxia Qinghai

Tibet

Beijing Surrounding

Provinces (51)

Northern (94)

Beijing Flagship Store

Hong Kong Flagship Stores

Kunming Flagship Store

Shanghai Flagship Store

Chow Sang Sang directly runs and controls all of its retail stores with no franchise operations

Complementing the extensive retail network, the eshop.chowsangsang.com working with key retail portals in China, offer online shopping service

Chow Sang Sang

Empasis Jewellery

China(1) 300(2) –

HK / Macau 47 12

Taiwan - 21 as at Jun 30, 2014

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Focus on Growth in Mainland China

Increasing No. of Stores in Mainland China

(No. of Stores)

+37% +5% +20% Same-store

Sales Growth

-20%

New shops

+50

New shops

+32

New shops +10*

* as of August 26, 2014, 32 new locations signed up to be completed in 2014.

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Financial Highlights

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Operating Performance …

Gross Profit Turnover (HK$ mm) (HK$ mm)

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Operating Performance (Cont’d) …

Profit attributable to equity holders Operating Profit (HK$ mm) (HK$ mm)

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…Driven by Retail Segment…

Results Breakdown Revenue Breakdown

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…Retail Performance…

Retail – Operating Results Retail – Revenue

(HK$ mm) (HK$ mm)

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…but Robust Demand from PRC Consumers

2012 2014 1H 2013

Mainland customers’ contribution continues to increase

71% 72% 77% +1% +5%

Sales Attributable

to PRC Customers(1)

(1) China sales + HK/Macau sales by PRC customers

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Consolidated Sales Mix – (Retail)

2013 1H

Gross margin: Gold* : 12%-16% Non gold jewellery: 39%-44% Watches: 22%-24% * Include gold price movement

2014 1H

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Consolidated Gross Profit Contribution – (Retail)

2013 1H 2014 1H

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Change of Average Selling Price

Hong Kong/Macau - Jewellery Hong Kong/Macau - Gold

China - Gold China - Jewellery

(HK$)

(RMB) (RMB)

(HK$)

…drop in the price of gold and introduction of lighter pieces.

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Working Capital Trends

Average Receivables Turnover Days Average Inventory Turnover Days

Average Payables Turnover Days Cash Conversion Cycle

(No. of Days)

(No. of Days) (No. of Days)

(No. of Days)

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Financial Highlights

(HK$ million) % change2012 2013 2014 13 vs 14

Turnover 9,096 14,089 9,333 -33.8%Jewellery Retail 7,275 10,886 8,214 -24.5%Other businesses 1,821 3,203 1,119 -65.1%

Gross profit 1,597 2,062 2,173 +5.4%Operating profit 560 800 678 -15.3%EBITDA 627 878 770 -12.3%Profit attributable to equity holders 439 615 520 -15.4%EPS (HK cents) 64.9 90.8 76.8 -15.4%Dividend per share (HK cents) 10.0 14.0 12.0 -14.3%Capital expenditure 107 127 64 -49.6%

For the 6 months ended

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Other Financial Information

(HK$ million)Jun-30

2012 2013 2014Cash and cash equivalents 674 1,009 1,516

Available-for-sale investments1 671 659 735

Gearing2 27.1% 23.4% 24.3%Unused banking facilities 4,052 4,114 3,931

1 Available-for-sale investments mainly represents HKEx shares which valued at quoted market prices

2 Total borrowings to total equity holders’ equity. Total borrowings includes interest-bearing bank borrowings in related tojewellery business and bullion loans.

Dec-31As at

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Strategy Outline

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Expansion with Distinctiveness in PRC

Target mid-high end consumers Brand development and fine-tuning is more

important than growth in the number of stores

Leverage on e-shops to expand coverage and reach

Expansion Philosophy

Ensure consistent and superior service quality Leverage on high-end shopping malls and

department stores’ own positioning to enhance image

More flagship and premium-status stores

Self-Run Store Model

Around 50 new stores in PRC in 2014

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Product Mix and Branding

Clear presence and visibility of international brands Develop house brands - focus on quality and sophistication appropriate to different customer

segments

Jewellery Focus and Product Differentiation

Continue with existing programs with focus: Expand e-shop, synergizing with physical stores Capitalize on CRM database Revamp VM at stores

Marketing Initiatives

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Q&A Session

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Appendix

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Company History

1930-1970 1970-1980 1980-1990 1990-2000 2000-2014

1934

Chow Sang Sang

Goldsmith established

in Guangdong

2005

Became sightholder of Diamond

Trading Company

1973

First company in the industry

listed on Hong Kong

Stock Exchange

1998

Re-entered the

Mainland China market

2011

Opened the first Flagship Store in Taiwan

No. of Stores

9

Turnover (HK$ mm)

130

2009

Opened the first

Flagship Store in Beijing

2006

Launch brand

revamp campaign

2014 1H

Stable growth in

China

380

9,333

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Industry Analysis – PRC Jewellery Market Overview

Source: Bain & Company Luxury Industry Overview 2013

China is forecast to account for the highest overall value sales increase over the next five years of over US$17 billion. This will equate to 26% of the total global contribution.

Source: MCKINSEY

Mainland China surpassing France, gaining a 4th position globally

China had already become a leading luxury market by 2010 and could overtake Japan to become the biggest such market by 2015.

Source: Euromonitor International

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Industry Analysis – PRC Jewellery & Watches Forecast

Continued Strong Growth into 2016: CAGR 11.2% estimated growth rate for PRC jewellery & watches market value from 2011 to 2016. The total value will increase from US$ 43,829.5 million (2011) to US$ 74,470.5 million (2016).

PRC jewellery & watches Market Value Forecast 2011–2016

CAGR: 11.2%

Source: MARKETLINE

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Chow Sang Sang marketing update Jan to Jun, 2014

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CNY Promotion

To celebrate the year of HORSE, bring New Year blessings to the mass audience and create top of mind awareness for seasonal gifting associating with “Horse” products

Touch points included print, OOH, POSM, Digital and store display

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• Extending the concept of Christmas campaign launched in 2013, Valentine’s Day campaign featured Romantic and fantasy through imagination to conceive a world full of extraordinary sweetness and love, integrating our romantic affordable luxury products.

• Touch points included ATL, OOH, digital, social media, Store display and POSM.

Valentine’s Day Promotion

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Gifting to mothers are one of the featured segment identified especially for China Market

In May, a mother’s day campaign was launched with a key focus in digital and store display to drive attention to “gifting to mothers”

A recordable gift card was distributed upon purchase during promotional period for customers to express their love to mothers

Mother’s day Promotion

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Integrated bridal thematic campaign “Love is All” launched in May 2014. Covering the Greater China Region and targeting wedding couples.

Touch points covered above the line thematic communication, digital engagement campaign, below the line exhibition and events, store POSM and window display

Featured signature collections such as Infini Love, Promessa, La Pelle and Chinese Wedding Collection.

Bridal Campaign

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Bridal Campaign – Outdoor Advertising and Video

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Bridal Campaign –Mall Exhibitions

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Bridal Campaign – CRM Programme

Workshops were conducted in selected stores and HK bridal zone to promote the wedding theme to gain PR coverage. Selected customers were invited to join different wedding theme workshops.

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Star Dollars was successfully launched in China and Hong Kong.

Upon designated promotions, star shoppers can gain star dollars which can be spent on any gem set products on their next purchase .

CRM – Star Shoppers Star Dollars Programme

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Organized a tuck show with Gucci featuring “Gucci’s Fine Jewelry Precious Collection” started in June 2014

Hosted in Causeway Bay and Canton Road stores in Hong Kong

International Brand Strategic Partnership

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Galaxy,Macau

Kowloon Bay, HK

Airport, HK

2014 New Stores

Fuzhou, China

Kunming, China

Mongkok, HK

Guangzhou, China